How To Win Friends and Influence People v2.0 By Jim Christian, Head of SEO at GoDaddy Today's enterprise workplace is vastly different from the world Dale Carnegie knew, but the core skills he championed such as persuasion, empathy and communication are still the keys to success today. Jim explains how these skills were critical to his own successful marketing projects, and how he used them to make SEO a powerful tool of influence at companies like GoDaddy.

1. H O W T O W I N F R I E N D S
A N D I N F L U E N C E P E O P L E 2 . 0
J I M C H R I S T I A N

2. Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

3. ★ C R E A T I N G C O M M O N G R O U N D
D I S C O V E R I N G Y O U R I N S P I R A T I O N
L E A D I N G W I T H C O N V I C T I O N
3 T A K E A W A Y S

4. W H O I S J I M C H R I S T I A N ?

5. G R A T U I T O U S C R E D E N T I A L S
★ 15 YEARS IN SEARCH ENGINE OPTIMIZATION
★ 7.5 YEARS @ GODADDY - DIRECTOR, GLOBAL SEO
★ FOCUSED ON INTERNATIONAL & LOCAL SEO
★ HOLDER OF SIX PATENTS RELATED TO SEO
BUT HERE’S THE IMPORTANT STUFF…

6. ON THE OUTSIDE I MAY APPEAR LIKE
A COMPLETE EMOTIONLESS SARCASTIC ASSHOLE
(BUT, MUCH LIKE AN ONION, WHEN YOU PEEL OFF MORE LAYERS)
YOU FIND THE EXACT SAME THING INSIDE
…PLUS YOU START CRYING

7. I LOVE MAKING ARISAN BREAD

8. I LOVE CAMPING IN FLAGSTAFF

9. I LOVE SCUBA DIVING

10. I EVENTUALLY WANT TO MOVE TO HAWAII

11. I LOVE MAKING WINE (AND DRINKING IT)

12. I USED TO BE A CLUB DJ IN L.A.

13. I PLAYED TRACK & FIELD IN HIGH SCHOOL
(NOT BASKETBALL, STOP ASKING)

14. THIS WAS MY FIRST COMPUTER (IBM 8088)

15. ONE OF THE BEST MOVIES OF ALL TIME!

16. I HAVE A.D.D. WITH…

17. SERIOUSLY, WHO EATS THESE?

18. I USED TO BE A CAT PERSON

19. NOW I’M A DOG PERSON

20. THESE ARE MY THREE GIRLS
(KYLA, CALLIE, JULIANA)

21. PRETTY SELF EXPLANATORY…

22. GOING TO TRY A NEW SPORT THIS YEAR

23. W H Y S H A R E A L L T H I S
I N F O R M A T I O N A B O U T M Y S E L F ?

24. C R E A T I N G C O M M O N G R O U N D
T A K E A W A Y # 1

25. R I G H T N O W E V E R Y O N E I S S U B C O N S C I O U S L Y
A L I G N I N G T H E I R V A L U E S W I T H M I N E
★ MAYBE YOU ARE FOR SCUBA TOO?
★ MAYBE WE BOTH LOVE HAWAII? OR JUST THE OCEAN?
★ YOU HAVE KIDS TOO, MAYBE WE CAN SHARE PARENTING TIPS?
★ MAYBE YOU THINK I’M A HUGE WINE SNOB?
★ MAYBE BILL & TED’S EXCELLENT ADVENTURE IS A STUPID MOVIE?
(YOU’D BE WRONG)

26. S H A R E D I N T E R E S T S S P A R K S C O M M U N I T Y
AS HUMAN BEINGS:
★ WE NATURALLY FEAR UNFAMILIAR TERRITORY
★ WE WANT TO FEEL SAFE AND SECURE IN OUR ENVIRONMENT
★ WE DON’T WANT THE STRESS OF WORRYING ABOUT EVERYTHING
★ WE SURROUND OURSELVES WITH PEOPLE THAT HAVE SIMILAR
VIEWS
★ EVER HAVE A GUT FEELING ABOUT SOMEONE YOU JUST MET?

