The document analyzes the target audiences of various UK television channels and their most popular programs to determine the best channel for broadcasting an advertising campaign. It finds that E4 has programming most appealing to 18-24 year olds, which matches the goal of reaching the author's target audience. Therefore, the document concludes E4 is the most suitable channel to show the advert.

1. Research for Main task
Tina Hartnell

2. These are the most
commonly watched TV
channels in the UK and the
most popular programs
currently shown on each
channel.

3. BBC
The Apprentice – Any age group
Strictly come dancing – Middle aged
British Bake off – Mainly older audiences
(data from Google)
After doing this research it is clear that this channel is
generally aimed at middle aged to older audiences so
therefore is unlikely to get many views for my target
group. I have also discovered that BBC does not show
adverts so therefore I cannot use this channel.

4. ITV
Downton Abbey – ‘Modern’ Audiences
X-factor - Young, Housewives with children
Coronation street – Broad, female, house wives
with children.
(data from http://www.itvmedia.co.uk/) From doing
this research it has become clear that the audience
most aimed at by ITV is modern middle aged
females and therefore means my means that my
target audience are not likely to see my advert if it is
on this channel.

5. Channel 4
Made in Chelsea – Females aged 18-24 years
old.
Come dine with me – Young to middle aged
adults.
Educating the East End – Teenagers and parents
(results from Google)
This channel appears to appeal to a very close
audience to that which I am trying to appeal to so
this channel is a possibility for broadcasting my
advert.

6. Channel 5
Big Brother – 18 – 25 year olds.
Home and Away - Young to middle aged adults.
Peppa Pig – Pre-school children.
(research from google)
It is clear from this research that this channel is not
right for broadcasting my campaign advert as it
reaches to a very broad audience and my intended
audience is too specific.

7. E4
Hollyoaks – initially teenagers and young adults.
The Inbetweeners – 15 – 25 year olds.
Made in Chelsea - Females aged 18-24 years
old.
(data from Google)
This channel appeals to almost the exact age group
that I want to view my campaign advert and
therefore is the most suitable for showing my advert
with regards to achieving the best results.

8. Overall
After completing this research into each
television channel it has become clear that E4 is
the best channel to broadcast my advert as it has
the most likely chance of my intended audience
seeing it and taking notice.