An introduction of Zoom's branding.

1. ZOOM
in the news
Created by Hannah Wei

2. W H AT Is Zoom?

3. -Customer driven.
-Anyone can join a meeting using the Zoom mobile or desktop app.
-It’s cheaper than other online conference service providers.
-It’s simple.
H O W are they different?

4. “We care for our customers, employees, company, community, and selves.
Our culture of delivering happiness stems from this value.”
W HY do they do it?

5. THE ZOOM BOOM

6. “ We Live in
Zoom Now ”

7. 10 million 200 million
Daily Active User
3 months

9. You Are Cordially (Virtually) Invited to Teen Vogue's Zoom Prom

10. Behr Your Background

11. BUT…

13. Source: NASDAQ
April 2
Dropped 11%
March 19
Safer at home order

14. THE RESPONSE
Eric S. Yuan
Founder and CEO, Zoom

15. “We care for our customers, employees, company, community, and selves.
Our culture of delivering happiness stems from this value.”
“During this time of isolation, we at Zoom feel incredibly privileged to be in a
position to help you stay connected.”
S H O W empathy

16. "We recognize that we can do better with our encryption design.”
”We recognize that we have fallen short of the community’s – and our own –
privacy and security expectations. For that, I am deeply sorry, and I want to share
what we are doing about it.”
I D E NT I FY the issue

17. “Over the next 90 days, we are committed to dedicating the resources needed to
better identify, address, and fix issues proactively.”
“Enacting a feature freeze, effectively immediately, and shifting all our engineering
resources to focus on our biggest trust, safety, and privacy issues.”
“Starting next week, I will host a weekly webinar on Wednesdays at 10am PT to
provide privacy and security updates to our community.”
…
M A N A G E expectations

19. • https://www.forbes.com/sites/rebeccabellan/2020/03/24/what-you-need-to-know-about-using-zoom/#2bf7601e3284
• https://www.drift.com/blog/how-zoom-grew/
• https://www.teenvogue.com/story/teen-vogue-prom-2020
• https://www.adweek.com/digital/pandora-creates-zoom-backgrounds-based-on-drakes-toosie-slide/
• https://www.thedrum.com/creative-works/project/behr-behr-your-background
• https://www.businessinsider.com/china-zoom-data-2020-4
• https://fortune.com/2020/04/06/zoom-zm-stock-price-today-security-issues-school-districts-spacex-ban/
• https://www.bloomberg.com/news/articles/2020-04-07/taiwan-bans-government-use-of-zoom-over-cybersecurity-concerns
• https://www.nbcnews.com/health/health-news/blog/2020-03-30-coronavirus-news-n1171761/ncrd1172401#blogHeader
• https://techylawyer.com/blog/zoom-is-showing-how-to-respond-to-criticism-the-right-way/
• GREAT RESPONSE GUIDELINES BETIMELY: Social Media Crisis Management. Social Singapore
• https://blog.zoom.us/wordpress/2020/04/01/a-message-to-our-users/
S O U R C E S

20. THANK YOU