This document discusses delivering self-service Hadoop using Apache Ambari. It defines self-service Hadoop as enabling users to provision their own Hadoop clusters and analyze data within minutes. Key building blocks for self-service Hadoop include a self-service user interface, agility/elasticity, and IT support. Apache Ambari is highlighted as it allows automated provisioning of Hadoop clusters via REST APIs and provides enterprise-grade management. The presentation demonstrates how Ambari APIs can be used to quickly provision virtual Hadoop clusters on demand and deploy specific analytics services.