27. U N F O L D I N G I N R E A L L I F E

28. T H E B A Y A R E A
W H O ’ S F R O M

29. W H O ’ S N O T ?

30. THOSE FROM THE BAY AREA ARE NOW SUBCONSCIOUSLY THINKING
THAT THEY WILL SHARE MORE SIMILAR VALUES & BELIEFS THAN
THOSE WHO ARE NOT.
CONGRATS, YOU’RE BEST FRIENDS…
THEN THERE IS EVERYONE ELSE. THEY WILL BAND TOGETHER
BECAUSE THEY AREN’T FROM THE BAY AREA.
CONGRATS, YOU’RE BEST FRIENDS…

31. R O M A , I T A L Y
Y O U T A K E A V A C A T I O N

32. NOW EVERYONE IS FROM THE UNITED STATES
AND WE’RE BEST FRIENDS AGAIN…

33. O T H E R E X A M P L E S O F T H I S

34. Y O U W A V E T O O T H E R C O R V E T T E D R I V E R S T H A T
Y O U P A S S O N T H E R O A D
W H E N D R I V I N G A C O R V E T T E

35. G I V E T H E P E A C E S I G N T O Y O U R F E L L O W
M O T O R C Y C L I S T S
W H E N R I D I N G A M O T O R C Y C L E

36. ★ CORVETTE DRIVERS ARE CAR ENTHUSIASTS AND SHARE A
COMMON LOVE FOR DRIVING AMERICAN SPORTS CARS
MOTORCYCLISTS KNOW HOW DANGEROUS IT IS TO RIDE. THEY ARE
THERE FOR EACH OTHER IF SOMETHING HAPPENS

37. S O W H A T H A P P E N S ?
T R U S T E M E R G E S …
B O N D S A R E F O R M E D …
C O M M U N I T Y I S C R E A T E D .

38. W H Y C R E A T E C O M M O N
G R O U N D ?
★ INCREASE TRACTION & VISIBILITY ON YOUR
PROJECTS
★ CREATE A PASSIONATE COMMUNITY AROUND SEO
★ LOOK LIKE A ROCKSTAR TO YOUR SENIOR LEADERS
HISTORY SHOWS WHAT HAPPENS IF YOU AREN’T…

39. T R A N S F O R M I N G T H E S E
C O N C E P T S

40. C R E A T I N G A C O M M O N C O M M U N I T Y @ W O R K
★ DISCOVER SHARED SET OF COMMON VALUES
★ FIND PEOPLE THAT BELIEVE IN WHAT YOU BELIEVE
★ FORM TRUST WITH PHYSICAL INTERACTIONS, NOT
TECHNOLOGY
★ CELEBRATE WHAT YOU HAVE, DON’T CRITICIZE WHAT’S
MISSING

41. A P P L Y I N G T H I S T O Y O U R O R G A N I Z A T I O N
★ EDUCATE PEOPLE SO THEY CAN START BELIEVING IN YOUR
CAUSE
★ TAKE TIME TO LEARN ABOUT THEIR ROLE/BUSINESS
★ CREATE AMAZING REPORTING THAT MAKES THEM ROCKSTARS
★ HELP PEOPLE UNDERSTAND THEIR VALUE TO YOUR
ORGANIZATION
★ BE INNOVATIVE AND THINK OUTSIDE THE BOX

42. H O W D O I T H I N K O U T S I D E T H E
B O X A N D B R I N G P E O P L E
T O G E T H E R ?

43. I J U S T B O U G H T A
G O L D M I N E ( S E R I O U S L Y )
★ IT’S AN ADVENTURE WHERE WE CAN ALL SHARE
COMMON GOALS
★ WE GET OUT OF THE OFFICE AND IT’S
COMPLETELY UNRELATED TO OUR JOBS
★ FULFILLMENT & FEELING GOOD COMES FROM
DONATING ALL THE PROFITS TO THE CHARITY OF
OUR CHOICE
★ IT’S GENUINE & IT’S IMPACTFUL

