This document discusses how Demandbase Sales Intelligence can help solve manufacturing sales challenges by providing consolidated customer data and insights. It outlines problems manufacturers often face with wasted time, outdated data from siloed systems and multiple data sources. Demandbase features like contact details, connections, technographics and intent data help users find the best contacts quickly, discover warm introductions, qualify prospects and identify purchasing intent. The platform provides a single source of account intelligence including 100M contacts and 50M company profiles updated in real-time along with daily alerts, social insights and intent signals. It allows understanding a company's hierarchy through family trees. Key benefits include more qualified leads, saving time, effective engagement and finding decision makers. Demandbase One

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✓ Manufacturing Sales - overcome top
sales challenges
✓ Efficient and effective sales practices
that really work
✓ HP Success Story: tech + data
Agenda

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HP Sales Challenges
Wasted Time Outdated Data Siloed Systems Multiple Data
Sources

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Problems Solved with Demandbase Sales Intelligence
Demandbase Features Used Problems Solved
Contact Details - at your fingertips Find contacts with email address, cell
phone. Craft personalize outreach that gets
a response.
Build contact lists. Click to add contacts to
CRM. No manual entry.
Find the best contacts in minutes. Save
time. Eliminate manual data entry.
Connections Discover warm introductions to penetrate
accounts faster. Beyond LinkedIn.
Technographics Qualify prospects based on tech stack they
use.
Intent Use Intent signals to identify “propensity to
purchase”. What companies intend to buy
now what topics to they care about today.

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Demandbase Sales Intelligence:
You don’t need it to sell, you just need it to win.
All account intel in one place -
Access 100M contacts and 50M
company profiles, updated in
real-time.
Get critical news alerts, social
insights, and buyer intent signals
daily.
Leverage family trees and
connections to deepen
engagement.
Be prepared to win 100% of your
deals.
Show your team who matters most to you — and what matters most to them

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Family Tree Hierarchy
Understand a company’s corporate structure and how to leverage subsidiary and partner
company relationships.
Parent and
subsidiaries at
your fingertips

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Key Benefits
More Qualified Leads
Save Time
Effective Engagement
Find Decision Makers &
Influencers
Ease of Use

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Demandbase One™
Advertising
Cloud
ABX
Cloud
Sales Intelligence
Cloud
Data
Cloud
Smarter GTM™: Account Intelligence activated everywhere
Digital
air cover
Reach the whole
buying team with the
offers most likely to
accelerate interest.
Inside
advantage
Show your team who
matters most to you —
and what matters most
to them.
Account-based
engagement
Coordinate all GTM
touches for spam-free,
low-friction buying.
Intelligence
everywhere
Integrate insights where
they matter most.

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Thank you!
YOU’RE
DEE
BEST!