The document summarizes a conference called The Work Week taking place from April 28th to May 7th, 2011 in New Orleans, LA. The conference aims to bring together leaders from various sectors to discuss disruptive innovation, social change, and public-private partnerships. It will include keynote speeches, panel discussions, and working sessions on topics like the future economy, sustainability, education, and health care. The goals are to establish local innovators, build a community around innovation, and lead by example without taxpayer funding. The conference will also provide resources to social ventures and Caribbean nations to leverage lessons learned from past disasters.

1. Overview
May 2-3 2011
New Orleans, LA

2. Visi n

3. Develop a community of
leaders, through public/
private partnerships,
equipped with insights
for creating disruptive
innovations for creating
social and economic value
for the future

4. Leadership
M del

5. World
Business Social
Gulf New
Academic Policy Orleans
Caribbean Basin

6. World
• World Leaders • Social Entrepreneurship
• Disruptive Innovation • Sustainability
• Public/Private • Call-to-Action
Partnership
Business Social
Gulf Academic Policy New
Orleans
• Funding Innovators • Celebrate Change
• Respecting Tax Burdens • Building Community
• Create value and serve • Leverage Lessons
community Learned
Caribbean Basin

7. Missi n

8. Sharing Open Resources Funding
experience forum & & Consulting
Leadership

9. Provide a unique information
sharing experience for social,
business, and policy leaders so
they can develop their creative
toolset to implement disruptive
innovations in their sphere of
influence.
Sharing experience

10. Provide the Gulf region an open
forum for discussing business
needs, partnership potential,
growth opportunities, social
needs, and policy goals.
Open forum

11. Provide resources and leadership
to other Caribbean basin nations
who can leverage lessons learned
during Hurricane Katrina and Gulf
Oil Spill.
Resources & Leadership

12. Provide 4 local social ventures
with funding and consulting
support to maximize their
opportunity to meet social needs
while creating value for founders.
Funding & Consulting

13. G als

14. Work Community Establish Lead by
Week spirit of local example
celebration innovation innovators

15. Position The Work Week as the
preeminent week long
celebration for disruptive
innovation, entrepreneurship,
and social change .
Work Week celebration

16. Build a spirit of community
around disruptive innovation,
value creation, social change,
and amplifying private/public
partnerships.
Community spirit of innovation

17. Establish New Orleans and Gulf-
area innovators by having them
share the stage with the World’s
thought leaders for their area of
expertise.
Establish local innovators

18. Lead by example by funding social
ventures and building a conference
without any tax payer funding.
Lead by example

19. Structure Themes Subjects
Bloody Mary/Mimosa/Brunch Future Think
Morning Key Note Economy Globalization
Innovation Discussions Caribbean Basin
Lunch Political Dialogue
Afternoon Key Note Time-to-Change
Government
Innovation Discussions Disaster Response
Monday Key Note
Urban Renewal
Declaration of Innovation
Public/Private Partners
Social Change
Mixer Water
Speakers’ Dinner Health
Sponsored Music Event
Education
May 2, 2011

20. Structure Themes Subjects
Bloody Mary/Mimosa/Brunch Strategy
Morning Key Note
Business Transparency
Innovation Discussions Media
Experience Green Business
Lunch Gaming
Afternoon Key Note Collaboration
Innovation Discussions Innovation Change
Tuesday Key Note Energy
The Big Thank You! Services
Sustainability
Public/Private
Mixer Partnerships
Sponsored Music Event Sports
May 3, 2011

21. Pr gram

22. Working sessions scheduled each day (in
parallel with the conference) focusing on:
• Building partnerships among businesses by discussing
how cooperation creates more value than competition
• Identify strategies to build partnerships between
corporate, academic, social, and policy spheres to
sustain growth, create value, address social needs, and
build the workforce of the future
• Identify clear objectives for Second Line 2012 for job
creation, funding small businesses, creating
constructive economic policy, reducing tax burden,
and addressing social needs
Community Development

23. Online competition for best social innovation in:
Education Sustainability Disaster Response/ Health Care
Preparedness
Each winner awarded $15,000
+ 15% of sponsor donations
Declaration of Innovation

24. 1. Ideation session for leaders from
communities of need
• e.g., Detroit, Haiti, Egypt, etc.
• Guests of the conference
2. Leaders present problems; Innovators
provide alternatives to address needs
3. Create a call-to-action to provide
resources and implement best
alternatives
The BIG Thank You!

25. • Access to Hospitality Suite at Jazz Fest
• Bloody Mary/Mimosa/Brunch each morning
• Lunch provided
• Post-event reception each evening
• Speaker/VIP Dinner on Monday Night
• Evening Networking Mixers
• Sponsored music event with Jazz Fest
artists
Hospitality

26. Partners

28. C ntacts

29. Who do I contact about
sponsorship?
Please email:
Jon Kardon – jon.kardon@secondline.com
or
Gerard Cox – gerard.cox@secondline.com
Email

30. Gerard Cox
CEO, Creole (www.creole.com)
Founder/Principal – 3 G Venture Fund (www.g3vf.com)
Producer/Underwriter – TEDxNOLA, TEDxTU, TEDxOilSpill
TED Profile - http://www.ted.com/profiles/254789
LinkedIn Profile - http://www.linkedin.com/pub/gerard-
cox/0/124/839
Email: gerard.cox@creole.com
Cell: (504) 432-0993
Producer

31. April 28 – May 7, 2011
Work Week is an affiliation of business events taking place in New
Orleans between the weekends of Jazz Fest. It is an alternative to
the musical intoxication enveloping the city in late April and early
May. It’s a holistic offer to innovative individuals – feeding the
mind during the week, and the soul on the weekends.
The Work Week currently comprises three separate events. Second
Line, Launch Fest and Sync Up. All three events take place at the
New Orleans Museum of Art. Nightly social events, and package
discounts for combining events are available for attendees.
The Work Week was developed in partnership with Jazz and
Heritage

33. End of slideshow. Thank you!