Does Twitter Vine have a place in your advocacy program?


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If a picture is worth a thousand words what can you get for 6 seconds of video? A big impact according to Vine, the new app from Twitter. Brands like Alzheimer's Society, Nordstrom and General Electric think so too. So is it time for your group to start using Vine?

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Does Twitter Vine have a place in your advocacy program?

  1. 1. What is Vine? •  Vine is a mobile app that allows users to share 6-second videos within the app. •  Can be shared externally to Twitter and Facebook or embedded on a blog or website. •  Vine was designed in a way for you to film short, allowing animation-like effect. Vine’s monthly active user base soared from 2% to nearly 8% of iPhone owners in the U.S. between January and April.* *According to the new Mary Meeker internet trend study
  2. 2. Vine For Advocacy? Why Not? •  A unique opportunity to leverage the power of video and Twitter to promote their issues. •  Your cause and your advocates can use Vine to: o  Promote organizational events. o  Promote new initiatives and issue-based campaigns. o  Capture activist testimonials about the organization and its work .
  3. 3. Children’s Advocacy Day at The Capitol
  4. 4. The AlzheimerNS Team Provides Contact Info
  5. 5. Volunteers Vine Charity to End Alzheimers
  6. 6. The Diabetes UK Nonprofit Thanks Followers
  7. 7. Nordstrom’s Talking Shirts
  8. 8. Developing Ideas For Vine "Like Tweets, the brevity of videos on Vine inspires creativity.” - Mike Sippey , Twitter's VP of Product
  9. 9. and/or General Electric Gets Creative To Engage Followers
  10. 10. American Airlines Thanks Customer Vine
  11. 11. Time’s 90 years of TIME's Person of the Year Vine
  12. 12. Rolling Stones, “Guess Who’s On the Front Cover”
  13. 13. Dunkin Donuts Using Vine Contest in New Campaign “We see Vine as an untapped resource that is in the beginning stages of its popularity. Our interest and inspiration to launch our official Vine account came from Dunkin’ Donuts guests.” - Dunkin’ Donuts Representative
  14. 14. How To Tell A Story With Vine •  Advocate for an issue. •  Personalize your cause. •  Thank advocates. •  Make a statement about your issue. •  Capture the progression of issues throughout the years. •  Be creative. •  Provide a sneak peek. •  Engage advocates.
  15. 15. How to Use Vine •  Download and Create a Vine account o  Sign-in using your Twitter account or email. •  Record a Vine o  Tap on the screen to record. o  A status bar at the top will show you much of the six-second length you have recorded. •  Sharing your Vine o  Give it a caption and an optional location. o  Choose what networks to share it with.
  16. 16. Making Use of Vine For Your Advocacy Campaign •  Build into your social media team to create vine videos in real time. •  Make it part of your overall Twitter Strategy. •  Use a call to action. •  Tag other users. •  Engage your followers in conversation.
  17. 17. RED(The Global Fund To Fight AIDS) Uses Vine To Raise Awareness
  18. 18. RED(The Global Fund To Fight AIDS) Uses Vine To Raise Awareness
  19. 19. RED(The Global Fund To Fight AIDS) Uses Vine To Raise Awareness
  20. 20. RED(The Global Fund To Fight AIDS) Uses Vine To Raise Awareness
  21. 21. Key Takeways •  Be Spontaneous! •  Make Emotional Connections. •  Give Your audience A Reason To Share. •  Use Teasers In Your Vine. •  Use Hashtags. •  Vine In Real Time. •  Amplify Your Brand/Organization.
  22. 22. Places To Watch Videos On Vine, Even If You Don’t Have The App: To get more info on new Internet products, and breaking tech news, visit "If a picture is worth a thousand words, then a video is worth a million" - Napoleon Bonaparte
  23. 23. QUESTIONS?