In this webinar, you will:
- Understand the rising complexities across the landscape
- Learn how to meet expectations of customers to deliver more value
- Find out what ingredients are needed to bake the perfect result
Making Sense of the Evolving ABM Solutions LandscapeDemandbase
In this webinar, Forrester expert and guest speaker Steve Casey will share insights from his recent report on the ABM solution marketplace, data on the adoption of ABM as a practice and the results early adopters have realized, and analysis of the major trends having an impact on the future of ABM.
Whether your target account list is 500 or 5,000, measurement is key. While ACV is a primary benefit of ABM, it can take upwards of a year to prove your strategy. So what are the leading indicators of success? How do you know your ABM strategy is heading in the right direction? Join Demandbase as we walk through the steps to ensure you are set up to succeed. (We'll let you in on a secret: it starts with measurement!)
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
Conquer Your Data And Drive Growth Through The RoofDemandbase
Demandbase’s Tara Quehl, Product Marketing Director, Financial Services, and Stephenie Springer, Director of Product & User Experience, dive into how to optimize data to increase revenue at your organization.
Demandbase + Gartner: Sales and Marketing Blueprint to Accelerated RevenueDemandbase
Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Join Jeffrey L. Cohen, Gartner Senior Principal Analyst, to see his new framework for sales and marketing alignment.
Top indicators shaping your permission based marketing databasesSMARTe Inc.
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Watch on-demand now and get the actionable insights you need to win your high valued accounts.
https://www.demandbase.com/webinar/abm-master-class-targeting/
How do you capture a moving target? Timing.
In today’s shifting B2B landscape of digital advertising, timing is everything. Marketers have to have precision and focus in order to target their key accounts with the messages that resonate and close business.
Understanding the digital body language — the up, down, and often lateral purchasing paths — of prospects can be hard to gauge, especially as the needs of our target accounts get more complex and buying committees expand.
Watch now so that you can:
Understand digital body language and why your company needs an adaptive targeting strategy
Target accounts based on revenue potential and intent data
Leverage measurement and analytics to trace campaign spend to ROI
Making Sense of the Evolving ABM Solutions LandscapeDemandbase
In this webinar, Forrester expert and guest speaker Steve Casey will share insights from his recent report on the ABM solution marketplace, data on the adoption of ABM as a practice and the results early adopters have realized, and analysis of the major trends having an impact on the future of ABM.
Whether your target account list is 500 or 5,000, measurement is key. While ACV is a primary benefit of ABM, it can take upwards of a year to prove your strategy. So what are the leading indicators of success? How do you know your ABM strategy is heading in the right direction? Join Demandbase as we walk through the steps to ensure you are set up to succeed. (We'll let you in on a secret: it starts with measurement!)
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
Conquer Your Data And Drive Growth Through The RoofDemandbase
Demandbase’s Tara Quehl, Product Marketing Director, Financial Services, and Stephenie Springer, Director of Product & User Experience, dive into how to optimize data to increase revenue at your organization.
Demandbase + Gartner: Sales and Marketing Blueprint to Accelerated RevenueDemandbase
Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Join Jeffrey L. Cohen, Gartner Senior Principal Analyst, to see his new framework for sales and marketing alignment.
Top indicators shaping your permission based marketing databasesSMARTe Inc.
If you are interested in boosting your Sales & Marketing Data and Intelligence, we at SMARTe Inc. ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Watch on-demand now and get the actionable insights you need to win your high valued accounts.
https://www.demandbase.com/webinar/abm-master-class-targeting/
How do you capture a moving target? Timing.
In today’s shifting B2B landscape of digital advertising, timing is everything. Marketers have to have precision and focus in order to target their key accounts with the messages that resonate and close business.
Understanding the digital body language — the up, down, and often lateral purchasing paths — of prospects can be hard to gauge, especially as the needs of our target accounts get more complex and buying committees expand.
