SlideShare a Scribd company logo
Secure A Recipe For Success
Tara Quehl, Financial Services Product Marketing Director
Imran Ahmed, Data Product Marketing Director
Andrew Epstein, VP General Counsel
Episode 1: Key elements to think about - Data + Compliance for 2022
© 2021 Demandbase
|
✓ Understand rising complexities across the
landscape
✓ Learn how to meet expectations of
customers to deliver more value
✓ Find out what ingredients are needed to
bake the perfect result
2
Agenda
© 2021 Demandbase
|
70%
OF REVENUE LEADERS SAY
DATA MANAGEMENT IS A HIGH PRIORITY
copyright
2020
copyright
2020
What to do
with data?
How to take
action?
How to scale
data?
Collect, maintain,
clean
Ways we use data
Teams get stuck
here
Start with a plan
Small-scale to roll-out
over time
Test & Learn
© 2021 Demandbase
|
Meeting Customer Expectations
5
Standardize account data with
up-to-date company location
information.
Get detailed insights
including annual revenue,
employee counts and industry
classifications.
Understand a company’s
organizational structure and the
relationship between entities.
Geographics Firmographics
Corporate Families
Uncover active buying
behavior derived from the
consumption of web content.
Intent
Advertising Cloud
ABX Cloud
Sales Intelligence Cloud
See into a company’s
current enterprise
technology stack.
Technographics
Anticipate a company’s
investment in enterprise
hardware and software.
IT Spend
Reach out with detailed contact
information, including their actual
location
Contacts
Data Cloud
Identify the accounts represented
by visitors to your website.
Account IDs
Target decision-makers across
communication channels.
Contact IDs
© 2021
Demandbase |
Bringing it all Together
6
CRM
MAS
Corporate
Email
Website
Visits
Ad
Engagement
Website
Visits
20M Companies
Firmographics &
Technographics
475b+ Intent
Signals (Monthly)
3rd Party
Insights from Demandbase
Custom
AI
Match &
Accuracy
Segment
Connect
Actions
1st Party
“Your” Data
© 2021 Demandbase
|
Q & A
7
© 2021 Demandbase
|
Thank You
8
You’re The Best

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Secure a Recipe for Success Episode 1: Data + Compliance = FinServ Wins

  • 1. Secure A Recipe For Success Tara Quehl, Financial Services Product Marketing Director Imran Ahmed, Data Product Marketing Director Andrew Epstein, VP General Counsel Episode 1: Key elements to think about - Data + Compliance for 2022
  • 2. © 2021 Demandbase | ✓ Understand rising complexities across the landscape ✓ Learn how to meet expectations of customers to deliver more value ✓ Find out what ingredients are needed to bake the perfect result 2 Agenda
  • 3. © 2021 Demandbase | 70% OF REVENUE LEADERS SAY DATA MANAGEMENT IS A HIGH PRIORITY
  • 4. copyright 2020 copyright 2020 What to do with data? How to take action? How to scale data? Collect, maintain, clean Ways we use data Teams get stuck here Start with a plan Small-scale to roll-out over time Test & Learn
  • 5. © 2021 Demandbase | Meeting Customer Expectations 5 Standardize account data with up-to-date company location information. Get detailed insights including annual revenue, employee counts and industry classifications. Understand a company’s organizational structure and the relationship between entities. Geographics Firmographics Corporate Families Uncover active buying behavior derived from the consumption of web content. Intent Advertising Cloud ABX Cloud Sales Intelligence Cloud See into a company’s current enterprise technology stack. Technographics Anticipate a company’s investment in enterprise hardware and software. IT Spend Reach out with detailed contact information, including their actual location Contacts Data Cloud Identify the accounts represented by visitors to your website. Account IDs Target decision-makers across communication channels. Contact IDs
  • 6. © 2021 Demandbase | Bringing it all Together 6 CRM MAS Corporate Email Website Visits Ad Engagement Website Visits 20M Companies Firmographics & Technographics 475b+ Intent Signals (Monthly) 3rd Party Insights from Demandbase Custom AI Match & Accuracy Segment Connect Actions 1st Party “Your” Data
  • 8. © 2021 Demandbase | Thank You 8 You’re The Best