Presented by Deirdre Costello, Kate Lawrence and Melissa Pike to Boston UXPA members on September 18, 2014.
EBSCO's User Research team recently completed an in-depth, ethnography-style study of physicians' research habits, including how they judge credibility, how they learn about the sources they use and what they do with the information they find.
Two researchers and a product manager will talk about the methodology, the project and how the findings influenced a product roadmap. And answer your questions, of course!
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Presentation by Allen Flynn, Johmarx Patton, and Jodyn Platt at the 48th Annual at the Hawaii International Conference on System Sciences (HICSS) in January 2015 (http://kholden7.wix.com/hicss).
Flynn, Patton, and Platt were all core member of Learning Health System Third Century Initiative Phase 1 Project and continue to participate in other Learning Health System Initiatives led by the Department of Learning Health Sciences.
Guerilla Human Computer Interaction and Customer Based DesignQuentin Christensen
Guerilla HCI is low cost methods of learning from customers and testing your products to improve them. Learn about the different types of guerilla HCI methods you can use to build great products when you don't have unlimited resources to interact with customers and run expensive research studies.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
Why meetings matter to designers; common pitfalls for bad meetings (and conversely, characteristics for good meetings) and tips on how to have more effective meetings.
Presentation by Allen Flynn, Johmarx Patton, and Jodyn Platt at the 48th Annual at the Hawaii International Conference on System Sciences (HICSS) in January 2015 (http://kholden7.wix.com/hicss).
Flynn, Patton, and Platt were all core member of Learning Health System Third Century Initiative Phase 1 Project and continue to participate in other Learning Health System Initiatives led by the Department of Learning Health Sciences.
Guerilla Human Computer Interaction and Customer Based DesignQuentin Christensen
Guerilla HCI is low cost methods of learning from customers and testing your products to improve them. Learn about the different types of guerilla HCI methods you can use to build great products when you don't have unlimited resources to interact with customers and run expensive research studies.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
Presentation from a workshop given at ACRL 2011 conference, Data-Driven Library Web Design: Making Usability Testing Work with Collaborative Partnerships
Mark Dehmlow, Head of the Library Web Department at the University of Notre Dame
At the University of Notre Dame, we recently implemented a new website in concert with rolling out a “next generation” OPAC into production for our campus. While much of the pre-launch feedback was positive, once we implemented the new systems, we started receiving a small number of intense criticisms and a small wave of problem reports. This presentation covers how to plan for big technology changes, prepare your organizations, effectively manage the barrage of post implementation technical problems, and mitigate customer concerns and criticisms. Participants are encouraged to bring brief war stories, anecdotes, and suggestions for managing technology implementations.”
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
In this three hour workshop I present an introduction to the UCD process, an overview of the basic technologies of the web and a survey of current Mobile Web Design trends.
Scientific Software Challenges and Community ResponsesDaniel S. Katz
a talk given at RTI International on 7 December 2015, discussing 12 scientific software challenges and how the scientific software community is responding to them
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Presentation from a workshop given at ACRL 2011 conference, Data-Driven Library Web Design: Making Usability Testing Work with Collaborative Partnerships
Mark Dehmlow, Head of the Library Web Department at the University of Notre Dame
At the University of Notre Dame, we recently implemented a new website in concert with rolling out a “next generation” OPAC into production for our campus. While much of the pre-launch feedback was positive, once we implemented the new systems, we started receiving a small number of intense criticisms and a small wave of problem reports. This presentation covers how to plan for big technology changes, prepare your organizations, effectively manage the barrage of post implementation technical problems, and mitigate customer concerns and criticisms. Participants are encouraged to bring brief war stories, anecdotes, and suggestions for managing technology implementations.”
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
This proposal of work contains details and samples of the user centric design process I follow. I have been trying to find a good graph that represents the process, but at the end I have decided to make my own! ;)
In this three hour workshop I present an introduction to the UCD process, an overview of the basic technologies of the web and a survey of current Mobile Web Design trends.
Scientific Software Challenges and Community ResponsesDaniel S. Katz
a talk given at RTI International on 7 December 2015, discussing 12 scientific software challenges and how the scientific software community is responding to them
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
A workshop on conducting research and designing with the aim of creating a friendly, welcoming, inclusive digital library presence for academic users. Co-presented at Designing for Digital 2018 with Carrie Moran and Carl Barrow.