Watch now so that you can:
Understand digital body language and why your company needs an adaptive targeting strategy
Target accounts based on revenue potential and intent data
Leverage measurement and analytics to trace campaign spend to ROI
Account-Based Execution: Your Formula to Improved PipelineDemandbase
This document discusses account-based execution strategies for improving sales pipelines. It outlines how current account-based approaches fall short by being too narrowly focused on outbound tactics, not planning for when buyers act first, having one-way conversations, and starting engagement too early or late. The document then discusses leveraging intent signals, personalizing engagement at different stages, using automation to engage prospects based on their interests and activity, and compressing sales cycles by engaging prospects in real-time across channels. It provides an example of how Zenefits converted high lead volumes into pipeline and revenue using Drift's platform to engage leads in real-time.
How to Personalize and Accelerate the Customer Journey Through Targeted 1:1 E...Demandbase
While focus has moved towards demand units and buying groups, there is still a necessity to have 1:1 engagement and relationships with potential customers. Findings from last year’s B2B Buyers Survey shows that more than half (52%) of businesses saw an increase in the number of team members involved in the purchase process, and preliminary results from this year’s survey show that will continue to grow.
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Forrester account-based advertising with demandbaseDemandbase
1) The document provides best practices for account-based advertising, including focusing ads on the ideal customer profile using technology to identify and advertise to them appropriately, prioritizing ad dollars to the buying committee based on intent, and focusing on metrics like lift and engagement to see if more target accounts are visiting the site.
2) It emphasizes the importance of customizing creative and messages to different stages of the buyer journey, ensuring budgets are allocated based on account prioritization and strategy, and placing ads in a premium brand-safe business-to-business environment.
3) A case study example highlights how Coupa was able to create opportunities at 29% of targeted accounts using Demandbase to integrate engagement and intent data
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...Demandbase
The document provides an overview of account-based experience (ABX) and a roadmap for success. It discusses building an account data foundation, finding the right accounts to target using different ABX styles, engaging accounts across channels aligned to their journey, closing deals through sales and marketing alignment, and measuring account progress. It emphasizes starting with pilots, evolving metrics to be account-based, and comparing program ROI as companies mature in their ABX approach.
Would you try to paint a masterpiece with a roller brush? We should think not. Creating a masterpiece requires focus and precision.
Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.
Account-Based Marketing: How to Operationalize ABM and Win as One Revenue TeamPeter Herbert
When Account-Based Marketing programs falter, it’s usually for two reasons: 1). Operationalizing ABM through new systems, tech, processes, training, and metrics can be hard, 2). Alignment between sales, marketing, and the CEO can be elusive. In this session, two revenue teams will tell true tales of ABM transformation, results, and unity between sales and marketing that won over their CEOs and boards.
ABM and Marketo champions Kristen Wendel and Peter Herbert will be joined by their revenue partners from sales to share their “One Team” results and explain how to:
- Build the systems needed to create an account-based revenue machine
- Create one ABM scorecard for sales and marketing
- Identify and prioritize the accounts most likely to buy with Fit+Intent+Engagement
- Train your teams to execute ABM
- Clear the roadblocks that MUST be removed to succeed with One Team ABM
- Unify sales and marketing with ABM, and get your CEO on board too!
Learn why the industry’s only comprehensive ABM platform is the bedrock for any ABM strategy. Hear directly from our product team to find out what’s new with the ABM Platform and peek into the future direction. You’ll gain firsthand knowledge and best practices on how leading companies are leveraging the ABM Platform to execute successful ABM programs across the funnel.
ABM Master Class: Sales Secrets for Pipeline Hyper-GrowthDemandbase
Who says you can’t predict the future?
Join our ABM Master Class for Sales so that you can launch into the new year with your best foot forward by using a 360-degree predictive view of your target accounts.
During this webinar, Kevin Rooney, Sr. Director of Sales Development and Carmel Tavori, Sales Development Manager, will show you how to activate your sales org by harnessing the power of best-in-class sales strategies and follow up.
In this ABM Master Class you will learn how to:
- Find and prioritize your best-fit accounts that are in market now.
- Seamlessly orchestrate multi-touch, multi-channel Sales and Marketing plays.
- Engage target accounts with high-touch, high-value, personalized experiences at scale.
- Get 2X productivity from each rep and close larger deals, faster.
