Dinesh Bodewar is a 22-year-old aspiring UX designer from Pune, India. He has completed his engineering degree and currently lives in Pune. He likes to build things that are usable. The document describes his work on designing the Firasti app, which aims to help students and travelers in Pune find places like hostels, restaurants, and shops. It outlines his design process, including user research through personas and scenarios, information architecture with categories and card sorting, wireframing, and visual design samples. The goal is for Firasti to be a must-have app for people visiting Pune to explore places and find businesses through the app.

1. Dinesh Bodewar
Firasti App Design

2. About Myself
I am Dinesh Bodewar, 22 year old an aspiring UX Designer.
I have completed my Engineering in Information Technology in
2015 from Pune University.
Currently living in Pune.
As a Engineer I like reading Technical and Design related stuff.
I like to build things that are usable.
Contact NO: +91-8149970469
Mail ID : dbodewar1@gmail.com
photo

3. Working Methodology – IMAGIN 6D
Framework
1] Define: Business Goal and Objective
2] Discover: Competitive analysis
User base & Segmentation
Persona Creation
Writing Scenarios
Task flow for the App
3] Dream: Conceptualization of different ideas
4] Design: Information architecture, Wireframes, digital prototype, Visual Design.
5] Deliver: Style guideline + specs, assets and structured PSD
files.

4. PROJECT 1: FIRASTI APP DESIGN

5. ProjectBrief
 Firasti is a term used for traveller.
 Firasti is an mobile app provides a new way to explore places and advertising
business.
 As there are plenty of educational institutes situated in Pune, Every year students
from multiple part of India came for educational purpose.
 Firasti will help them to find hostel, mess, restaurants, snack center and many more
places in just few clicks.

6.  Shopkeepers, hotels and other businesses can start their online presence using
Firasti App.
 We will charge some fees from those who want online marketing of their business.
 In Phase-1 our aim is to make Firasti as MUST have app for people visiting Pune.
 In future we will add multiple cities under Firasti.
BusinessGoal

7. Justdial AroundMe Firasti
Voice Search Available Not available Not available
User Experience Good Below average Good
Visual Hierarchy Image-> Place Name->
Icons-> Address
No proper visual hierarchy Image-> Place Name->
Icons-> Address
Login required Optional only for
searching places
No login option available Optional
Information at glance Place name, address, User
rating, direct link to map,
favourite, Call
Less information available
Place name, Address,
distance.
Place name, address, user
rating, distance from user
location, link to map,
Favourite, call.
User Control & freedom More: Allows to
customize app view,
manage notification &
favourite , easy navigation
Less More: Direct link on all
pages for Home, User
Profile, favourite and
notification
No of clicks to complete
task
approx. 4-6 approx. 2-4 approx. 3-5
Categories More detailed categories
available
Limited-(total 14) Detailed categories as per
target user
Offline Support Available Not available Not available
Allow to list your business Yes No Yes
Competitive Analysis

8.  People living in Pune.
 Traveller.
 Students coming to Pune from different part of India.
 Those who wants online marketing of their business.
User Base

9.  Students.
 Travellers.
 People new to the Pune
 Different business like hostels, landlord, broker, mess, snack center, shopkeeper,
restaurant owner.
User Segmentation

10. Manoj is a student lives in Nanded. He has got admission in P.C.C.O.E college of
Engineer, Ravet Pune. He has to reach in college at 10:30 AM for admission process.
Manoj has come to Pune only few times and he doesn’t know the way around. He is a
android based smart phone user.
Observation:
Manoj will try to search for college address and how to reach there. After admission
process he may try to find boys hostel and mess near his college.
User Scenario1

11. Pankaj is a engineering student, lives in Akurdi since last 4 years. He is a kind of foodie.
This weekend Pankaj and his friends decided to have dinner. As they got bored from
regular hotels, they decided to find a new hotel in nearby area.
Observation:
Pankaj and his friends could discuss about any new hotels in nearby area or they will
ride their bike and search hotels, if it took much time they will go to regular hotel with
unsatisfied dinner .
User Scenario2

12. Yogesh is a engineering student lives in Akurdi since last 2 years. He lives in 2bhk flat
with his classmates. From last 2 days they found some water leakage problem in
washroom. Now he is searching for a plumber to fix this problem as early as possible.
Yogesh is a android based smart phone user.
Observation:
Yogesh will ask to his friend or try to search on internet for plumber available in nearby
area.
User Scenario3

