Secrets of Selling to the #1 Promotional Products Niche... Healthcare

Secrets of Selling to
The #1 Promotional Products
Niche… Healthcare!
Rosalie Marcus, The Promo Biz Coach
www.PromoBizCoach.com
Rosalie@promobizcoach.com
Proudly Sponsored By:
Proudly Sponsored By:
© 2016 All Rights Reserved
Rosalie Marcus, The Promo Biz Coach ™

Agenda
What you’ll discover:
•The biggest challenges in healthcare
•The top healthcare markets
•The wellness market opportunity
•Top buyers and what they want and need
•How to be an invaluable resource
•An action plan you immediately implement

Why Healthcare?
•Opportunities are Everywhere
•Health Care is the # 1 Niche for
Promotional Products Sales and
Growing
•The Wellness Market is a 100 Billion
Dollar Market and Growing

Top Healthcare Markets
•Health Insurers
•Hospitals
•Wellness Programs
•Home Healthcare Agencies
•Assisted Living Facilities
•Outpatient Surgical Centers
•Physician Groups
•Dentists
•Chiropractors
•Pharmaceutical Companies
•Alternative Health Providers
•Weight Loss Programs

Major Healthcare Challenges
•Safety & security
•Health & Fitness
•Professional image
•Recruitment
•Competition
•Branding
•Accurate information
•Client loyalty
•Patient compliance

Jar Openers
SPECIAL OFFER:
Self Promo
½ off EQP pricing with Free set up
on any one item in our catalog.
Max 1000 pieces. Must Mark order
Promo Biz Coach 2016.
www.americanna.com

Fantastic Health
Care Item! Jar
Openers
SPECIAL OFFER:
Free spec sample including 4
color process imprint
AND
Free shipping
Must put Promo Biz Coach
2016 on order!
www.americanna.com

•Marketing/ Public Relations
•Human Resources
•Community Affairs
•Physician Group Office Manager
•Hospital Special Depts., Cancer Center, Maternity, Volunteers
•Product Director
•Foundation/ Development Director
•Purchasing
Who Are You Calling On?

Selling to Hospitals
Visit the hospital web site:
• Set up a Google alert . Look for trigger events
• Smaller departments get your foot in the door
You may be calling on:
•Marketing/PR
•Cancer care, Cardiac care,
•Women’s Health
•Community outreach programs
•Physician practice coordinator
•Foundation director,
•Volunteer coordinator
•Purchasing

Selling to Health Insurers
Typically they purchase promotional items for:
•Open enrollment campaigns
•Gifts for human resource managers
•Sales staff gifts
•To increase awareness about a
health issue:
breast cancer, etc…

Slim Credit Card
Power Bank
SPECIAL OFFER: Until May 24!
Free chargers
Top 3 chargers from Bullet randomly
printed in various colors,
sent directly to the end user at NO charge
or distributor with shipper number!
Must put as per Scott Anderson on order!
www.bulletline.com
Volt Power Bank
Stuck on You Suction
Power Bank

Selling Wellness Programs
Great for many types of businesses:
Wellness programs provide ROI:
Help to lower health care costs and keep employees
happier and healthier.
•Weight loss
•Smoke cessation
•Fitness
•Healthier eating and lifestyle
•62 percent of companies in the US use health
incentives.
•Motivation is the key to success!

SPECIAL OFFER:
EQP on all Craft Corporate items expires August 1st
Code “CraftCoach”
35% off 1st column net for self promotion items / samples
Sportswear
www.craftcorporate.com

More Reasons to Sell Wellness
The Affordable Care Act has incentives for smaller
companies to set up their wellness programs, and it
also increases the amount of their health
care costs that employers can devote to
incentives
Source: OHS Online
http://www.ohsonline.com
Prevention is far less costly than repair!