44. S H A R I N G C O M M O N V A L U E S A N D B E L I E F S W I L L
C R E A T E S T R O N G E R B O N D S B E T W E E N Y O U R
T E A M A N D Y O U R E N T I R E O R G A N I Z A T I O N
T H E T A K E A W A Y

45. D I S C O V E R I N G Y O U R
I N S P I R A T I O N
T A K E A W A Y # 2

46. F I N D T H O S E T H A T I N S P I R E Y O U
F I R S T S T E P

47. S I M O N S I N E K - S T A R T W I T H
W H Y
L E A R N M O R E A B O U T S I M O N : H T T P : / / X . C O / 9 O K O F

48. T H E G O L D E N C I R C L E ?
W H A T I S
★ WHY - THE PURPOSE, CAUSE, OR
BELIEF, “WHY YOU EXIST”
★ HOW - HOW ARE YOU DIFFERENT
THAN EVERYONE ELSE
★ WHAT - EVERYONE ON THE
PLANET KNOWS EXACTLY WHAT
THEY DO

49. R O N F I N L E Y - G U E R R I L L A
G A R D E N E R
L E A R N M O R E A B O U T R O N : H T T P : / / X . C O / 9 N I W Q

50. D A V E G R O S S M A N - S H E E P , S H E E P D O G ,
W O L F
L E A R N M O R E A B O U T D A V E : H T T P : / / M W K W O R K S . C O M / O N S H E E P W O L V E S A N D S H E E P D O G S . H T M L
★ RETIRED LIEUTENANT COLONEL
★ PROFESSOR OF MILITARY
SCIENCE
★ PATENTED INVENTOR
★ AUTHOR & PRESENTER

51. G I V E B A C K F I L M S - H E L P I N G
O T H E R S
L E A R N M O R E A B O U T K Y L E : H T T P : / / X . C O / 9 R C G U

52. ASK YOURSELF: WHAT CAN I DO TO HELP OTHERS ACHIEVE
GREATNESS?
YOUR RESPONSIBILITY IS TO HELP OTHERS UNDERSTAND THEIR OWN
STRENGTHS, THEIR OWN VALUES, AND THAT THEY ARE WAY MORE
TALENTED THAN THEY THINK THEY ARE.
THE ONLY WAY THEY WILL EVER LEARN THAT IS TO PUT PEOPLE IN
SITUATIONS IN WHICH THEY CAN FAIL.
THIS IS HOW INSPIRATION IS BORN

53. I F Y O U T R U L Y W A N T T O I N S P I R E O T H E R S
S T O P M A K I N G I T A B O U T Y O U R S E L F , S T A R T
T H I N K I N G H O W Y O U C A N I N S P I R E P E O P L E ’ S
L I V E S
T H E T A K E A W A Y

54. L E A D I N G W I T H C O N V I C T I O N
T A K E A W A Y # 3

55. T H E R E A R E T W O W A Y S T O
L E A D
YOU CAN INSPIRE PEOPLE…
TRUST - COMMUNITY - BEING AUTHENTIC
- OR -
YOU CAN MANIPULATE PEOPLE…
FEAR - PEER PRESSURE - BEING FAKE

56. H O W P E O P L E R E A C T
IF YOU INSPIRE PEOPLE…
★ THEY WILL BELIEVE IN YOU AND YOUR CAUSE
★ THEY WILL BE NATURALLY DRAWN TO FOLLOW YOU
★ THEY WILL SPREAD THE WORD & RECRUIT OTHERS
IF YOU MANIPULATE PEOPLE…
★ THEY GENERALLY WON’T CARE ABOUT YOUR CAUSE
★ THEY WILL DO AS THEY’RE TOLD, BUT ONLY FOR THE
PAYCHECK
★ EVENTUALLY THEY WILL LEAVE BECAUSE THEY AREN’T
INSPIRED

57. A L E S S O N I N H I S T O R Y

58. S A M U E L P I E R P O N T
L A N G L E Y
★ HE RECEIVED A $50,000 GRANT FROM THE WAR
DEPARTMENT
★ HE HELD A SEAT AT HARVARD & THE
SMITHSONIAN
★ HE HIRED THE BEST MINDS THAT MONEY
COULD BUY
★ EVERYONE THOUGHT SAMUEL LANGLEY WAS
GOING TO BE THE FIRST AT CONTROLLED
POWERED MANNED FLIGHT