- Segment audiences to deliver the right message at the right time and turbo-charge your growth.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
The document provides information about an upcoming event called #SPS18 that focuses on scale and precision for account-based marketing strategies. It includes details about the event such as dates, location, speakers, and agenda. The agenda indicates there will be discussions on why metrics matter for ABM, traditional demand generation metrics, aligning metrics through an ABM lens, defining account-based metrics, and how ABM metrics impact decisions around scale and precision.
This document discusses account-based marketing (ABM) and provides guidance on determining if ABM is right for a company and how to prepare for an ABM strategy. It defines ABM as a strategic approach that coordinates personalized marketing and sales efforts at specific accounts. It recommends evaluating if a company sells to businesses, larger organizations, or requires multiple stakeholders in the decision process. The document also provides a checklist for preparing for ABM, including developing a scoring model, identifying target accounts, creating an account marketing strategy, and establishing a sales routing process. It emphasizes that successful ABM requires investment in account-specific content and campaigns.
Get Real: Evaluating Your ABM Tech Stack for Maximum ROIDemandbase
There are literally thousands of technologies at our disposal as marketers, but most were not built with B2B marketers in mind. By now you know that account-based marketing is key to your future success, but figuring out which martech is best to support your ABM strategy can seem daunting to say the least.
This document provides an overview of account-based marketing (ABM) strategies and best practices. It discusses why companies implement ABM, how to align ABM objectives, strategies, tactics and actions, and how to operationalize and measure an ABM strategy across the sales funnel. The document includes templates for developing ABM goals, strategies and tactics to address specific needs, and outlines how to define target audiences, share data with sales, report outcomes, and iterate ABM programs.
How to Avoid the Pitfalls of ABM, Rich Rodgers, Forrester B2B Summit 2021Demandbase
This document outlines tips for avoiding pitfalls when implementing account-based marketing (ABM). It discusses:
1) Getting key stakeholders to invest time by setting realistic expectations and educating teams on ABM.
2) Educating the entire team on what ABM is and how it differs from traditional marketing.
3) Increasing ABM adoption through small pilot campaigns that define success metrics and visualize results.
4) Mature ABM initiatives over time by starting with one-to-many campaigns and advancing to more personalized one-to-one engagement as accounts progress.
What’s better than a chance to compare notes on your B2B go-to-market strategy with your industry peers? Join us for an exclusive ABX virtual event where you’ll hear about the latest Account-Based Experience (ABX) tips and tricks from experts in Marketing Operations, Demand Generation, Digital Marketing and Sales.
We will cover how you can unify Sales & Marketing to move as one team, seamlessly sharing data, insights, and results. Whether you’re a Digital Marketer, in Demand Gen, Marketing Ops or Sales we will highlight how these specific roles can execute ABX to meet the broader goals of their organisations.
Orchestrating marketing and sales actions across the buyers journeyDemandbase
We've put together a step-by-step deck to walk you through how you can orchestrate relevant Marketing and Sales actions across the buyer’s journey. Click below to access the slides and a short video overview of what to expect!
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
ABM Outside the Box: How to Woo, Wow, and Win with Demand Innovation for Valu...Demandbase
Our consumers want to be engaged and delighted. Full stop.
Buyers are not paying any attention to brands that don’t offer high-value content + engagement experiences across marketing channels. The time for innovation is now!
During this webinar, we explore how savvy sales + marketing teams can leverage demand innovation for valued accounts [DIVA] to delight, engage, and convert with out-the-box direct mail experiences.
Align IT Strategy with Business StrategyMauly Chandra
Business Strategy & IT must go hand in hand. Aligning IT strategy with Business strategy enables leveraging IT for achieving strategic objectives like increase productivity, improve profitability, more"
https://www.forceintellect.com/2020/09/08/importance-aligning-it-strategy-business-strategy/
RevOps: Automating Revenue Operations to Drive Revenue GrowthJay C
What is RevOps? What's driving adoption? Why is it important? How can business leaders help their organizations "cross the chasm" and find new ways of growing revenue. Learn about RevOps and 2 customer case studies in Finance and Homebuilding industries.