Wellness Program Ideas
•Walking Challenge
•Office Running/ Bike Club
•Walk to lunch Wednesday(or any day)
•Lunch/snack score challenge
•Desk-ersize
•Wellness trivia challenge
Source:
workplacewellnesscampaign.org

Selling to Pharmaceutical
•New guidelines make this a tougher market
•Physicians Sunshine Act: Doctors may have to report
any gift given over a certain small dollar amount
•Look for smaller departments
•Items can be part of the education process.
•Example: Flash Drive
• Gifts for Employees are still purchased.

Custom USB
SPECIAL OFFER:
Free shipping on all products for
orders only on all products, all year.
Must Mark Order : Promo Biz Coach
2016
Free mold charge (a $150 and $175
value) Expires May 31, 2016
www.iclick.com

More Healthcare Markets
•Cosmetic Surgery Practices
•Medical Spas
•Outpatient Surgery Centers
•MRI Centers
•Chiropractic, Podiatric
•Alternative Health Providers
•Urgent Care Clinics

Jindo Pen
www.iclick.com
SPECIAL OFFER:
EQP and no set up charge
Expires May 31, 2016
Must Mark Orders Promo Biz Coach 2016.
SPECIAL OFFER:
Free shipping on all products for self
promo orders only
Expires May 31, 2016
Pop Sockets

Tip: Be an Expert
Position yourself as a specialist
People want to do business with experts:
•Create a separate healthcare web page
•Read healthcare publications
•Do Internet research
•Create a healthcare sample kit
•Healthcare promotions catalog
•Start a healthcare promotions newsletter

Tip: Create a Capabilities Sheet
What items can you provide?
•Uniforms
•Logo apparel
•Stress relievers
•Gifts for donors
•Volunteer gifts
•Recruitment gifts
•Wellness Incentives
•Gifts for Doctors, Nurses and
Medical Staff

Black & White Triangular Gift Boxes
www.mapleridge.com

Tip: Create a Healthcare Kit
What items can you provide?
•Tote Bag to put items in.
•Pill holders
•Flash Drive
•Jar Opener
•Water bottles
•Gifts for staff
•Pens for office.
•Chocolate and Nuts
•Think outside the box!

Tip: Use a Marketing Calendar
Every Month Has a Health Care Marketing
Opportunity
Search on Google: Health Observance Calendar
Examples:
February: Healthy Heart Month
July: Mental Illness Awareness Month
October: Breast Cancer Awareness
Find a complete calendar at:
http://www.nationalwellness.org

How Can You Stay Top of the Mind and
Be The Go-To Promo Consultant?

SPECIAL OFFER FREE SET UP. 149.00 VALUE
Your Marketing on Autopilot
www.outboundengine.com

Tip: Be Actively Involved with Health
Care Groups & Professionals
• Health Care associations- Search on Google
• LinkedIn- Join Groups
• Networking events
• Your health care providers
• Your community
• Everywhere!

Your Take Action Plan
•Research your best prospects.
•Look for trigger events
•Understand their challenges
•Know who you will be calling on and what they buy
•Be a solutions provider.
•Use a marketing calendar
•Look for opportunities with Wellness programs
• Have your sample kit ready
•Provide samples from top suppliers.
•Sweeten the deal with a special gift.
•Become the “go-to expert” and watch your sales soar!

Supplier Websites & Offers
• Americanna: www.americanna.com
• Bullet: www.bulletline.com
• Craft Corporate: www.craftcorporate.com
• iClick: www.iClick.com
• Maple Ridge: www.mapleridge.com
• Outbound Engine: www.outboundengine.com
• Link to all special offers:
• http://promobizcoach.com/preferred-suppliers/

About Rosalie Marcus
Rosalie@promobizcoach.com
www.PromoBizCoach.com
215-572-6766
With more than 25 years experience as a promotional products
sales professional, top-rated speaker and business growth
coach, I have the perfect background to make your
promotional products business soar!
My products and programs will help you quickly and easily
increase your sales and margins using the most current
strategies that get results!
If you’re looking for a coach who has been there, done that and
knows what really works-- without the hype-- contact me today
at Rosalie@promobizcoach.com

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