Please note: get the recording of this highly-rated event here: https://www.lever.co/recruiting-resources/paired-sourcing-webinar-recording Jer Langhans of Paired Sourcing shares his top tips for freshening up your recruiting and sourcing strategy for 2016. Covered in the presentation - how to allocate your time, how to reach out to potential candidates, managing a pipeline, how to structure a sourcing team, the metrics you should be tracking, and much more.

1. How To Freshen Up Your Sourcing Strategy for 2016
#sourceFTW
@lever
@pairedsourcing
Wednesday January 27, 2016

2. ● Phone lines are muted - please use
the questions area to ‘ask Jer’
● Tweet out the good stuff using
#sourceFTW, @pairedsourcing and
@lever
● $100 Amazon Gift Card for the
most useful tweet
Leela Srinivasan
Chief Marketing Officer
Lever
@leelasrin
Thanks for joining us!

3. -
Our featured speaker
Jer Langhans
Co-founder
Paired Sourcing
@majiksourcer
#sourceFTW

4. What we’ll cover
1. How to allocate your sourcing time and where to look
2. Research and outreach tips
3. How to structure your sourcing team
4. What you can outsource
5. What metrics to track
#sourceFTW

5. 1. How to allocate time
and where to look

6. Deal with your ‘gorillas’: ATS and LinkedIn
#sourceFTW

7. Gorillas should only take ⅓ of your time
#sourceFTW
ATS/CRM
● You always look in your
own database first
● Don’t need to carve out
12 hours a day sourcing
if you can just answer the
front door
● Track, measure, evaluate
- do you still have
positions open?

8. Spend ⅓ of your time on online sources
PRO
TIP
App stores are great for finding
contact info. Find apps similar to
ones you admire; there’s always
an email address.
Top online tech talent sources
● LinkedIn (there’s still gold in them
hills, but…)
● StackOverflow (but not the careers
section)
● Quora
● Github
● Boolean on Google
● Social, including Facebook, Twitter
and Instagram
#sourceFTW

9. Instagram success for [bigger] brands
#tobeapartner

10. Spend your last ⅓ on ‘offline sourcing’
Top offline sources
● Employee referrals.
ENGAGE PROMPTLY.
● Meetups
○ Can be efficient (e.g.
vs. 10 coffee meetings)
● Campus recruiting (though
takes effort, bring your
leaders)
#sourceFTW

11. 2. Research and
outreach tips

12. 3 tips to build a full slate
1. You need
VOLUME
#sourceFTW

13. Do the math - you need a long[er] list
#sourceFTW
20-30
2-3
.25
OUTREACH
POSITIVE
RESPONSES
OFFERS
HIRES ? THIS IS
WHY...

14. For any job, you need a pool of 100 people
#sourceFTW
20-30 100OUTREACH
POSITIVE
RESPONSES
OFFERS
HIRES
Including real
applicants
10
1-2
1

15. 3 tips to build a full slate
1. You need
VOLUME
2. You need to be
PERSONABLE
#sourceFTW
100 people per
job open

16. THOU SHALT NOT
SOURCE FROM A
NO-REPLY EMAIL
ADDRESS.
#sourceFTW

17. #sourceFTW
If you’re sending from your system, you
need to look like an actual person

18. IF YOU GO STRAIGHT
FOR THE KILL, YOU’LL
DIE AN INSTANT
SOURCING DEATH.
#sourceFTW

19. Terrible, horrible
sourcing emails
#sourceFTW
Good
sourcing email
Dear Mr. Jer,
I read profile on LinkedIn and want to reach you. Are
you qualified for Java role today? Email back.
I hope you’re well. I wanted to reach out to you regarding a
potential career opportunity here at big Co. Based on your
background and experience, I think this would be of interest to
you or perhaps someone you know. If interested, please let me
know the best time and phone number to reach you. I look
forward to discussing the details of this opportunity with you
or learning other ways that I can be a resource in your career.
Have a great day.
Bill
Recruiter

20. 3 tips to build a full slate
1. You need
VOLUME
2. You need to be
PERSONABLE
3. You need a
HOOK
#sourceFTW
Outreach from a real
person
Start a conversation,
don’t go for the kill
Up to 100
people per job
Example: reference
Android open source
projects when engaging
sourced prospects for
Android role

21. 3. How to structure
your sourcing team

22. 2 models to consider
#sourceFTW
vs.
1 2

23. The entry-level, get-your-feet-wet model1
With 1-2 people, you can
● Build a slate of 2-3 great sourced
candidates per job
● Focus on building long[er] list
● Do some outreach - but only by
making tradeoff with building
long[er] list
● Maintain list quality
○ Title, company, links to
social & profile
○ Calibrate and audit
#sourceFTW

24. 2
Sourcer Recruiter Coordinator
Talent Acquisition Leader
Point person
on funnel
curation
(research) &
initial outreach
(email)
Assessing
talent (phone
& in-person
interviews) &
making
offers/closing
Scheduling,
candidate
experience
onsite, &
general
support
Management (direct or indirect)
The all-in, POD model
#sourceFTW

25. 1 POD can cover ~6 technical hires /month
Sourcer Recruiter Coordinator
Manager
~75 technical
hires/ year
Sourcer Recruiter Coordinator
Manager
Sourcer Recruiter Coordinator
Manager
~150 technical
hires/ year
#sourceFTW

26. Potential economies of scale
Sourcer Recruiter Coordinator Sourcer Recruiter Coordinator
Manager
POD A POD B
1. At managerial level
2. In buying sourcing tools
#sourceFTW

27. 4. What you can
outsource

28. Let’s say you’ve got a Kia budget
Things to outsource (in order):
● Heavy lifting (e.g., get a LinkedIn Recruiter
account)
● The 2-3 most challenging roles to staffing agency
● Scheduling to a managed service vendor (OR an
ATS that supports scheduling well)
● Engage a boutique sourcing service for list gen
#sourceFTW
100-person company
1-2 person sourcing team
20-30 hires this year
PRO
TIP
Evaluate the tradeoffs before you
outsource anything, and do NOT
outsource your voice

29. 5. What metrics to
track

30. 3 reasons to prioritize funnel
conversion rate over everything else
How many people do I
need to reach out to in
order to make my hire?
1. Signals your brand cachet to the
c-suite
2. Informs your reachout volume
and therefore your sourcing
model
3. Because nobody cares unless
you fill reqs
#sourceFTW

31. Choose secondary metrics you actually
control
Time to
slate >
Time to
fill
#sourceFTW

32. How Lever can help

33. Lever’s chrome extension makes
sourcing around the web much easier
Sources we like:
● AngelList - startup hires
● GitHub, StackOverflow -
developers
● Dribbble - designers
● Sourcing.io - engineers
● Xing - select European talent
● LinkedIn, FB & Twitter - all
● Conference speaker lists - all
For more tips on how to source a quality pipeline, download our free ebook: lever.co/ebook-sourcing

34. You’ll need a place to organize and
manage your prospects AND candidates
vs.
#sourceFTW

35. Pull conversion reports for every role and
stage in seconds
#sourceFTW

36. Thank you! Questions?
Join our February 3 webinar:
6 Steps to a Winning
Business Case for Talent
Acquisition Programs
Featuring
Kara Yarnot
Meritage Talent
http://lever.co/recruiting-resources
www.pairedsourcing.com
#sourceFTW