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Securing people and things a monetization opportunity
The document discusses the monetization and security opportunities associated with the growing number of connected devices, expected to reach 50 billion. It highlights Allot's capabilities in analytics and security as a service, demonstrating its role in managing network traffic, preventing fraud, and enhancing customer engagement through detailed insights and reporting. The text also emphasizes the importance of understanding IoT device identities and behaviors to optimize costs and maximize profits.
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Securing people and things a monetization opportunity
- 1. Securing People andThings a Monetization Opportunity September 2016 Moshe Elias Dir. Product Marketing
- 2. 2 2000 2003 20082010 2015 2020 Est. 18 Billion Connected Devices vs. Est 7.35 Billon People World Population 3G Mobile Broadband 4G LTE Faster/Better 5G Est 50 Billion connected devices More connected devices than connected people
- 3. Allot at aGlance Regional Headquarters Sales & Support Offices R&D Centers Public company (NASDAQ, TASE: ALLT) $100.3M revenues in 2015 75% gross margin (profitable) $116M in cash 20Y deployment experience 100+ countries 1000+ CSP customers 24x7 follow-the-sun support Powering 5 of top 10 mobile CSPs Serving 1B subscribers worldwide #1 provider of SECaaS in Europe Protecting >15M Endpoints 3
- 4. Allot Monetization &Security Framework 4
- 5. Different IoT typesWith different Needs 5 Smart Building Tracking and Logistics Fleet management Agriculture Metering Health Care Industry Smart Grid Transportation Safety High Scale Solutions Critical Solutions Low cost, Low Power, Low Bandwidth, Extreme availability and reliability
- 6. Connected Car hasall types Collision avoidance Low Latency Extreme Reliability Remote Assistance Sporadic Use Real Time Car Monitoring & Diagnostics Engine and Telemetry Low B/W High Reliability Infotainment High B/W 6
- 7. New Charging Models 7 SubSystem Need Charging Model Network Capability Remote Assistance Low usage High Availability Real Time QoS based charging Enforce and measure class of service Collision Avoidance Extreme Availability Low Latency SLA based charging Enforce and measure SLA Navigation and Infotainment High BW Application based charging Application aware Car Monitoring and Diagnostics Low BW Bulk charging / transaction based Device aware ?
- 8. Analytics is crucialfor IoT 9 Telecoms.com Intelligence – IoT Outlook 2016 5% 51% 44% How important do you think it is to understand the specific identity, activity and requirements of each IoT device connecting to the mobile network? Not important: we don’t need to know what the traffic is, we just provide connectivity Quite important: some device insight will help us better optimize costs and network resources Very important: to harnes the full potential of IoT and maximise profits, I need to monetise information and offer it to my enterprise customers Analytics as a Service Behavioral analysis and Anomaly detect and alert Security Analytics QOS & SLA reports Asset HeartBeat and Health reporting Other Alerting services
- 9. Mobile IoT History Repeatsitself 10 Security as an add on Security as a Service Security by Design Security as a Service Security by Design Design for features and functionality first Not an option
- 10. IP Core Network Protectingthe Service • White list – IP, Port & protocol compliance • DDOS detection and blocking • Infected/Malfunction device quarantine Monetizing Security Opportunities Allot Service Gateway Protecting the Endpoint • White list – IP, Port & protocol compliance • Authentication enforcement • Secure Web Gateway IoT Analytics • Identify device type • Behavioral analysis • Anomaly detection • Capacity Planning Allot ClearSee Analytics IoT Management Cloud RAN 11
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- 12. Managing and MonitoringIoT Customers 13 CHALLENGE Build a single portal for managing and controlling the entire lifecycle of the industrial IoT customers running on the same 3G mobile consumers network. SOLUTION “By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.” BENEFITS • Stop revenue leakage • Visibility to IoT device usageMOBILE OPERATOR Asia Allot Analytics delivered IoT device usage statistics and alerted upon abnormal behavior all of which were fully integrated to the IoT portal and terminal display. Allot Service Gateway, allowed validating device traffic and access and preventing potential device misuse.
- 13. Maximize Revenue withFraud Prevention, Analytics 14 CHALLENGE Decline in fixed-line business due to growing competition and churn as well as revenue leakage in mobile business due to fraud. Allot Smart Data Source provides granular visibility of usage per subscriber, enabling targeted engagement and pinpointing the causes of revenue leakage. Allot policy control is used to eliminate charging fraud. SOLUTION “By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.” BENEFITS • Stop revenue leakage • Accurate visibility of customer usage • Effective engagement More than 10% of the revenues were saved by fraud prevention on the mobile business CABLE & MOBILE OPERATOR Caribbean
- 14. Security as aRevenue Generating Service 15 CHALLENGE Provide a simple, accessible and effective security services for consumers and small businesses regardless of their device. “By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.” Name of person Title of person “By keeping DDoS traffic off the network and managing CMTS congestion precisely where it occurs, we have been able to delay infrastructure expansion by 2 years and to save millions.” BENEFITS • Service differentiation • Customer brand • Customer satisfaction from useful services • New revenue streams from SECaaS “Privacy and security can pose risks to our customers and our business, but we also see potential to differentiate our brand not just by managing these risks but by offering products and services designed to support customers in improving their privacy and security.” Vodafone Sustainability Report (2014) Allot WebSafe Family as a fully integrated service in the Allot Service Gateway to deliver Security as a Service to Consumers, SMBs & Enterprises. SOLUTIONVODAFONE Germany MOBILE SP
- 15. THANK Find out howAllot can help YOUR business to become a leading Digital Lifestyle Provider Email info@allot.com www.allot.com 16