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Copyright © Mivesta 2011
Copyright © Mivesta 2011 ,[object Object],[object Object],[object Object],[object Object]
Team Mivesta: Creative & Smart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Mivesta 2011 Richard Velasquez Andrea Fuentes Roberto Andrade & Greg Bachrach Amanda Sanchez Amy Jhie Zhao Visionary Cofounder  Make it Happen  CoFounder Developers Art Director System Analyst/Intern UF Senior - Advertising Business Generalist Synthovation Tech Partners Iequity) Online, offline, & mobile media Development & testing Sales experience Cook, artist, educator, MBA IT Infrastructure 7+ years experience 5 years experience Prior Start up experience 17 + 22 yrs exp
Product Service Offering ,[object Object],[object Object],[object Object],[object Object],Enchant our community members with creating, sharing, & learning…
[object Object],[object Object],[object Object],[object Object],Market for Cooking, Connected Online “Foodies” Sources:  Quantcast 2010; CNN-app downloads & Harris Poll Specific targets:  Miami foodies (& beyond), active on social network, ages 20-55, middle income + Service Users FoodBuzz 14.0 M users  FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M  apps 1.5 M users Big Oven 2.0 M  apps .5 M users
Competition Copyright © Mivesta 2011 Bakespace.com and Justin.tv are 2 other startups in related space. Food Network  AllRecipes & FoodBuzz SocialEyes & Stickam Ustream &  YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams
Competitive Advantages ,[object Object],[object Object],[object Object]
Use of Proceeds Copyright © Mivesta 2011 Angel investment will be to hire key team members, and to build the iOS apps Pre- Beta Founder Capital (excluding sweat equity) $75K -Start up cost -Building MVP Stage 1 Pre-Launch Beta Friends & Family (through July 11) $15K + -IT infrastructure -Load testing  -Promotion -Complete MVP -Beta test hosting costs Stage 2 Early Roll out July-Oct 2011 Miami Innovation Fund $20K - Ramp up infrastructure -Optimize for Android -Add features to MVP -Support growth & traction to attract angel investment
Exit Strategy ,[object Object],[object Object],[object Object],Copyright © Mivesta 2011 Another possibility:  major food network or recipe site buy.
Questions & Answers Copyright © Mivesta 2011

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Mivesta

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Competition Copyright © Mivesta 2011 Bakespace.com and Justin.tv are 2 other startups in related space. Food Network AllRecipes & FoodBuzz SocialEyes & Stickam Ustream & YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams
  • 7.
  • 8. Use of Proceeds Copyright © Mivesta 2011 Angel investment will be to hire key team members, and to build the iOS apps Pre- Beta Founder Capital (excluding sweat equity) $75K -Start up cost -Building MVP Stage 1 Pre-Launch Beta Friends & Family (through July 11) $15K + -IT infrastructure -Load testing -Promotion -Complete MVP -Beta test hosting costs Stage 2 Early Roll out July-Oct 2011 Miami Innovation Fund $20K - Ramp up infrastructure -Optimize for Android -Add features to MVP -Support growth & traction to attract angel investment
  • 9.
  • 10. Questions & Answers Copyright © Mivesta 2011

Editor's Notes

  1. Flip right through this one
  2. Cooking is just the start; we intend to expand to sharing other activities
  3. Everyone has a small equity share.
  4. Creative, real life, conversational, community. Video chat app where people who love to cook, pros and amateurs alike, can cook together in real time.
  5. Start up in similar space: Justin.tv, Bakespace.com… recipe sharing & static updates, not video conversation. Some sites, Like All Recipes, do have a paid or supporting member version with less ads and some premium benefits.
  6. Founders not drawing salary .. Would not draw any pay during the 90-120 day period. Money go to web hosting, features build, and optimzing the application for /round 2. Stage 3: angel investment, build iOS application, add different activities