Semantic SEO is a wide topic and has many facets to it. It is the latest in SEO techniques for optimizing websites for crawlers that rely more on Artificial Intelligence for processing data and relevancy of a website in relation to a query string that is becoming more and more personalized and subjective. But in this topic, I will be focusing on making the site and its content ‘understandable’ to search engine crawlers through the use of structured data types like the Schema.org. At the end of the session, the participants will know: • Syntactic Vs Semantic SEO • Types of structured data • Tools and resources to implementing them • Plugins/resources for wordpress Intended Audience: Developers and digital marketing practitioners interested in building a better & profitable website with basic knowledge of coding.

1. SEMANTIC SEO
Optimizing Web for Crawlers that Understand
Chitra Raj Bhandari
@CRBGuru
WordCamp Kathmandu, 2018

2. WHAT IS SEMANTICS?
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3. Optimizing for meaningful results
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4. Meaningful answer, for a question
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5. Matching words, not an answer
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6. Syntax
/Vs
Semantics
SEO
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7. Syntax is based on (key)WORDS
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8. Semantics is based on INTENTION
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9. Shift from
STRINGS
to
THINGS
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10. STRINGS
Strings are words per se
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12. THINGS
They have Identity, they are Things
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14. Structured Data Usages
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15. Facebook’s OGP
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16. Voice Search
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17. Being a Human
Being Related
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19. Being a Thing
Being Attributed
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21. How to Sanction
Attributes of a Thing?
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22. Using Structured Data
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23. Schema.org
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24. Schema: Organization
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25. Schema: Local Business
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26. Schema: Possibilities
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27. Schema: Possibilities
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28. WP Plugins
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30. THANK YOU
QUESTIONS?
Find me on Twitter: @CRBGuru
WordCamp Kathmandu - 2018