This document segments smartphone users based on psychographic, lifestyle and personality traits, the type of smartphone they use, their geographic region in India as well as by city type, demographics like age, gender, income and occupation, and behavioral traits such as their usage patterns, loyalty, and attitude towards products. It provides lists of potential regions, cities, age groups, incomes, occupations and behaviors to target for smartphone marketing in India.

1. Segmentation of users
Psychographic
Lifestyle -Culture oriented, outdoor oriented,
business oriented
Personality- compulsive, gregarious,
authoritarian, Ambitious
Smart Phone Users
Android
IOS
Windows
Geographic
Region- India –
NCR, Bangalore, Hyderabad, Mumbai,
Pune, Chennai, Goa, Indore, Ahmadabad,
Jaipur, Kolkata, etc.
City- Metros, Class 1 cities, cities with
population 0.5 to 1 Million & good internet
users
Rural & Semi Urban Areas -Semi
Urban Areas, Small towns with internet
users b/w 1,000- 10,000
Demographic
Age- 21 Years Onwards
Gender- All
Income –Everyone is welcome
Occupation- Skilled Workers, Shop Owners,
Businessman/Industrialist, Students, Self-
Employed people, Startups,
Education- SSC/HSC, Non graduates,
graduates/ PG, .
Behavioral
occasion -Regular
Benefits- quality, services
User status- Regular user
Usage rate -Medium
loyalty status -Medium
Readiness stage -informed, interested &
Desirous
Attitude towards Product- Positive
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