Using books for research - student habits and perceptions of e-books and prin...Deirdre Costello
Based on research conducted by myself, Donna Lanclos and Lin Lin. Collaborative presentation on how students make format decisions in the research process presented by myself and Kara Kroes Li at ER&L 2018.
Contextual Inquiry is an ethnographic research method that involves in-depth, participant-led sessions where participants lead the researcher through tasks of interest in the environment where they regularly accomplish them.
Search Results are the New Black: How Students Make Decisions D4D 2016Deirdre Costello
Search results have evolved from a portal to a destination. Deirdre will talk about how user expectations are formed on the open web, how students make decisions about library resources, and why we all need to think about search results as one of the most important experiences for our users.
Research findings about the obstacles students face in the research process and some possible interventions to help them overcome those obstacles.
Presented at Computers in Libraries 2016 with Christi Showman Farrar.
Search Results are the New Black: Internet Librarian 2015Deirdre Costello
Presented by Deirdre Costello at Internet Librarian 2015.
Search results have evolved from a portal to a destination unto them- selves. Users are porting expectations from Google, Amazon, and other open web searches to their library experience, including the expectation that they may learn just as much from the search results list as from the resources listed there. Images, snippets and bolded search terms all serve important roles in making search results an important learning opportunity for users. EBSCO's user research team has been conducting ethnographic research on how users interpret search results on both the open web and library resources. They talk about how user expectations are formed on the open web, what users look for to make decisions about library resources, and why we all need to think about our search results as one of the most important user experiences we can craft for our users.
When EBSCO's User Research team did a contextual inquiry study with college students, we found that students' skills didn't increase with age or exposure to research but with their motivation.
We don't often use personas, but we found that our findings mapped neatly to everyone's favorite Gryffindors, from the overachiever (spoiler alert: Hermione is the exception, not the rule) to the entrepreneur.
Behind the Curtain: Adapting and Developing Student Digital ResourcesDeirdre Costello
Presented by Deirdre Costello and Christi Showman Farrar at Computers in Libraries 2015.
Presentation focuses on our findings about student research habits and the decisions EBSCO has made based on these findings.
Presented by Deirdre Costello at the 2015 UXLib conference.
A pecha-kucha style presentation (20 slides, 20 seconds each) for UXLib 2015 (http://www.uxlib.org/).
What IS Content Strategy, exactly?
Great question - so glad you asked! A lot of colleges, universities and other large organizations have style guidelines that tell you what gets capitalized when and how to make a department or a team’s name possessive – that’s useful, but it’s not that.
Many organizations also have branding, web design and social media guidelines – rules for which fonts to use and how to represent the organization on the open web. That’s a little closer, but it’s not that either.
Content strategy is the practice of understanding your users – what they’re looking for, how they’re feeling when they’re looking for it and how they process it when they get it – and crafting a strategy for making sure your content suits their needs.
Grazing, Looping & Skimming: Understanding Students' Digital HabitsDeirdre Costello
Presented by Deirdre Costello at the 2014 Internet Librarian conference.
Students have unique information-seeking habits, and during the progression from elementary school to high school, the differences in their skills and abilities can be striking. In this presentation, two user researchers from EBSCO share their journey of learning about student and educator behaviors in today’s digital environment. Participants learn the difference between how various student personas—”grazers, loopers and skimmers”—consume information, and what role emotions play in consumption of user interface design. Surprising findings on how students feel about image-dominant displays and source types is shared, as well as educator views on the “equity issues” present in today’s schools and how those issues impact the role of technology in today’s classrooms. The presenters also discuss the most effective methods for researching students, including their experience applying the video diary method, inspired by researchers at Google.
Presented by Deirdre Costello at the 2014 Charleston Library Conference Lively Lunch.
Discovery is a relatively new concept that has improved previous library search methods - but from a user’s perspective, it still may not be ideal.
Improving the discovery search experience has largely focused on what is being searched but what about how users are searching? Users, especially those from the digital native generation, are accustomed to Google and Wikipedia. If information professionals insist that users learn a different way of searching on discovery products, we risk imposing a poor and unfamiliar experience on those users. The design of discovery products might need to be in harmony with the Google and Wikipedia experiences that are such a natural reflexes for users, so that their overall experience is intuitive and aligns with their mental models and expectations of how the web-based navigation and content behave. During this presentation, we will describe the findings from multiple qualitative research studies about Google and Wikipedia usage, including:
What elements do users respond to positively on Google and Wikipedia?
