This document outlines an objectives and plan for a presentation on emotional marketing. It aims to generate interest in the topic, describe how emotional marketing works on the two cerebral hemispheres and why this is important for advertisers. It also communicates how emotions are so important in advertising. The presentation will investigate the subject from psychological and advertising perspectives, collecting information from advertising agencies, videos, websites and blogs. It will be delivered as a power point presentation. The conclusion is that considering emotions is very important for creating effective advertising.
Emotional Intelligence in the Workplace by Gina WilloughbyThe HR SOURCE
This session will introduce the four elements of the Emotional Intelligence (or Emotional Quotient EQ) (self-awareness, self-management, social awareness, and relationship management) & why it is critical in order to be successful in the workplace today.
Learning Outcomes
1. Define the four elements of emotional intelligence
2. The importance of using emotional intelligence in the workplace
3. Unlike IQ, understanding how emotional intelligence can be developed in order to enhance interpersonal and career success using specific strategies
4. Explore strategies to improve their emotional intelligence in order to improve overall communication effectiveness
About the Guest:
Gina Willoughby is a master facilitator, keynote speaker, executive coach and an organizational development expert . Gina is CEO of Willoughby Consulting Group, Inc. (WCG, Inc.) and has a background in Industrial Psychology. Gina's innovative and dynamic style has been empowering organizations to succeed in today’s highly complex business environment.
Ms. Willoughby has worked with a variety of organizations including federal government agencies, commercial companies as well as non-profit environments with a creative approach to delivering consistently high quality results that positively impact the bottom line.
Emotional Intelligence in the Workplace by Gina WilloughbyThe HR SOURCE
This session will introduce the four elements of the Emotional Intelligence (or Emotional Quotient EQ) (self-awareness, self-management, social awareness, and relationship management) & why it is critical in order to be successful in the workplace today.
Learning Outcomes
1. Define the four elements of emotional intelligence
2. The importance of using emotional intelligence in the workplace
3. Unlike IQ, understanding how emotional intelligence can be developed in order to enhance interpersonal and career success using specific strategies
4. Explore strategies to improve their emotional intelligence in order to improve overall communication effectiveness
About the Guest:
Gina Willoughby is a master facilitator, keynote speaker, executive coach and an organizational development expert . Gina is CEO of Willoughby Consulting Group, Inc. (WCG, Inc.) and has a background in Industrial Psychology. Gina's innovative and dynamic style has been empowering organizations to succeed in today’s highly complex business environment.
Ms. Willoughby has worked with a variety of organizations including federal government agencies, commercial companies as well as non-profit environments with a creative approach to delivering consistently high quality results that positively impact the bottom line.
Aability to recognize one's own and other people's emotions, to discriminate between different feelings and label them appropriately, and to use the information to guide thinking and behavior.
Here I talked about what is neuromarketing and how it's helping marketers to understand customers' perspectives. So check out the slides and let me know if you want to discuss anything.
Now for the first time, we have a set of tools to actually learn empathy so that it becomes part of one's way of relating to others. On completion of assignments for A Course in Empathy, with no more than a two-page report for each chapter including your responses to questions found at the end of each one, the Certificate of Empathy Development is awarded by the College of Mental Health Counseling. In this concise volume, the author describes ten practical exercises to enable the development of empathy and thereby aid the transformation of the self and the community.
Your Life Satisfaction Score (beta) is an indicator of how you thrive in your life: it reflects how well you shape your lifestyle, habits and behaviors to maximize your overall life satisfaction along the five following dimensions:
►1. Health & fitness, reflecting your physical well-being and healthy habits;
►2. Positive emotions & gratitude, indicating how well you embrace positive emotions;
►3. Skills & expertise, measuring the ability to grow your expertise and achieve something unique;
►4. Social skills & discovery, assessing the strength of your network and your inclination to discover the world;
►5. Leadership & meaning, gauging your compassion, generosity and how much 'you are living the life of your dream'.
Visit www.Authentic-Happiness.com to check your Life Satisfaction score. Free, no registration required.
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At this year's Learning Technologies Summer Forum, Brightwave's Director of Design Caroline Freeman presented this session on digital learning design to a packed house.
