Soft Solvers Solutions, established in 2010, specializes in digital transformation for property and real estate sectors, and has successfully worked with over 250 clients across the APAC region. Their flagship product, Second CRM, offers comprehensive features for managing property listings, customer relationships, and automating sales processes, highlighting customization and support services. Competitive pricing with a focus on low initial investments and flexible contracts differentiates them in the marketplace.

1. © 2017 Soft Solvers Solutions. All Rights Reserved.
SOFT SOLVERS SOLUTIONS
Industry Capabilities – Property and Real Estate
Making Businesses Productive using Digital Transformation

2. © 2017 Soft Solvers Solutions. All Rights Reserved.
Agenda
Making Businesses Productive using Digital Transformation
Company Background
Property and Real Estate Solutions
Q n A
Key Differentiators

3. © 2017 Soft Solvers Solutions. All Rights Reserved.
Company
Partners
Echelon Finalist
2011 - Asia’s largest
Startup event
Asia’s Top 50 Apps
2010 - E27
Singapore
Silver award for Best
CRM Implementation
2010 - CCAM Malaysia
CRM Idol Semi
finalist - 2012
& 2013
Awards
SoftSolvers Solutions, founded in 2010
Digital Transformation Solutions leader
in APAC region
Experiencing rapid growth & maturity
since inception
Worked with more than 250 small to
large Customers, across the region
Headquarter
Singapore
Research and Development
Cyberjaya, Malaysia
Sales Office
Kuala Lumpur, Malaysia
Sydney, Australia
United States

4. © 2017 Soft Solvers Solutions. All Rights Reserved.
Customers
SoftSolvers has worked with more than 250 small to large customers regionally.

5. © 2017 Soft Solvers Solutions. All rights reserved.
Agenda
Making Businesses Productive using Digital Transformation
Company Background
Property and Real Estate Solutions
Q n A
Key Differentiators

6. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM
Customer Relationship
Management or CRM
Enterprise Resource
Planning or ERP
Ease of Deployment like CRM
Advanced features like ERP
Cloud Hosted with Full Customisations

7. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Know your stuff
 Centralised database of all Properties
 Building, Units, Size, Past history, Ownership, etc
 Ability to search any property based upon any parameters like
location, type, rooms, price, etc
 Centralised database of Accounts
 Past Customers, Potential leads, Corporate/Individuals
 Ability to search any person and get their contact details or
past interactions

8. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Leads
Buyer
Tenant
Company
Property
Units
Building
Tenancy
S & P
Standard Sales Process flow
(Auto* / Manual
Matching)
Survey
Sales activities,
follow ups, etc
Possession
Letter

9. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Development
Stage
Invoices Payment
Standard Purchase Payment Process flow
(Manual / Auto invoicing)
(Development status
maintained in Second
CRM by PMO)
Pay Online

10. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Rental
Agreement
Invoices Payment
Standard Rental Management Process flow
(Monthly Rental)
(Renew Agreement,
Auto Notification)
Pay Online

11. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Automation Saves time, Improve ease of managing
 All Properties under the developer, for Sale or Rental, can
be maintained centrally inside the CRM, along with the
full specs, photos, and any comments, for easy reference
 Inbuilt matching engine automatically matches leads and
properties inside CRM, whenever there’s a new lead or
property created in CRM, with matching requirement
 Send list of matched properties to the lead in a nicely
formatted pdf brochure

12. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Second CRM allows Agents to
access the info on the go
Second CRM allows Managers
to Monitor and Support Agents
Customers access online portal for
viewing/updating their data; online
payment; support request (problem
reporting, warranty claims, etc
Empowering Agents Sales Force

13. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Automated system to help SELL MORE
 Easy to use online system, help agents to maintain
relations with existing Customers and the new Leads
 Upon receiving new Lead from website, get instant
Email/SMS notification and send auto response to Lead
 Send Email and SMS notifications, birthday greetings,
reminders, etc to Customers and Leads to stay in touch
and keep them updated
 System to remind agents of Leads or Customers that
you’ve not followed up for last few weeks/months

14. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Tenants / Owners Portal
Users can login at their own convenience to check their
tenancy status, download rental or other bills, update
contact details and if they have any problem, they can just
create a service request and check its status anytime

15. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Manage Problems reported by Owners / Tenants
 Record and track Problems or Issues reported by the
tenants, relating to the property, repair, rental, etc
 Coordinate with Service Providers and keep Problem
status updated and keep tenants informed
 For new property owners, similar process shall be
implemented during the warranty period to record and
track defects and the resolution
 Generate Issue reports for the Property Owners /
Tenants