How are Google and Wikipedia forming user expectations and reinforcing habits?
How do users typically refine their searches in Google (and from what page), and what are their opinions about other search engine sites?
We will also look at other factors that impact user behavior such cognitive styles, cognitive overload/”underload”, multitasking, and user web reading habits. In addition, we will summarize theories on information encountering and points of user engagement/disengagement/reengagement. We will conclude our presentation with an open-floor discussion on how to translate users’ behavior and expectation into features on the discovery system that facilitate and support a true discovery process.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
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See to believe: capturing insights using contextual inquiry
1. Kate
Lawrence,
Vice
President
of
User
Research
Deirdre
Costello,
Sr.
UX
Researcher
Melissa
Pike,
Director
of
Technical
Product
Management,
Medical
Market
September
18,
2014
See
to
Believe:
Capturing
Insights
Using
Contextual
Inquiry
2. Agenda
1. EBSCO’s
User
Research
Team
2. The
Contextual
Inquiry
method
3. Our
Medical
CI
Findings
4. TranslaRng
Findings
into
Product
3. Data
Analysis
Select
the
appropriate
method,
conduct
our
own
research.
Typically
qualita8ve.
What
ques8ons
have
been
asked
previously?
What
do
those
studies
show?
What
does
a
comprehensive
literature
search
reveal?
SecondaryResearch
PrimaryResearch
Review
usage
data
and
metrics.
Quan8ta8ve
methods.
4. Social Media Mining
Prototype Reviews
Focus Groups
Participatory Design
Metrics Analysis
Eye Tracking
Heuristic Evaluation
Video Diary Studies
Energy economics
A/B Testing
Secondary Research
Literature Reviews
Contextual Inquiry
Usability testing
Competitive Testing
Cognitive Walkthroughs
Amazon Mechanical Turk
Surveys
Card Sorting
Tree Navigation
Usertesting.com
5.
CI
is
ethnographic;
it
is
the
research
method
that
gets
us
closest
to
the
user.
Real
user,
live
workflow
Users
in
simulated
workflow
Data
metrics,
surveys
Secondary
research/
anecdotes
Contextual
Inquiry
6. Observing
users
in
real
context,
including
the
structure
of
their
work
pracRce
ParCcipant-‐driven
sessions
Understanding
how
social
context
influences
the
experience.
Focus
on
what
users
do,
not
what
they
say
they
would
do.
A
structured
interview
StaRsRcally
significant
sample
size
Time
efficient
Easy
recruiRng
What
CI
Is
What
CI
is
not
Contextual
Inquiry
8. Planning:
The
Team
• Secure
iniCal
support
for
the
research
• Team
=
UX
&
researchers
+
select
others
(ideal
team
size:
6-‐7
members)
• Time
is
a
requirement
–
CI
team
members
are
expected
to
ac8vely
parRcipate.
9. Planning:
Prepping
• Resist
the
urge
to
write
interview
quesRons/a
tesRng
script
–
instead,
idenCfy
a
list
of
themes
and
topics
you
want
to
cover.
• Create
(lean)
personas*
to
help
with
recruiRng.
• Train
team
on
the
CI
process:
provide
readings,
YouTube
videos.
*
A
good
lean
persona
resource
–
Jason
Crane
hGp://snapperwolf.com/
2012/03/03/how-‐to-‐create-‐a-‐lean-‐persona.html
10. Planning:
Recrui8ng
• Recruit
a
small
sample
based
on
skill
sets/
persona
breakdowns
and
prepare
yourself
for
the
inevitable
quesRon.
• Recruit
through
people
you
know
–
you
need
to
find
talkaRve,
thoughhul
parRcipants
who
respond
to
emails.
• Recruit
iteraCvely
–
determine
which
personas
are
the
most
influenRal
as
you
go
• Provide
a
good
incenCve
to
guarantee
Rme
and
aenRon
($25+
per
hour,
Amazon
gik
cards
if
cash
is
hard).
“How do you know
that your sample is
representative?”
