Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. Brand awareness refers to a customer's ability to recognize or recall a brand. Perceived quality is a customer's perception of a brand's overall quality compared to alternatives. Brand associations are anything linked to a brand in a customer's memory, such as product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced costs and increased customer loyalty.
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. Brand awareness refers to a customer's ability to recognize or recall a brand. Perceived quality is a customer's perception of a brand's overall quality compared to alternatives. Brand associations are anything linked to a brand in a customer's memory, such as product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced costs and increased customer loyalty.
The document provides tips for giving effective English presentations to international clients. It advises to understand the purpose and key points to convey, know the audience's background and language level, thoroughly research the topic, plan the presentation to fit within time limits, and keep the language simple and conversational.
This document discusses user-centric identity and mashups in the context of web services. It notes that identity is important for personalization, authorization, and maintaining a public identity across providers, but can also be a barrier. A user-centric model provides user choice, privacy, and allows for collaboration across many applications at internet scale. Challenges include adoption due to dependencies, inconsistent user experiences, and managing permissions. The document advocates for user experience consistency, asking for user permission, supporting multiple identities and identity providers. It describes AOL's OpenAuthentication API for user identity.
The document provides tips for giving effective English presentations to international clients. It advises focusing on clearly communicating the main points so clients understand the key takeaways rather than linguistic differences. Proper preparation includes understanding the purpose, audience, content, and keeping the presentation short and simple.
This document summarizes the Mundell-Fleming model, which analyzes how fiscal, monetary, and trade policies affect aggregate demand in a small open economy. The model shows that under floating exchange rates, fiscal policy has no effect on output, while monetary policy shifts demand between domestic and foreign goods. Under fixed exchange rates, fiscal policy impacts output while monetary policy does not. Trade restrictions can boost domestic output under fixed but not floating rates. The document also discusses interest rate differentials and currency crises using Mexico's 1994 peso crisis as a case study.
This document discusses key concepts in product, services, and branding strategy marketing from an Asian perspective. It defines what constitutes a product and service, explores the product-service continuum, and examines different types of consumer and industrial products. The document also covers important branding concepts like branding advantages, packaging, labeling, product support services, product line and mix decisions. It discusses managing service differentiation, quality, and productivity as well as challenges in international product and service marketing.
The document discusses strategic planning and marketing strategy. It outlines the key steps in strategic planning, including analyzing the company's current business portfolio, markets, and products. Different strategic planning models and matrices are presented, such as the BCG Growth-Share Matrix, Product/Market Expansion Grid, and competitive strategies analysis. The roles and components of an effective marketing strategy and mix are also described, including market segmentation, targeting, positioning, and the four Ps (Product, Price, Place, Promotion).
This chapter discusses the relationship between money, inflation, and prices according to the quantity theory of money. It introduces key concepts such as the money supply, monetary policy, the quantity equation, velocity of money, and how the money supply and inflation are connected. The quantity theory predicts a direct relationship between the growth of the money supply and the inflation rate in the long run.
The document provides tips for giving effective English presentations to international clients. It advises to understand the purpose and key points to convey, know the audience's background and language level, thoroughly research the topic, plan the presentation to fit within time limits, and keep the language simple and conversational.
This document discusses user-centric identity and mashups in the context of web services. It notes that identity is important for personalization, authorization, and maintaining a public identity across providers, but can also be a barrier. A user-centric model provides user choice, privacy, and allows for collaboration across many applications at internet scale. Challenges include adoption due to dependencies, inconsistent user experiences, and managing permissions. The document advocates for user experience consistency, asking for user permission, supporting multiple identities and identity providers. It describes AOL's OpenAuthentication API for user identity.
The document provides tips for giving effective English presentations to international clients. It advises focusing on clearly communicating the main points so clients understand the key takeaways rather than linguistic differences. Proper preparation includes understanding the purpose, audience, content, and keeping the presentation short and simple.
This document summarizes the Mundell-Fleming model, which analyzes how fiscal, monetary, and trade policies affect aggregate demand in a small open economy. The model shows that under floating exchange rates, fiscal policy has no effect on output, while monetary policy shifts demand between domestic and foreign goods. Under fixed exchange rates, fiscal policy impacts output while monetary policy does not. Trade restrictions can boost domestic output under fixed but not floating rates. The document also discusses interest rate differentials and currency crises using Mexico's 1994 peso crisis as a case study.
This document discusses key concepts in product, services, and branding strategy marketing from an Asian perspective. It defines what constitutes a product and service, explores the product-service continuum, and examines different types of consumer and industrial products. The document also covers important branding concepts like branding advantages, packaging, labeling, product support services, product line and mix decisions. It discusses managing service differentiation, quality, and productivity as well as challenges in international product and service marketing.
The document discusses strategic planning and marketing strategy. It outlines the key steps in strategic planning, including analyzing the company's current business portfolio, markets, and products. Different strategic planning models and matrices are presented, such as the BCG Growth-Share Matrix, Product/Market Expansion Grid, and competitive strategies analysis. The roles and components of an effective marketing strategy and mix are also described, including market segmentation, targeting, positioning, and the four Ps (Product, Price, Place, Promotion).
This chapter discusses the relationship between money, inflation, and prices according to the quantity theory of money. It introduces key concepts such as the money supply, monetary policy, the quantity equation, velocity of money, and how the money supply and inflation are connected. The quantity theory predicts a direct relationship between the growth of the money supply and the inflation rate in the long run.
World Press Photo 10 was an exhibition held from May 28, 2010 at the Shihlin Paper Corporation in Taiwan. The exhibition featured award-winning press photographs from around the world in 2010 that were selected by the World Press Photo Foundation.
The document discusses the Asia Pacific market for dermo-cosmetic products. It notes strengths like refreshing products and professional medical research, weaknesses like inadequate publicity and limited channels, and opportunities like expanding plastic surgery markets and growing awareness of sun protection. Threats include a lack of knowledge about autumn and winter sun protection. It also outlines desired characteristics for product lines in the region, including being simple, professional, and accessible.
17. 另類自我行銷術 嗆辣 WaSaBi 法則 這麼多人在找工作，你如何確保自己的能力被看見？工研院產業學院執行長王鳳奎，以一套自創的 WaSaBi 法則，幫助你包裝自己找工作。 W ish 立下期望 列一份 wish list ，了解自己對工作的期待，每階段設定三到五年，完成自己的規畫。 A bility 累積才能 找出目標後，問問自己欠缺什麼能力，由修習課程，或實習、工作單位累積能力。 S earch 蒐集資訊 除了尋找職缺消息外，對於自己計畫前往的領域、企業、職務，更要有充分了解。 A pply 申請工作 表現創意的最佳時機！履歷、作品集、影帶自傳、個人網頁，都能凸顯你的特質。 B eg 主動爭取 遇到自己可以勝任的工作，要努力爭取；甚至在申請後，可主動詢問面試機會。 I nterview 有效面談 衣著得體、態度謙和、行為端正，這些溝通元素都代表著你對這份工作的尊重。
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