Account-Based Execution: Your Formula to Improved PipelineDemandbase
This document discusses account-based execution strategies for improving sales pipelines. It outlines how current account-based approaches fall short by being too narrowly focused on outbound tactics, not planning for when buyers act first, having one-way conversations, and starting engagement too early or late. The document then discusses leveraging intent signals, personalizing engagement at different stages, using automation to engage prospects based on their interests and activity, and compressing sales cycles by engaging prospects in real-time across channels. It provides an example of how Zenefits converted high lead volumes into pipeline and revenue using Drift's platform to engage leads in real-time.
How to Personalize and Accelerate the Customer Journey Through Targeted 1:1 E...Demandbase
While focus has moved towards demand units and buying groups, there is still a necessity to have 1:1 engagement and relationships with potential customers. Findings from last year’s B2B Buyers Survey shows that more than half (52%) of businesses saw an increase in the number of team members involved in the purchase process, and preliminary results from this year’s survey show that will continue to grow.
How to Boost B2B Buyer Experiences with Artificial IntelligenceLeanne Moir
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
Join this session to better understand the use of AI in B2B marketing and see real-life examples of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Forrester account-based advertising with demandbaseDemandbase
1) The document provides best practices for account-based advertising, including focusing ads on the ideal customer profile using technology to identify and advertise to them appropriately, prioritizing ad dollars to the buying committee based on intent, and focusing on metrics like lift and engagement to see if more target accounts are visiting the site.
2) It emphasizes the importance of customizing creative and messages to different stages of the buyer journey, ensuring budgets are allocated based on account prioritization and strategy, and placing ads in a premium brand-safe business-to-business environment.
3) A case study example highlights how Coupa was able to create opportunities at 29% of targeted accounts using Demandbase to integrate engagement and intent data
ABM Master Class: Market Segmentation for B2B SuccessDemandbase
Learn how to segment your accounts for customized Marketing, Sales, and Advertising campaigns that drive revenue.
Watch the webinar on-demand
https://www.demandbase.com/webinar/abm-master-class-market-segmentation/
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...Demandbase
The document provides an overview of account-based experience (ABX) and a roadmap for success. It discusses building an account data foundation, finding the right accounts to target using different ABX styles, engaging accounts across channels aligned to their journey, closing deals through sales and marketing alignment, and measuring account progress. It emphasizes starting with pilots, evolving metrics to be account-based, and comparing program ROI as companies mature in their ABX approach.
Would you try to paint a masterpiece with a roller brush? We should think not. Creating a masterpiece requires focus and precision.
Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.
Account-Based Marketing: How to Operationalize ABM and Win as One Revenue TeamPeter Herbert
When Account-Based Marketing programs falter, it’s usually for two reasons: 1). Operationalizing ABM through new systems, tech, processes, training, and metrics can be hard, 2). Alignment between sales, marketing, and the CEO can be elusive. In this session, two revenue teams will tell true tales of ABM transformation, results, and unity between sales and marketing that won over their CEOs and boards.
ABM and Marketo champions Kristen Wendel and Peter Herbert will be joined by their revenue partners from sales to share their “One Team” results and explain how to:
- Build the systems needed to create an account-based revenue machine
- Create one ABM scorecard for sales and marketing
- Identify and prioritize the accounts most likely to buy with Fit+Intent+Engagement
- Train your teams to execute ABM
- Clear the roadblocks that MUST be removed to succeed with One Team ABM
- Unify sales and marketing with ABM, and get your CEO on board too!
Learn why the industry’s only comprehensive ABM platform is the bedrock for any ABM strategy. Hear directly from our product team to find out what’s new with the ABM Platform and peek into the future direction. You’ll gain firsthand knowledge and best practices on how leading companies are leveraging the ABM Platform to execute successful ABM programs across the funnel.
ABM Master Class: Sales Secrets for Pipeline Hyper-GrowthDemandbase
Who says you can’t predict the future?
Join our ABM Master Class for Sales so that you can launch into the new year with your best foot forward by using a 360-degree predictive view of your target accounts.