To meet emerging new priorities – from engagement and collaboration to productivity and retention – there is a growing demand for learning solutions that deliver authentic and memorable emotional experiences with a significant and lasting effect on changing behaviour:
Your learners can’t do good if they don’t feel good about what they’re doing.
Aability to recognize one's own and other people's emotions, to discriminate between different feelings and label them appropriately, and to use the information to guide thinking and behavior.
Here I talked about what is neuromarketing and how it's helping marketers to understand customers' perspectives. So check out the slides and let me know if you want to discuss anything.
Now for the first time, we have a set of tools to actually learn empathy so that it becomes part of one's way of relating to others. On completion of assignments for A Course in Empathy, with no more than a two-page report for each chapter including your responses to questions found at the end of each one, the Certificate of Empathy Development is awarded by the College of Mental Health Counseling. In this concise volume, the author describes ten practical exercises to enable the development of empathy and thereby aid the transformation of the self and the community.
Your Life Satisfaction Score (beta) is an indicator of how you thrive in your life: it reflects how well you shape your lifestyle, habits and behaviors to maximize your overall life satisfaction along the five following dimensions:
►1. Health & fitness, reflecting your physical well-being and healthy habits;
►2. Positive emotions & gratitude, indicating how well you embrace positive emotions;
►3. Skills & expertise, measuring the ability to grow your expertise and achieve something unique;
►4. Social skills & discovery, assessing the strength of your network and your inclination to discover the world;
►5. Leadership & meaning, gauging your compassion, generosity and how much 'you are living the life of your dream'.
Visit www.Authentic-Happiness.com to check your Life Satisfaction score. Free, no registration required.
Capturing hearts and minds: Empathy and engagementBrightwave Group
At this year's Learning Technologies Summer Forum, Brightwave's Director of Design Caroline Freeman presented this session on digital learning design to a packed house.
To meet emerging new priorities – from engagement and collaboration to productivity and retention – there is a growing demand for learning solutions that deliver authentic and memorable emotional experiences with a significant and lasting effect on changing behaviour:
Your learners can’t do good if they don’t feel good about what they’re doing.
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Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
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A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. SECOND DRAFT
NICOL VIVIANA OTALORA-EDWIN ALBERTO FORERO
ENGLISH IV
TEACHER: LINA PARRA
OBJECTIVES
Generate interest in our fellows in the topic of emotional marketing.
Describe how it works on the emotional marketing each of the cerebral
hemispheres, so that it does and why it is important for such tools advertisers to
reach a target group.
Communicate because emotionally, is so important in advertising.
1. First Topic
Emotional Marketing
Purchase with a real emotion
Based their strategies on establishing an effective link and durable with the client.
2. Second Topic
The Cerebral Hemispheres And its Your Emotional Relationship Marketing
The Brain Has Two Hemispheres, The Right And Left
The right has
Creativity
Art
Music
Fantasy
This part keep back the images, symbols and feelings.
The left has
Numbers
Mathematics
Read
Write
This part known logical and analytical
This is very important for the emotional marketing.
The relationship of the hemispheres with emotions is given based on the level of activity.
2. 1. Third Topic
Emotions – There are 8 universal emotions
Love
Joy
Surprise
Fear
Sadness
Anger
Shame
Repulsion
Is used to create a path for creating a emotional loyalty, what moves to the people are the
emotions. All knowledge come of emotions. It is used alot in advertising to attract
customers.
Advertising aimed at our heart and not our brains
We see ads that generate sensations and relate with them and also as how brands now it
creating more experiences.
DEVELOPMENT
Investigate on the subject from the psychological point of view and advertising, collecting
information from some advertising agencies, YouTube videos and pages related to the
topic, web sites and blogs
we will give our conclusions at the end of the presentation.
FORMAT
We will do our power point presentation.
CONCLUSION
Consider the emotions is very important to make good publicity.
BIBLIOGRAPHY
http://www.heat.com.co/noticias.php
http://www.prnoticias.com/index.php/marketing/1104-asociaciones-
prmarketing/20118222-la-magia-del-marketing-de-emociones-el-caso-disney
http://www.estoesmarketing.com/marketing/Marketing%20Emocional.pdf
http://consejos.ahorro.net/2013/01/05/que-es-el-marketing-emocional/
http://www.youtube.com/watch?v=BHJYu5FPKmw
