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Seminar 091106
The document discusses strategies for understanding and leveraging the social web. It recommends a three stage approach: 1) Explaining social media, 2) Understanding the social mindset and how information spreads virally, 3) Leveraging the power through digital presence, ambassador programs, social media monitoring and strategies, and engaging with customers by listening, learning, and engaging. The key is recognizing that people influence people and using social media naturals to distribute content and build communities.
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Seminar 091106
- 1. A strategic outlookon the social web 091106
- 2. Seminar: A three-stage-rocket!1. How do we explain social media? 2. How do we understand them? 3. How do we leverage the power?
- 3. Two major shifts!New ways of consuming media Social media naturals emerges
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- 6. Edelman Trust Barometer2006 Confidence in ”someone like myself” – regarding information about/from a company
- 7. Two major shifts!New ways of consuming media Social media naturals emerges
- 8. The web ofinfluentials
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- 10. Seminar 2. Howdo we understand the social web?
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- 12. Be aware! ViralIs NOT A Strategy!
- 13. Viral Campaigning vsSocial Networking Impact Time Viral campaigning Social networking
- 14. Strategy 1 ListenLearn Engage
- 15. Where do theytalk about you?
- 16. Strategy 2 ListenLearn Engage
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- 18. Strategy 3 ListenLearn Engage
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- 20. Seminar 3. Howdo we leverage the power of the social web?
- 21. Two focal pointsDigital presence (push) Ambassador programs (pull)
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- 25. Springtime Products SocialWeb Monitoring Social Web Alert Systems Business Intelligence/Trend Watch Social Media Strategies And Policies Social Media Academy (Find Your Social Media Naturals!) Distributed Online Presence Web Focus Groups Product Development Ambassador Programs Creative Concept Campaigns Blogger Outreach Creating Platforms & Communities Distributed Customer Service Listen Learn Engage
Editor's Notes
- #16 Well, everywhere, just like before. Only now, you can listen in. But, please note that bought space isn’t to be seen as a social web component . It’s nothing social about bying your friends attention. They will give it to you, if you listen to them, learn from them and engage with them.