During this webinar, Kevin Rooney, Sr. Director of Sales Development and Carmel Tavori, Sales Development Manager, will show you how to activate your sales org by harnessing the power of best-in-class sales strategies and follow up.
In this ABM Master Class you will learn how to:
- Find and prioritize your best-fit accounts that are in market now.
- Seamlessly orchestrate multi-touch, multi-channel Sales and Marketing plays.
- Engage target accounts with high-touch, high-value, personalized experiences at scale.
- Get 2X productivity from each rep and close larger deals, faster.
- Segment audiences to deliver the right message at the right time and turbo-charge your growth.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
The document provides information about an upcoming event called #SPS18 that focuses on scale and precision for account-based marketing strategies. It includes details about the event such as dates, location, speakers, and agenda. The agenda indicates there will be discussions on why metrics matter for ABM, traditional demand generation metrics, aligning metrics through an ABM lens, defining account-based metrics, and how ABM metrics impact decisions around scale and precision.
This document discusses account-based marketing (ABM) and provides guidance on determining if ABM is right for a company and how to prepare for an ABM strategy. It defines ABM as a strategic approach that coordinates personalized marketing and sales efforts at specific accounts. It recommends evaluating if a company sells to businesses, larger organizations, or requires multiple stakeholders in the decision process. The document also provides a checklist for preparing for ABM, including developing a scoring model, identifying target accounts, creating an account marketing strategy, and establishing a sales routing process. It emphasizes that successful ABM requires investment in account-specific content and campaigns.
Get Real: Evaluating Your ABM Tech Stack for Maximum ROIDemandbase
There are literally thousands of technologies at our disposal as marketers, but most were not built with B2B marketers in mind. By now you know that account-based marketing is key to your future success, but figuring out which martech is best to support your ABM strategy can seem daunting to say the least.
This document provides an overview of account-based marketing (ABM) strategies and best practices. It discusses why companies implement ABM, how to align ABM objectives, strategies, tactics and actions, and how to operationalize and measure an ABM strategy across the sales funnel. The document includes templates for developing ABM goals, strategies and tactics to address specific needs, and outlines how to define target audiences, share data with sales, report outcomes, and iterate ABM programs.
How to Avoid the Pitfalls of ABM, Rich Rodgers, Forrester B2B Summit 2021Demandbase
This document outlines tips for avoiding pitfalls when implementing account-based marketing (ABM). It discusses:
1) Getting key stakeholders to invest time by setting realistic expectations and educating teams on ABM.
2) Educating the entire team on what ABM is and how it differs from traditional marketing.
3) Increasing ABM adoption through small pilot campaigns that define success metrics and visualize results.
4) Mature ABM initiatives over time by starting with one-to-many campaigns and advancing to more personalized one-to-one engagement as accounts progress.
What’s better than a chance to compare notes on your B2B go-to-market strategy with your industry peers? Join us for an exclusive ABX virtual event where you’ll hear about the latest Account-Based Experience (ABX) tips and tricks from experts in Marketing Operations, Demand Generation, Digital Marketing and Sales.
We will cover how you can unify Sales & Marketing to move as one team, seamlessly sharing data, insights, and results. Whether you’re a Digital Marketer, in Demand Gen, Marketing Ops or Sales we will highlight how these specific roles can execute ABX to meet the broader goals of their organisations.
Orchestrating marketing and sales actions across the buyers journeyDemandbase
We've put together a step-by-step deck to walk you through how you can orchestrate relevant Marketing and Sales actions across the buyer’s journey. Click below to access the slides and a short video overview of what to expect!
Demandbase + InsideView + DemandMatrix: Together, The Most Complete B2B Go-to...Demandbase
The best just got better! Demandbase has signed definitive agreements to acquire InsideView and DemandMatrix and created the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud for one unified place for your entire Go-to-Market organization to work in concert.
Demandbase One provides the most valuable data available for a comprehensive understanding of accounts, the decisioning to engage the right accounts and people with the right message at the right time, and the delivery capabilities to take action across multiple channels.