13. Persona1
• Aniket Patil
• Age: 20
• Profession: Student
 Aniket is a Diploma Student living in
akurdi since 2 year.
 He is and Android based smart
phone user.
 He spends most of his time with his
friends.
 Aniket is a lazy person unlike visiting
new places.
Motivation:
 Aniket is planning to shift his room to
new place.
 Aniket and his friends spend most of
the time hanging around coffee shop.
Goals:
 Hotel provides home delivery.
 Hostel selection with preferences like
balcony and floor selection.
 Brands available in cloth shops.
 View menu and Speciality in coffee
shop.

14. Persona 2
 Hitesh is engineering student lives in
Akurdi since 4 year.
 He likes Chinese food and Momos.
 Hitesh likes to hangout new places
with his friends.
 He is an smart phone user.
• Hitesh Chinchore
• Age: 23
• Profession: Student
Motivation:
 Every weekend hitesh and his friends
has dinner plan in restaurant.
 He also likes to try new food.
Goals:
 Find new hotels in nearby area.
 Hotel provides home delivery.

15. Persona 3
• Suraj Solse
• Age: 21
• Profession: Student
 Suraj is engineering student lives in
Akurdi since 6 month.
 He is more biased towards
technology .
 He likes to go in restaurant and try
new food.
 Every weekend suraj and his friend
visit new places in nearby area.
Motivation:
 Visit places like park and sights in
nearby area.
 Try different food items in affordable
budget.
Goals:
 Search hotels and their speciality,
menu.
 Find laundry shop, book shop.
 Purchase new cloths.

16. Task Flow
User Search Journey

17. Task Flow
Post your business to Firasti

18. Method Followed
1] Card Sorting
A) Open Card Sorting
B) Closed Card Sorting
2] Competitor Study:
Study Information architecture of existing app like Justdial, AroundMe,
Nearby.
InformationArchitecture

19. • Open Card Sorting

20. • Closed Card Sorting

21. Firasti AppCategories
Hostel:
Hostel, Flat, PG
Mess:
Different food
type
Restaurant:
Home delivery,
food type,
Coffee time and
snack center
Book shops and
stationary
Supermarket,
Fruits and
vegetables

22. Medical:
Doctors, Dentist, Hospitals,
Optician, Blood bank, Chemist,
pathology labs, ambulance.
Jobs:
Consultant, Part time, Full time
Jobs, Engineering Jobs, BPO &
KPO, Marketing, Work from
Home, other
Education:
School, colleges,
Coaching classes,
Internet café
Fitness:
Gym, Yoga, Sports club,
Swimming clubs, Health
equipment.
Auto Care:
Bike repair &
Accessories
Car repair and
accessories.
On Demand Services:
Electrician, carpenter, Plumber,
Laundry, Pest control, cooks,
Packers and movers, Courier
service

23. Project
Guidance and
training
institutes
Repair:
Mobile, PC,
Laptop, TV.
Gas Station and
Petrol Pumps.
Personal care:
Salons, spa,
beauty parlours.
Hobby classes,
Dance and
Music

24. DESIGN SHOWCASE

25. Wireframes
Loading Page Landing Page

26. Benefits of Log in Sign Up

27. Log In Enable Location Service

28. Firasti Home Category List

29. Filters
1] Near me
2]Sort by rating
3]Home Delivery
4] Filter
Choose food type
a) Indian
b) Chinese
c) South Indian
d) Veg Only
e) Non-Veg food
f) More
Restaurant list view Restaurant Details

30. Comment View Favourites/Notification

31. Type of Filters
1] Gender
2] Hostel, Flat PG
3] Preferences
a) Balcony
b) Furnished
b) Single
c) Sharing
4] More
Apply Filter Hostel List View

32. Information Provided
related to hostel
1. Image Count
2. Total Rent
3. Detailed address
4. Distance
5. View on Map
6. Facilities
7. Review
8. Add to Favourite
9. Share Place with Friend
10. Contact Owner
a) Call
b) Request Call back
Hostel Details Contact Hostel Owner

33. Free Business listing For Response Saved

34. Connection Problem No Result Found

35. VisualDesign
Logo Landing Page

36. Sign Up Login

37. Home Page Restaurant list View

38. Restaurant Details Post your business

39. THANK YOU
DINESH BODEWAR