59. T H E W R I G H T B R O T H E R S
★ THEY HAD LITTLE TO NO MONEY
★ NO ONE ON THEIR TEAM HAD A COLLEGE
EDUCATION, NOT EVEN THE WRIGHT
BROTHERS
★ NO ONE FOLLOWED THEM AROUND, TRUE
UNDERDOGS
★ THEY WOULD BRING ENOUGH PARTS FOR
MULTIPLE CRASHES EACH DAY

60. THE WRIGHT BROTHERS WERE SUCCESSFUL BECAUSE THEY
BELIEVED THAT THEIR CAUSE WAS JUST. THEY INSPIRED EVERYONE
ON THEIR TEAM TO BELIEVE IN THEIR DREAM, “THE WHY”.
SAMUEL PIERPONT LANGLEY WAS IN IT FOR THE FAME, THE
PRESTIGE. EVERYONE ON HIS TEAM ONLY WORKED FOR THE
PAYCHECK.
AND TRUE TO FORM, WHEN THE WRIGHT BROTHERS ACHIEVED
CONTROLLED POWERED MANNED FLIGHT ON DECEMBER 17TH, 1903.
SAMUEL PIERPONT LANGLEY CLOSED UP SHOP THE NEXT DAY AND
DISAPPEARED INTO HISTORY.

61. I N S P I R E D L E A D E R S G I V E

62. T H E A R T O F G I V I N G & I N S P I R I N G O T H E R S
GENEROSITY: THE HABIT OF GIVING TIME, ASSETS, OR AID TO
SOMEONE IN NEED WITH THE EXPECTATION OF ZERO IN RETURN.
★ HOW GOOD WOULD IT FEEL IF YOU KNEW YOU COULD POSITIVELY
IMPACT SOMEONES LIFE FOREVER?
★ WHAT WOULD YOUR LIFE BE LIKE IF YOU WOKE UP EVERY
MORNING INSPIRED AND WENT TO BED COMPLETELY FULFILLED?
IT ALL STARTS WITH HELPING OTHERS BE SUCCESSFUL

63. I N S P I R A T I O N A L I N F L U E N C E R S

64. “WE CHOOSE TO GO TO
THE MOON IN THIS
DECADE AND DO THE
OTHER THINGS. NOT
BECAUSE THEY ARE
EASY, BUT BECAUSE
THEY ARE HARD”
- JOHN F. KENNEDY

66. “FAITH IS TAKING THE FIRST STEP
EVEN WHEN YOU DON’T SEE THE
WHOLE STAIRCASE.”
- MARTIN LUTHER KING , JR.

67. “THE ONES WHO ARE CRAZY
ENOUGH TO THINK THAT THEY CAN
CHANGE THE WORLD, ARE THE
ONES THAT DO.”
- STEVE JOBS

69. T H E S E G R E A T M E N W E R E A L L I N S P I R E D
L E A D E R S
W H Y ?
B E C A U S E I T W A S N E V E R A B O U T T H E M
B E C A U S E I T W A S A L W A Y S A B O U T U S …
T H E T A K E A W A Y

70. M A K E I T A B O U T T H E M , N O T
A B O U T Y O U
I F Y O U W A N T T O W I N F R I E N D S A N D I N F L U E N C E P E O P L E …

71. ★ C R E A T E C O M M O N G R O U N D
D I S C O V E R Y O U R I N S P I R A T I O N
L E A D W I T H C O N V I C T I O N
3 T A K E A W A Y S

72. C O M E S E E M E A F T E R T H E L A S T S P E A K E R
W E ’ L L H A V E S O M E F U N
IF YOU WANT TO SEE INSPIRATION IN ACTION…

73. T H A N K Y O U !
@JIM_CHRISTIAN
Linkedin.com/in/MrJimChristian
I Don’t Use Facebook…
I Don’t Really Like This One Either…