Section 1 – The Design Concept The area of Site B is 13200 m2. Considering that the convenient transportation access to Site B but the poor environment of it, it is described as an industrial centre of Neepsend with workshops, offices and necessary facilities in the Neepsend AAP. Based on the instruction of AAP, a considerable number of new buildings will be constructed for live-work accommodation, art workshops, office, restaurants, cafes, pubs, bars and a hotel, while the House Skate Park will be preserving. The sketch plan of Site B is shown in Figure 1. The new buildings for live-work accommodation (3 floors) and art workshop (2 floors) are adjacent to each other at the north-west corner of Site B, with 10% and 13% of the site coverage respectively. An office building (4 floors) with 12% of site coverage and a mix-use building (6 floors) for restaurants, cafes, pubs, bars and a hotel will stand at the middle of the site. Moreover, there will be a new multi-storey car park (3 floors and 8% of the site coverage) and pocket green park at the east corner of Site B. The rest area of Site B consists of hardstanding (20%), footpath (3%) and roads (8%). The specific coverage of diverse usages and floors of buildings are available in Figure 2. Figure 1: Sketch plan of Site B. Source: The map from DigiMap. Edited by author. Figure 2: Buildings and Site Coverage of Site B. (The area of Other includes the buildings of skate park, restaurants, cafes, pubs, bars and a hotel.) Source: Author’s own. Section 2 - Initial Financial Appraisal The total land costs of Site B are £3,775,200 (13,200 m2 and 285 per m2) (Figure 3). Then, based on the description in Neepsend AAP that the land prices and rents are lower than the others area around the city centre and positive expectation of that, all the unit costs of various buildings used in the calculation of construction costs are the average ones and the construction costs are £20,542,064 (Figure 4). When it comes to the valuation, most of the prices or rents used in the calculation are not the average ones. Considering the shortage of parking space and the number of non-native population in Neepsend, the rent of multi-storey car park is the largest one (60 of 50-60 per m2) in the rent range, while that of the hotel is the smallest one (100 of 100-120 per m2) (Figure 5). The rents of others are a bit lower than the average numbers. Subsequently, the residual value of Site B is £1,803,902 and the developer’s profit is 6.1% (% on cost) (Figure 6). Figure 3: Land Costs. Source: Author’s own. Figure 4: Construction Costs. Source: Author’s own. Figure 5: Valuation. Source: Author’s own. Figure 6: Financial Appraisal 1. Source: Author’s own. Section 3 - Design Analysis 1. Development Density Through changing the development density of the scheme (the gross floor space of each building increased by 10%) and keeping the mix of uses and building specifications constant, the new profit reaches 8.09%. The r.