This Video is About URL and its Segments. Further More it describes that How a Browser Works. More than that, Basics of SEO is Described and This presentation gives us the major Factors in Web Development to Increase SEO of the website.

1. URL & SEO
A B D U L R E H M A N

2. UNIFORM
ESOURCE
OCATOR
R
L

3. UNIFORM RESOURCE LOCATOR

4. URL
http://
www.sbbusba.edu.pk/pages/vc_msg.html
Protocol
HTTP
HTTPS
FTP

5. URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
World Wide Web
Indicated that Resource is webpage

6. URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Name
The Specific Name of Website

7. URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Extension
Indicate the type of domain
.Edu
.Gov
.Com
.Org

8. URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Domain Extension
Indicate the type of domain
.Pk
.In
.Au
.Sa

9. URL
http://www.sbbusba.edu.pk/pages/vc_msg.h
tml
Directory/Path
The address to a specific location or
resource within the site folders

10. SEARCH ENGINE OPTIMIZATION

11. SEARCH ENGINE OPTIMIZATION

15. Paid
Organic/Unpaid
10%
90%

16. RESEARCH
• The average web user won’t go past the first five listings on a Search Engine Results
Page (SERP). According to a 2014 study from Advanced Web Rankings, more than
67% of all clicks on SERPs go to the top five listings.

17. SEO
• Search engine optimization (SEO) is a the process of affecting the visibility of a
website or a web page in a web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results.

18. HOW TO RANK IN

19. ITS HOW GOOD LOOKING YOU ARE !

20. HOW GOOGLE WORKS

22. GOOGLE SPIDER

23. THAT’S HOW WE SEE WEBSITE

24. HOW GOOGLE SEE’S!!

25. SEO RANKING FACTORS
• USE HEADING TAGS
• USE ALT TAGS IN IMAGES
• Backlinks
• Unique Content
• ....................................INFINITE.