In this presentation we covered several ways to optimize your company website for conversions. We also discussed how to make sure your page draws people in and encourages them to stay on your site. Additionally, we went over a quick template of how to create awesome company blog content and how to immediately increase website traffic with a super simple 5 step process.

1. If you can see this slide, type your
name and location into the chat!
Testing, 1-2-3...
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

2. First things first!
BIG thanks to:
www.doghouseit.com
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

3. Secrets to a Company
Website that Drives Sales
A simple guide to getting more out of your company website.

4. Who I am:
Name: Jonathan Foster
Location: Elkton, KY (but we’ll go with Clarksville, TN area)
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

5. What I Do:
I help entrepreneurs better leverage their online presence through high-
converting websites, search engine optimization and content marketing.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

6. A Bit About Me:
● Started magazine with a friend at age 12
● We figured out people would actually pay for websites (sweet!)
● Around that time we got completely obsessed learning about web
design
● Started taking clients about 6 months later
● Never looked back
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

7. A Bit About Me:
● Continued to nurture my obsession with entrepreneurship throughout
school
● Blake and I parted ways, but continue to work together every so often
● I decided I wanted a team without the hassle that comes with having a
team
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

8. A Bit About Me:
● Around that time, I met Chris Harrell - CEO of Zinksy.com
● Zinksy was a huge turning point, fueled my obsession even more
● Since then I’ve been obsessed with conversions, UX, design and
building cool stuff on the internet
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

9. And now here we are!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

10. Yes, I know some of this will sound a
bit odd. That’s a good thing.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

11. Rule #1: K.I.S.S.
(Keep it stupid simple)
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

12. Users don’t actually read your page
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

13. Optimize your page for skim-readers
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

14. Optimize your page for skim-readers
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/
1

15. Optimize your page for skim-readers
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/
1 2

16. Optimize your page for skim-readers
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/
1 2
3

17. Avoid overwhelming users with
clutter
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

18. Open your company website in a new
tab - let’s try something.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

21. Too many options will overload and
confuse your users
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

26. Why this works:
● One main selling point - one reason to sign up
● Limited actions, no overwhelm
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

27. Why this works:
● We put the power in the user’s hands
● They feel obligated to sign up
● Provide the option of additional information, if they
want it
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

28. Key points:
1. Make your content scannable
2. Reduce the number of selling points and CTA’s
3. If you have several, break them up by priority
4. Pick ONE selling point and make it the main focus
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

29. Rule #2: Keep the Company Ego in
Check!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

30. We get it, you’re awesome. But why
should we do business with you?
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

31. Talking yourself up is great, but
remember this one thing:
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

32. The people who visit your website do
not care
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

33. Tell them you can solve their problem
first
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

34. Then - and only then - will they care
how long you have been in business
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

35. Look back at your website
Are you telling users that you can
solve their problem?
Or just talking about yourself?
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

36. If it does not show a benefit for the
user, it should not be on the front
page
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

37. Company info should generally stay
on bio/about pages
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

38. The exception: testimonials!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

39. Rule #3: Be Mobile Optimized!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

40. I know you have heard it before.
That’s because it’s important.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

41. If you are not mobile-optimized, you
are losing out on traffic and sales.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

42. People use Google to find businesses
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

43. Users don’t want to think about using
your website
Make it easy for them
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

44. Google favors mobile-optimized sites
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

45. Rule #4: Draw Attention to the Right
Places
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

46. Highlight the reasons your users
should do business with you
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

47. CTA’s should be easy to spot
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

48. If your CTA’s are not clearly defined,
they will not drive sales
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

49. Rule #5: Make it Simple to Convert
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

50. Internet users are lazy - don’t ask too
much
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

51. Offer free stuff when appropriate
But offer something of real value
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

52. Long forms can make users
uncomfortable
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

53. Keep it simple
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

54. How to Get Higher Quality Leads
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

55. Yes, I break the simplicity rule
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

56. Slightly more complex forms help
filter out low-quality leads as well as
spam
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

57. Yes - you will lose leads
But only the bad ones!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

58. How to immediately increase traffic
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

59. SEO is cost-effective, but takes time
to develop
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

60. Here’s how to boost SEO while
getting traffic to your site now
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

61. Step 1: Write great content
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

62. And great content is….?
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

63. Great content focuses on the
consumer, not the publisher
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

64. Great content solves problems and
educates readers in a meaningful way
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

65. Don’t be afraid to share your
knowledge
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

66. That’s it. Done.
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

67. Step 2: Syndicate your content
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

68. Repost / share your content along
with a credit line
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

69. Step 3: Share your content via official
social networks at least 3 times
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

70. Step 4: Use Viral Content Buzz
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

71. Credits are purchased or earned, then
‘invested’ in promoting your content
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

72. Categorize your post accurately
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

73. Don’t target categories where your
users would reside
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

74. Target categories that attract people
with similar content - that way you
leverage their audience better
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

75. Step 5: Submit your content to
targeted social groups and
communities
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

76. Share your content in carefully
selected social groups
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

77. Carefully selected groups provide
higher quality, more targeted traffic
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

78. Be careful not to spam, try to really
add value
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

79. Engage with the community, don’t
just promote your posts
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

80. That’s it!
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

81. Want my help?
http://jfosterwebdesign.com/apply
Free website design and SEO analysis when you mention
this session :D
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/

82. Questions?
Email me: jonathan@jfosterwebdesign.com
Jonathan Foster
@thejfoster42
http://jfosterwebdesign.com/