16. © 2017 Soft Solvers Solutions. All Rights Reserved.
Second CRM for Property
Property Portal
Property Portal is an extension to Second CRM, which can
be used as a dynamic display of the properties on offer
and allow visitors to send sales inquiry.
Select Properties inside the CRM, to decide ones to be
visible on the Portal. Unit availability status can also be
displayed if required.
Property Portal

17. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Manage Assets for Properties
 Maintain and track Service Agreements and get expiry
notifications for timely follow ups for renewal
 System to automatically send monthly schedule for
preventive maintenance for aircons, lifts, etc
 System can schedule and track site visits and also allow
users to upload the site visit or audit reports
 Generate audit and maintenance reports for the Property

18. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Manage Rentals for Properties
 Maintain and track Rental Agreements and get expiry
notifications for timely follow ups for renewal
 System to automatically send monthly rental bills to the
tenants, along with auto reminder for overdue payments
 Management can also allow tenants to click “Pay Online”
button inside the rental bill, for them to pay using Credit
card or Internet bank account
 Generate Rental reports for the Property Owners

19. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Collect Payments (Rentals, etc) online
Update status in
the CRM
Pay Online

20. © 2017 Soft Solvers Solutions. All Rights Reserved.
Highly Differentiated Offering
Offering Live Support to Potential Customers
 Potential customers can initiate Live Chat with the Sales
team or agents, directly from website or Property Portal,
which users can respond through the desktop (office) or
mobile phone (on the go)
 Users can create new Leads directly from the Chat and
also save the chat communication inside CRM, attached
to the newly created Lead
 If the Lead or Customer already exists inside CRM, the
chat will be saved and attached with the existing record

21. © 2017 Soft Solvers Solutions. All Rights Reserved.
Value Add Services
 100% customisable solution to meet all existing
and future business needs
 Email, Skype, Whatsapp and Phone support
 24/7 premium support for mission critical
implementations *
 Dedicated hosting, Server monitoring, Multiple
Sandboxes, Unlimited storage and file uploads *
 Dedicated support manager for all escalations *
* Available in Second CRM Premium Editions.
PREMIUM

22. © 2017 Soft Solvers Solutions. All Rights Reserved.
Pricing
SALES
US$30
/USER /MONTH
* Setup & implementation cost applies.
SUPPORT
SALES
+
SUPPORT
US$30
/USER /MONTH
US$50
/USER /MONTH
US$45
/USER /MONTH
US$45
/USER /MONTH
US$90
/USER /MONTH
Basic
Editions
Premium
Editions

23. © 2017 Soft Solvers Solutions. All Rights Reserved.
Implementation & Support
 Second CRM consultants work together with customer team at all
stages of system implementation
✓ Requirements gathering and analysis
✓ System setup, configurations and customisations
✓ Master data setup and data migration
✓ User acceptance testing and Sign off
✓ User training and go live
 Estimated implementation time = 4-8 weeks*
 Continuous support during subscription period
✓ Application hosting at Second CRM cloud at AWS (Uptime 99.9%)
✓ Server and application maintenance (Backup, Patches, Upgrades, etc)
✓ Customer support (Email, Phone, Chat, SLA, Contact centre, Online support)
✓ Minor changes and bug fixing
* Standard implementation, for various editions.

24. © 2017 Soft Solvers Solutions. All Rights Reserved.
Agenda
Making Businesses Productive using Digital Transformation
Company Background
Property and Real Estate Solutions
Q n A
Key Differentiators

25. © 2017 Soft Solvers Solutions. All Rights Reserved.
Have worked with hundreds of customers, from medium size
single location companies to large regional enterprises, across
multiple industries and geographies.
SoftSolvers encourage try before buy, with guided POC’s &
Pilots to ensure solution fit. SoftSolvers offer right balance in
price predictability and flexibility for changing business needs.
Highly cost effective, with low initial investment and highly
affordable running cost. Save more than 50% in fees by
migrating from Siebel, MS Dynamics, Oracle, Salesforce, etc.
No capital investment on servers or software, cloud hosting,
daily backup, bug fix, security patches & application updates,
all taken care off. Just focus on business and Be Productive.
Quick and hassle
free rollout
Proven track
record
Best price value
package
Low risk POC’s,
Highly flexible
contracts
Key Differentiators

26. Soft Solvers Solutions
Malaysia: +603 8687 4433 Australia: +6140 5811 649
Singapore: +65 6304 8022 United States: +1 (916) 496-3040
Web: www.secondcrm.com Email: sales@secondcrm.com
Question & Answers
Thank You