Online lead conversion with Blueconic
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Webinar slides on how to improve your online lead conversion by using an online engagement tool as Blueconic: listen to the behaviour of your target and improve your (online) lead conversion.
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Online lead conversion with Blueconic
- 2. YOUR HOSTS FOR TODAY Maarten Bekaert RealDolmen CRM Consultant ‘Technology Marketing’ Previous: Cantab / Velocitas / HP – Lead Manager GWE Ruud Verstraeten GX Software Product Marketeer OCTOBER 28, 2013 | SLIDE 2
- 3. AGENDA Marketing is changing Blueconic customer Case PSV increases online ticket sale conversion Q&A OCTOBER 28, 2013 | SLIDE 3
- 4. THERE IS NOTHING PERMANENT, EXEPT CHANGE - Heraclitus
- 5. MARKETING IS CHANGING TOO. . .
- 8. Not content, but contact Has become King
- 12. ...On a journey
- 13. Customers no longer interact from a channel perspective, But through Touch points …
- 16. me, me, What does my teach you?
- 17. Engage ! online With your customers & prospects
- 18. Dialogue
- 19. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years Only 25% of brands have a mobile strategy [Econsultancy] [Business Insider] 7,1 billion 6,8 billion 45% of companies rely solely on desktops sites to showcase their content [Adobe]
- 20. Ok, but do I do that?
- 22. 2 Be able to identify your visitors
- 23. 3 right message The time, place At the right At the right
- 24. Visionary ‘Magic Quadrant ’ - Gartner l e av e & l ay e r
- 25. Listening Progressive Profiling Dynamic segmenting & decisioning
- 26. Customer case by GX PSV increases online ticket sale conversion using Blueconic
- 27. About PSV › › › › › › A century old Hugely successful in soccer: National (21x) and European A brand with lifetime fans Best sports website since 2009 Online reach 700k fans Online goals: Promote merchandise and ticket sales while growing fan relationship Challenge Competitors more merchandise income Sales shifting online and direct Offline fan program under pressure Differentiate fan communication › › › ›
- 28. Marketing strategy High engagement High value Known Loyal fan Highly involved fan Moderately involved fan Engage Low involved fan National fan (latent) Leverage PHILIP S International fan (latent) Low engagement Anonymous Low value
- 29. Case Europe League Ticket sales Europe League PSV Fan Score Facebook fans Purchases tickets/products Social share › › › Targeting sales Abandoned basket Necessities Individual profiles Real-time interaction Anonymous Cross-channel › › › ›
- 30. Targeting sales › › › › Targeting loyal and moderately loyal fans (Fan Score) Differentiate messaging (Fan Score, Club Card ownership) Cross channel targeting (PSV, Fanstore, Phony club, PSVBusiness, etc.) Extensive creative (banners, homepage take-overs, editorial)
- 31. Abandoned basket › › › Leave during purchase process Cross-channel retargeting Direct to right step in purchase process
- 32. Example customer journey 100 www Customer journey 50 50 100 www www 10 Fan Score Moderate fan 10 Loyal fan
- 33. Results 5.000.000 profiles collected 6% up to improved conversion 19 channels connected
- 34. According to PSV “ BlueConic helps us engage our fans in the way they deserve! Drastically increasing conversion ratios as we go, I think we will see much more of this in the near future. ” Marketing Manager PSV, 2012
- 35. Questions? Shoot! Q&A OCTOBER 28, 2013 | SLIDE 35
- 36. For more information: visit our website WWW.REALDOLMEN.COM Find us on: THANK YOU OCTOBER 28, 2013 | SLIDE 36 Or scan this QR code with your Smartphone to immediately go to the website