Presented by Deirdre Costello at the "We Are All UX Librarians: Creating Change from the Trenches" RUSA Deep Dive Workshop at ALA Midwinter 2016.

1. Flash Ethnograph(Ish)
Deirdre Costello
Sr. UX Researcher @ EBSCO
@deirdre_lyon
dcostello@ebsco.com

2. What
Qualitative
Research Can
Do
● Confirm &
disprove
assumptions
● Insight into other
behaviors
● Empathy

3. COGNITIVE
MAPPING

4. Prompt: Have 6 minutes? Draw me a
map of the library.
Supplies
● 3 colored pens - switch colors
every 2 minutes
● Paper
Sample
● 5 is fine
● If you have time, repeat until you
start to hear patterns
Questions it can answer:
● What’s bringing users in?
● How are they interacting
with resources?
● What aren’t they using - and
why?

5. TOUCHSTONE TOURS

6. Prompt: Have a few minutes? Show me
your favorite spot in the library.
Supplies
● Notebook (for you)
● Phone or camera for pictures
Sample
● 5 is fine
● If you have time, repeat until you
start to hear patterns
Questions it can answer:
● What’s working?
● What aren’t they using - and
why?
● What are users proud of?

7. PHOTO
DIARIES

8. Prompt: What did you bring to the
library today? Take a picture!
Supplies
● Notebook (for you)
● Phone or camera for pictures
Sample
● 5 is fine
● If you have time, repeat until you
start to hear patterns
Questions it can answer:
● What’s bringing users in?
● How does the library fit into
daily life?
● How do users find out about
library resources?

9. LOVE
LETTER
"Geek Valentine: You R2 Cool!" by Betsy Weber is licensed under CC BY/

10. PROMPT
● Think of an aspect of the library
that you love - or are having
second thoughts about.
● Imagine it’s a person.
● Spend 10 minutes writing a love
letter - or breakup letter! - to that
person.
● Send us a video of you reading it!

11. The #trenchUX version
1.Think of an experience you’
ve had at a conference. ANY
conference.

12. The #trenchUX version
2. Imagine it’s a person.

13. The #trenchUX version
3. Spend 2 minutes composing
a love - or breakup! - tweet (140
characters).

14. The #trenchUX version
4. Read it out loud or tweet it!
(@deirdre_lyon, #trenchUX)

15. The #trenchUX version
What do you think you could
learn from a method like this?

16. Who thinks they
could do
qualitative
research?

17. "Bambi vs. Godzilla (211/365)" by JD Hancock is licensed under CC BY
BE NOT
AFRAID