Join Gabe Rogol, CEO Demandbase, Umberto Milletti, CEO InsideView, and Meetul Shah, CEO DemandMatrix, on May 6th as they present:
How B2B go-to-market is evolving and the need for new solutions
The one-stop shop for all aspects of B2B data
Our deeper focus on sales intelligence
The most complete B2B Go-To-Market Suite
ABM Outside the Box: How to Woo, Wow, and Win with Demand Innovation for Valu...Demandbase
Our consumers want to be engaged and delighted. Full stop.
Buyers are not paying any attention to brands that don’t offer high-value content + engagement experiences across marketing channels. The time for innovation is now!
During this webinar, we explore how savvy sales + marketing teams can leverage demand innovation for valued accounts [DIVA] to delight, engage, and convert with out-the-box direct mail experiences.
Align IT Strategy with Business StrategyMauly Chandra
Business Strategy & IT must go hand in hand. Aligning IT strategy with Business strategy enables leveraging IT for achieving strategic objectives like increase productivity, improve profitability, more"
https://www.forceintellect.com/2020/09/08/importance-aligning-it-strategy-business-strategy/
RevOps: Automating Revenue Operations to Drive Revenue GrowthJay C
What is RevOps? What's driving adoption? Why is it important? How can business leaders help their organizations "cross the chasm" and find new ways of growing revenue. Learn about RevOps and 2 customer case studies in Finance and Homebuilding industries.
Occam - Building Your Own Data-driven Marketing StrategyRoger Stevens
This document outlines a five-stage strategy for building a data-driven marketing strategy. The stages are: 1) Make data a habit by defining key performance indicators; 2) Analyze your data landscape by auditing what data you have; 3) Fill data gaps by gathering needed data while respecting customer privacy; 4) Commit to data quality by investing in people, processes and technology; 5) Leverage technology to turn raw data into insights. Implementing this strategy in a careful, step-by-step manner can help marketers avoid common pitfalls and ensure their data delivers actionable insights to inform decisions.
This document outlines a five-stage process for building a data-driven marketing strategy. The stages are: 1) Make data a habit by defining key performance indicators; 2) Audit your current data landscape to understand what data you have; 3) Identify gaps in your data and strategies to fill them; 4) Commit to improving data quality; and 5) Leverage technology to turn raw data into insights. Following these stages will help organizations avoid common pitfalls and create an effective data-driven marketing strategy.
The document discusses the Workday Enterprise Finance solution and its Intelligent Data Foundation. It notes that the solution provides a unified data core and accounting center to blend operational, workforce, and financial data into an enterprise data hub for finance. This allows organizations to seamlessly create accounting from operational data while maintaining connections to source transactions. It also enables organizations to connect and secure all critical business data in a single source of truth. The data foundation ingests and enriches data to create trusted insights and operational recommendations. Workday provides a data hub that can consolidate data from various sources like ERP systems, CRM tools, and more.
The CFO Guide to Data with Deloitte & WorkdayWorkday, Inc.
A recent explosion of data and rapidly evolving tools and techniques for managing it have made it difficult to turn data into value.
View this deck to hear how Deloitte and Workday are helping organizations get a handle on their data, deploying automated, analytics-based planning models, streamlining finance operations, and becoming truly decision ready.
Power of KPIs in Government and Businesses (KPI Organization) (z-lib.org).pdfwajdiazouzi1
This document provides an overview of KPI Organization, an analytics consulting firm. It discusses KPI's vision, mission, services portfolio, case studies, execution methodology, sample blueprints, engagement model, core team, and contact information. The document contains an agenda that outlines these sections. It also includes facts about KPI such as its year of incorporation, headquarters location, customer and team size, and financial information. Sections provide details on KPI's services such as data preparation, transformation, and analytics. Case studies describe projects for manufacturing, financial, retail, and consumer goods clients. The execution methodology sections explain KPI's process for visual analytics and advanced analytics projects.
The data management procedure employed by your firm is capable of building your brand or breaking it all over. So, be wise in choosing the right strategy.
Using Analytics for Market Analysis and Improved Procurementaccenture
There are many factors that dictate the cost of goods - from competition to market trends to margin. It's important to develop the analytical skills of your team members to better equip them with the business intelligence to play a more profound role on the procurement team.
