2. E4 Demographic
• Demographic means information the media uses to divide
there audience into gender, age, race and other
categories it also pinpoints potential audience. Every
media product is targeted to certain audiences E4 viewers
are predominantly young and between the ages 16-24
and dominantly females.
• They target this demographic because they broadcast
good quality drama, comedy, features and having diverse
entertainment formats making E4 and E4 +1's both have
a very strong impact on16-34s.This demographic is
mindful, sociable, connected, heavy internet users, they
love going out and tend to use advertising as one of their
many information sources.
3. E4 Demographic
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AGE
Under 18s (63%)
18-24 (29%)
25-34 (5%)
35-44 (2%)
45-54 (1%)
55+ (0%)
• GENDER
• Female (59%)
• Male (41%)
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CHILDREN
No kids (93%)
Expecting (3%)
Pre-school (1%)
School age (3%)
Left home (0%)
4. My production
• I learn from this that the ages from under 18 and 18-24 precisely
females are the biggest viewers of e4. I understood from this is the
type of audience e4 try to attract which is most a niche audience
mostly studying at schools, colleges and universities. They do this by
airing programs such as misfits, Youngers, scrubs and even made in
Chelsea which relate to that young adult lifestyle in London. This
makes this a niche audience because most other channels haven’t
really tried to attract this demographic unlike e4. I also understood
that E4s main demographic is under 18s.The second biggest targeted
demographic would be 18-24. Amongst the chart above we
understand that females are the majority of viewers. By looking at this
I understand the by demographic for my product will be from around
the ages of 18-24 and in particularly females and obviously males too.
Also the possibility that the audience of e4 more mature young, adults
and adults gives me the idea I don’t need to be very strict on things
like my script and my narrative because they aren’t children etc.
