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Convurgency Inc - SEO Overview


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Sharing one of our internal presentation regarding search engine optimization.

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Convurgency Inc - SEO Overview

  2. 2. The Value of SEO <ul><li>High CTR (click through rate) </li></ul><ul><li>Competitive advantage: lion's share of traffic </li></ul><ul><li>Higher conversions due to qualified traffic </li></ul><ul><li>Example: </li></ul><ul><li>Keyword: &quot;Greeting Cards&quot; </li></ul><ul><li>Monthly searches: 80,000 </li></ul><ul><li>Search Engine Ranking: top 5 </li></ul><ul><li>Average CTR : 20% </li></ul><ul><li>Traffic: 16,000 visitors/month </li></ul><ul><li>Average conversion rate: 5% </li></ul><ul><li>Conversions: 800 from one keyword alone </li></ul>
  3. 3. What's Involved? <ul><li>On site - Relevance (SEO Audit) </li></ul><ul><li>Off site – Authority (Google's fault!) </li></ul>
  4. 4. SEO Audit Components <ul><li>Industry analysis </li></ul><ul><li>Competitive Analysis </li></ul><ul><li>Persona Development (Search Behavior) </li></ul><ul><li>Keyword Research </li></ul><ul><li>Web Analytics Analysis </li></ul><ul><li>Website Analysis </li></ul><ul><ul><li>Architecture Audit </li></ul></ul><ul><ul><li>Coding Audit </li></ul></ul><ul><ul><li>Content Audit </li></ul></ul><ul><ul><li>Landing Page Strategy </li></ul></ul>
  5. 5. Monthly SEO – Not Snake Oil! <ul><li>Authority Building - Link Acquisition </li></ul><ul><li>Online Buzz - Social Bookmarking, Online PR </li></ul><ul><li>Link Bait </li></ul><ul><li>Content Development </li></ul><ul><li>Website Modifications – Search Engine </li></ul><ul><li>Algorithms </li></ul><ul><li>Website Architecture & Coding Changes </li></ul>
  6. 6. Where We Excel <ul><li>SEO </li></ul><ul><ul><li>“ high end furniture” </li></ul></ul><ul><ul><li>“ custom engagement rings” </li></ul></ul><ul><li>Social Media Relations </li></ul><ul><li>Conversion Rate Optimization </li></ul><ul><li>Pay Per Click Optimization </li></ul>
  7. 7. Recommended Reading <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 8. Any Questions ? ?