Learn how to gather and interpret important market data and procurement analytics and put it to work for your organization. Here are six important data points to consider when looking to improve your sourcing and procurement training.
Are you working on your territory assignments and realizing you don’t have the right data? Has EOY budget planning been a nightmare? Are you worried about your marketing programs not reaching the right people?
If you answered yes to any of the above, then watch this webinar, Confessions of a Professional Data User: Starting 2022 on the Right Foot where Demandbase’s Adam Perry and Asher Mathew will share their insights on setting up your data for success in 2022.
In this webinar you’ll learn how to:
Bring together the five critical components of data for success: firmographics, technographics, intent, account identification, and contacts.
Identify, understand, and engage the right buyers at the right companies
And because we never want you to walk away from a webinar empty handed – we’ll share actual steps to build your bench for your data projects in 2022.
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
Gain an understanding of how to take advantage of the existing data you already have
Comprehend the location of where internal data already lies within your company
Improve your knowledge on how data can help build your brand
Data set Improve your business with your own business dataData-Set
The objective of this module is to gain an overview of how to use the data you already have available in order to improve your business.
Upon completion of this module you will:
-Gain an understanding of how to take advantage of the existing data you already have
-Comprehend the location of where internal data already lies within your company
-Improve your knowledge on how data can help build your brand
Business intelligence (BI) provides employees with information to make better business decisions. By giving employees access to strategic information from across the organization through a single access point, they can improve the quality of their decisions. This leads to lower costs through improved operational efficiency, reduced inventory costs, and leveraging existing IT investments. Revenue can also be increased by negotiating better contracts and identifying the most profitable customers and products. Overall, BI empowers employees and creates an agile organization that can more effectively meet business objectives.
Data Strategy - Executive MBA Class, IE Business SchoolGam Dias
For today's enterprise Data is now very much a corporate asset, vital to delivering products and services efficiently and cost effectively. There are few organizations that can survive without harnessing data in some way.
Viewed as a strategic asset, data can be a source of new internal efficiencies, improved competitive advantage or a source of entirely new products that can be targeted at your existing or new customers.
This slide deck contains the highlights of a one day course on Data Strategy taught as part of the Executive MBA Program at IE Business School in Madrid.
The 10 Most Promising Google Solution Providers.pdfMerry D'souza
This edition features a handful of Google Solution Providers several sectors that are at the forefront of leading us into a digital future
Read More: https://www.insightssuccess.com/the-10-most-promising-google-solution-providers-of-2022-july2022/
Ways to Make Business Intelligence Work for Your Small BusinessSpiceworks
The document discusses how small businesses can leverage business intelligence tools to help make smarter decisions using their data. It defines business intelligence as tools that transform data into information to answer business questions. It provides examples of different types of business intelligence needs across industries and departments. It also discusses how reporting and dashboarding tools can help small businesses understand performance, reduce IT workload, and improve return on investment.
In all areas of enterprise, teams and departments are looking for actionable data. There are endless benefits to managing Big Data instead of either ignoring it or allowing it to outpace your organization. Many organizations either discard or ignore terabytes of data about customers, operations, and revenue opportunities.
4 ways data analytics can kick your annual B2B marketing planning into shapeThe Marketing Practice
This document outlines 4 ways that data analytics can help improve annual planning for 2021. It discusses: 1) Analyzing existing customer data to improve segmentation and targeting to increase retention; 2) Using propensity modeling and advanced segmentation to better target accounts; 3) Interrogating CRM data to prove the true value of past marketing efforts to secure more budget; and 4) Building a customized target account universe with firmographic and intent data to expand pipeline opportunities. Implementing these analytics-driven approaches can make planning more focused and cost-effective.
Business intelligence competency centre strategy and road mapOmar Khan
The document outlines a strategy and roadmap for a Business Intelligence Competency Centre (BICC). It discusses how data is fueling new functions in media agencies and the need for data management services. It proposes that a BICC can provide centralized knowledge, best practices, and cost savings to support broader BI initiatives. Key components of an effective BICC include an organizational structure with roles like a director, business analysts, and technical consultants. The ultimate goals of the BICC are to help the organization meet BI metrics and ensure strategic, easy access to information across the business.