11. Planning:
Scheduling
• Schedule
parRcipants
for
a
1
to
2-‐hour
block
–
maximum
of
1
parRcipant
per
day.
Build
in
Rme
for
travel,
parking,
food,
brief
discussion
akerwards.
• Meet
in
an
environment
where
the
parRcipants
do
what
you
want
to
talk
about.
Students?
Library,
meeRng
space,
common
room.
Physicians?
Hospital,
office,
etc.
12. Planning:
Session
Logis8cs
• Ask
parRcipants
to
bring
any
devices
they
use
regularly
for
the
tasks
that
are
the
subject
of
the
study.
Ex:
Students – what do you
use for conducting research? Please plan to bring
those devices with you to our session.
• Make
sure
there’s
wifi.
• Bring
a
notebook,
several
pens,
your
cell
phone
and
your
phone
charger.
• Download
a
recording
app,
then
make
sure
there’s
room
on
your
phone
to
store
recordings.
13. •
Start
with
a
single
request:
“Can
you
show
me
the
last
search
you
did
for
x?”
•
Follow
the
parRcipant’s
lead,
but
make
notes
about
things
you
want
to
circle
back
and
probe
on.
•
Another
key
quesRon:
“How
did
you
learn
about
that?”
• Do
occasional
Rme
checks
and
note
those
in
the
margins
ConducRng
the
CI
Sessions
14. Debriefing:
How
It
Works
• Researchers
walk
through
the
enCre
session,
note
by
note
• Team
asks
specific
quesRons,
requests
details
and
clarificaRon;
discussion
ensues.
• Note-‐taker
captures
what
team
indicates
is
relevant;
team
helps
to
formulate
the
“wall-‐worthy”
note
–
Rp:
focus
on
intent
15. Affinity
Mapping:
How
It
Works
• CreaRng
affiniRes
to
organize/categorize
the
data
from
debriefs
• Print
out
every
note
• Decide
on
an
iniCal
set
of
themes
(these
will
evolve)
• Have
the
team
put
all
the
sRcky
notes
on
the
wall
grouped
by
theme,
then
organize
the
notes
into
smaller,
more
specific
groups
and
hierarchies
• Invite
stakeholders
and
others
outside
the
immediate
team
to
socialize
your
findings
*Based
on
a
6
Sigma
pracRce:
hp://www.discover6sigma.org/post/2009/02/affinity-‐diagram/
16. Visioning:
What
It
Is
• Moving
from
data
collecRon/
organizaRon
to
acConable
ideas;
opportunity
for
others
to
experience
user
pain
points.
• Let
aendees
“walk
the
walls”
of
the
affinity
hierarchies
with
post-‐it
notes
–
instrucRon:
“Write
down
your
ideas
for
easing
the
pain
points.”
• SoluRon
ideas
become
workflow
diagrams
that
represent
ideal
user
scenarios.
28. Rolling
up
your
findings
Agreeing
on
the
problems
you
need
to
solve
with
sponsors
DocumenRng
your
product
themes
and
features
PrioriCzing
your
themes
and
features
with
sponsors
TransiRoning
from
visioning
to
themes
29. Search
Access
Content
Mobile
Product
Awareness
Interoperability
30. Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
31.
DocumenCng
features
and
use
cases
CollaboraCng
with
your
architects
and
technical
leads
Sharing
the
CI
findings
and
session
arRfacts
Socializing
features
to
other
product
stakeholders
Synergizing
across
other
product
owners
Alignment:
Ini8a8ves,
Features
Image
By
People_icon.svg:
User:LiWarn
Symbol_support_vote.svg:
User:Zscout370
Deriva8ve
work:
Drilnoth
(talk)
SVG
version:
Lukeas
(People_icon.svg
Symbol_support_vote.svg)
[Public
domain],
via
Wikimedia
Commons
32. Roadmap
Product
Owner
from
Group
1
Roadmap
Product
Owner
from
Group
5
Roadmap
Product
Owner
from
Group
2
Roadmap
Product
Owner
from
Group
3
Roadmap
Product
Owner
from
Group
4
Theme
A
Theme
B
Theme
C
Theme
D
Theme
F
Theme
G
Share
the
wealth
of
knowledge
from
CI,
get
buy-‐in,
idenRfy
co-‐ownership
Avoid
living
in
your
own
product
or
market
vacuum!
