Presented by Deirdre Costello at the 2015 UXLib conference. A pecha-kucha style presentation (20 slides, 20 seconds each) for UXLib 2015 (http://www.uxlib.org/).

1. Are The New Black
SEARCH RESULTS
UXLib 2015
Deirdre Costello
Sr. UX Researcher
EBSCO Information Services
@deirdre_lyon
dcostello@ebsco.com

2. The Projects
Secondary Research
Literature review
of elementary,
middle and high
school search
habits
Video Diary Study
High school students self-
reporting their research
habits and preferences
Contextual Inquiry
One-on-one sessions
with high school,
college and graduate
students discussing
their research habits

5.  
“gold standard”

6. When searching?
What influences students’
BEHAVIOURS

7. Competing
priorities

8. “eye byte
culture”- Dr. Maryanne Wolf, Tufts University

9. “skimming and
scanning”

10. With Google?
How are students
INTERACTING

11. Top,
relevant
results first.
I trust it

12. Snippets make it
clear why users see
specific results.
I get it
Top,
relevant
results first.
I trust it

13. Snippets make it
clear why users see
specific results.
I get it
Top,
relevant
results first.
I trust it
URL is a proxy for
credibility.
I’m the judge

14. Scanning for Search Terms

15. … And Learning

16. Search results?
So what does this mean for
THE LIBRARY’S

17. Search terms in the title

18. Secondary “buzzwords” form a “constellation”

19. Snippets are a struggle to interpret

20. Source info doesn’t provide clues

21. Takeaways
Google is hugely influential.
The way students read online is
changing.
Search results have evolved from a
portal to a destination.
Students are “porting” habits
they form on the open web …
… But they don’t have all the clues
they need to make decisions.

22. Thank you!
@deirdre_lyon
dcostello@ebsco.com