Similar to Secure a Recipe for Success Episode 1: Data + Compliance = FinServ Wins (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesDemandbase
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless EraDemandbase
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdfDemandbase
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
Data Champions League: Winning Strategies for B2B SuccessDemandbase
The document discusses aligning sales and marketing through the use of data. It notes that 52% of companies surveyed are struggling with sales and marketing alignment. The biggest challenges to alignment are different metrics, data in different systems, and poor handoffs between sales and marketing. The presentation outlines five keys to improving alignment: coordinating marketing to sales handoffs, transparency and communication, aligning metrics, and defining success. It advocates for using data to segment accounts and contacts, prioritize targets based on intent signals, and tie engagement activities to accounts and contacts for improved targeting and reporting.
Demandbase + GTM Partners Analyst Hour - ROI Framework WorkshopDemandbase
This document discusses metrics for measuring the success of account-based marketing (ABM) programs. It provides examples of metrics that can be used at different stages of the ABM process: target account selection and engagement, engaged accounts, working accounts, meeting accounts, opportunity accounts, and won accounts. Specific metrics include account engagement rates, pipeline and revenue generated, time between stages like engaged to working, meetings booked vs held, opportunity acceptance rates, and win rates. The document advocates choosing metrics that match the goals of the specific ABM program.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...Demandbase
The document discusses key elements to consider when creating an account-based marketing (ABM) strategy for 2024, including segmentation strategies for accounts, campaigns, personas, activities, and metrics. It emphasizes starting with an ideal customer profile and segmenting accounts into tiers based on factors like journey stage and intent. The document also recommends segmenting personas, activities, and metrics to track engagement and ROI across segments. The goal is to deliver the right message to the right accounts and personas through personalized campaigns and content.
The Reports Your CMO Wants to See (OpsStars)Demandbase
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC JourneysDemandbase
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New PlaybookDemandbase
This document provides an overview of the "SMARTER GTM Playbook", which outlines a new approach for marketing and sales to work together effectively. It discusses finding the right accounts to prioritize through account intelligence and intent data. It also covers conditioning the market with brand awareness advertising and aligning messages to where accounts are in their journey. Finally, it emphasizes orchestrating sales and marketing, such as through joint stand-ups and treating pipeline as team-sourced. The playbook aims to help organizations overcome issues with traditional tactics by adopting a more coordinated, account-based approach.
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...Demandbase
This document provides an overview of a playbook for marketers to maximize their ROI with Demandbase. It includes sections on targeting the right accounts and people, using intent and engagement data to progress opportunities, orchestrating programs across systems, and tracking metrics. Specific use cases are presented, such as identifying in-market intent, acquiring new contacts from target accounts, generating further engagement through direct mail, and assigning sales tasks based on account qualification scores. The playbook emphasizes using automation to save time on repetitive tasks.
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...Demandbase
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at ThalesDemandbase
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptxDemandbase
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan Demandbase
This document discusses adjusting go-to-market (GTM) strategies when plans do not go as expected. It emphasizes the importance of trust and alignment between sales and marketing teams. A GTM strategy is described as an evolving plan to engage customers and gain a competitive advantage. The document suggests that GTM strategies should adapt to changing needs using account intelligence to prioritize and personalize approaches. Effective coordination between sales and marketing teams is highlighted as a key indicator of account-based success.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Secure a Recipe for Success Episode 1: Data + Compliance = FinServ Wins
1. Secure A Recipe For Success
Tara Quehl, Financial Services Product Marketing Director
Imran Ahmed, Data Product Marketing Director
Andrew Epstein, VP General Counsel
Episode 1: Key elements to think about - Data + Compliance for 2022
4. copyright
2020
copyright
2020
What to do
with data?
How to take
action?
How to scale
data?
Collect, maintain,
clean
Ways we use data
Teams get stuck
here
Start with a plan
Small-scale to roll-out
over time
Test & Learn