33. Feature Board
Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
Feature
A1
Feature
B1
Feature
C1
Feature
D1
Feature
E1
Feature
F1
Feature
A2
Feature
C2
Feature
D2
Feature
F2
Feature
A3
Feature
B2
Feature
D3
Feature
F3
Feature
A4
Feature
B3
Feature
D4
Feature
E2
Feature
A5
Feature
B4
Feature
C3
Feature
E3
Feature
A6
Feature
A1
Feature
D5
Feature
E4
Feature
F4
Decreasing
Priority
Version
1
“Must
Have”
Feature
Boundary
Blanks
mean
no
feature
for
this
theme
has
this
level
of
priority
Visualiza8on
courtesy
of
David
Brickner,
EBSCO
Informa8on
Services
34. Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
Feature
A1
Feature
B1
Feature
C1
Feature
D1
Feature
E1
Feature
F1
Feature
A2
Feature
C2
Feature
D2
Feature
F2
Feature
A3
Feature
B2
Feature
D3
Feature
F3
Feature
A4
Feature
B3
Feature
D4
Feature
E2
Feature
A5
Feature
B4
Feature
C3
Feature
E3
Feature
A6
Feature
A1
Feature
D5
Feature
E4
Feature
F4
Decreasing
Priority
Version
1
“Must
Have”
Feature
Boundary
Example,
these
Pink
Rckets
are
in
Requirements
Feature Board
Visualiza8on
courtesy
of
David
Brickner,
EBSCO
Informa8on
Services
Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
35. Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
Feature
A1
Feature
B1
Feature
C1
Feature
D1
Feature
E1
Feature
F1
Feature
A2
Feature
C2
Feature
D2
Feature
F2
Feature
A3
Feature
B2
Feature
D3
Feature
F3
Feature
A4
Feature
B3
Feature
D4
Feature
E2
Feature
A5
Feature
B4
Feature
C3
Feature
E3
Feature
A6
Feature
A1
Feature
D5
Feature
E4
Feature
F4
Decreasing
Priority
Version
1
“Must
Have”
Feature
Boundary
Ticket
color
is
updated
to
indicate
status
on
the
“In
Progress”
board
Feature Board
Visualiza8on
courtesy
of
David
Brickner,
EBSCO
Informa8on
Services
Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
36. Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
Feature
A1
Feature
B1
Feature
C1
Feature
D1
Feature
E1
Feature
F1
Feature
A2
Feature
C2
Feature
D2
Feature
F2
Feature
A3
Feature
B2
Feature
D3
Feature
F3
Feature
A4
Feature
B3
Feature
D4
Feature
E2
Feature
A5
Feature
B4
Feature
C3
Feature
E3
Feature
A6
Feature
A1
Feature
D5
Feature
E4
Feature
F4
Decreasing
Priority
Version
1
“Must
Have”
Feature
Boundary
MulRple
state
changes
due
to
good
progress
from
the
teams
Feature Board
Theme
A
Theme
B
Theme
C
Theme
D
Theme
E
Theme
F
37. SomeRmes
a
great
product
can
be
defined
by
what
it
doesn’t
have,
versus
having
too
much
We
are
starRng
simple,
and
layering
in
only
the
components
that
we
saw
user’s
use
or
express
a
desire
for
DeconstrucRng
product,
enabling
usability
The image part with relationship ID rId3 was not found in the file.
Simplifying
the
Bull:
How
Picasso
Helps
to
Teach
Apple’s
Style
Inside
Apple’s
Internal
Training
Program
By
BRIAN
X.
CHENAUG.
10,
2014
38. "Osmar
Schindler
David
und
Goliath".
Licensed
under
Public
domain
via
Wikimedia
Commons
-‐
hGp://commons.wikimedia.org/wiki/File:Osmar_Schindler_David_und_Goliath.jpg#mediaviewer/
File:Osmar_Schindler_David_und_Goliath.jpg
The image part with relationship ID rId3 was not found in the file.
Know
your
opponent,
Make
a
Plan
CI
findings
arm
you
with
knowledge
Acknowledge
your
current
weaknesses
Learn
from
mistakes
IdenCfy
opportuniRes
Inform
your
plan
Align
your
team
Focus
on
winning