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Securities and Exchange
  Commission Filings

   Journalism Professors


           Jan. 4, 2012

            Strictly Financials   1
Donald W. Reynolds National Center
    For Business Journalism
    At Arizona State University




                Strictly Financials   2
n    James K. Gentry, Ph.D.
n    Clyde M. Reed Teaching Professor
n    School of Journalism and Mass Communications
n    University of Kansas
n    jgentry@ku.edu




                      Strictly Financials            3
Securities and Exchange
Commission
n    Created in wake of Crash of 1929 to
      restore faith in markets
n    Securities Act of 1933
n    Securities Exchange Act of 1934
n    Justice Brandeis’ role




                   Strictly Financials      4
SEC Role
n    Protect investors through disclosure of
      certain information
n    Maintain a fair, orderly and efficient
      trading market, i.e. prevent
      misrepresentation
n    Maintain investor confidence
n    Facilitate capital formation

                    Strictly Financials     5
SEC Philosophy
n    All investors should have access to
      certain basic information about an
      investment before buying it and as long
      as they hold it.




                   Strictly Financials     6
Who Files
n    Companies with more than $10 million
      in assets whose securities are held by
      more than 500 owners must file annual
      and other periodic reports.




                   Strictly Financials     7
Accessing SEC Documents
n    Finance.yahoo, other financial sites
n    Company websites
n    SEC: www.sec.gov
n    SEC Filings and Forms (EDGAR)
       n  www.sec.gov/edgar.shtml

n    EDGAR: Electronic Data Gathering, Analysis
      and Retrieval System


                      Strictly Financials     8
Key SEC Documents
n    10-K
n    8-K
n    10-Q
n    Proxy statement
n    Prospectus
n    Form 13-D
n    Form 4
                  Strictly Financials   9
Form 10-K or Annual Report
n    Historically, had been filed within 90
      days after end of company fiscal year
n    Today, 60, 75 or 90 days after fiscal
      year ends, depending on company’s
      public float
n    Extensive financial data, including
      income statement, balance sheet and
      statement of cash flows
                    Strictly Financials        10
Form 10-K (cont.)
n    Extensive company information
n    Auditor’s report
n    MD&A or Management Discussion and
      Analysis
n    Extensive footnotes




                 Strictly Financials   11
Form 8-K or Current Update
n    “Material events”
n    Since August 2004, companies have
      four business days to file
n    SEC posts them almost instantly upon
      receipt
n    Number of filings more than doubled
      since rule change but has slowed

                   Strictly Financials   12
Form 8-K (cont.)
n    Change in company auditor and why
n    Bankruptcy-protection filing
n    Expanded disclosure involving director
      or officer resignation or appointments
n    Restatement of financial results
n    Key litigation
n    Termination of material agreements

                   Strictly Financials     13
Form 8-K (cont.)
n    Notice of de-listing by a stock exchange
n    Significant costs of leaving a biz
n    New off-books deals involving
      significant debt
n    Changes in company bylaws
n    Changes in company fiscal year
n    www.sec.gov/answers/form8k.htm

                   Strictly Financials     14
Form 10-Q or
Quarterly Update
n    Activities for the quarter (1, 2, 3)
n    Legal proceedings
n    Defaults
n    Labor negotiations
n    Discussion of “seasonality”
n    MD&A
n    Site of incorporation
                     Strictly Financials     15
Form 10-Q (cont.)
n    Many companies file 8-K with earnings
      release
n    “Material facts” must be in the 10-Q
      that might not be included in the 10-K
n    Key point: Unaudited




                   Strictly Financials     16
Form 14 or Proxy Statement
n    Information regarding upcoming annual
      meeting
n    Matters to be voted on at meeting
n    Executive compensation
n    Information on board members
n    Shareholder proposals
n    Major shareholders

                   Strictly Financials   17
Form S-1 or Registration
Statement
n    Also called prospectus
n    Going public or selling new shares
n    Financing, use of proceeds
n    “Risk factors”
n    Part I and Part II
n    “Red herring”


                   Strictly Financials     18
Form S-1 (cont.)
n    Look at exhibits, which may include the
      CEO’s employment contract or a list of
      the company’s real estate around the
      world




                   Strictly Financials     19
Form13-D
n    Must be filed by any outside investor
      who buys 5 percent or more of a public
      company’s stock
n    Information on investors, even if are
      private partnerships of individuals




                   Strictly Financials    20
Form 4
n    Announces changes in holdings of
      directors and officers (even if hold no
      stock), and shareholders owning 10
      percent or more of the company’s stock




                   Strictly Financials    21
Comment Letters
n    SEC posting online comment letters that it
      sends to public companies and mutual funds
      about their annual reports, public offerings
      and other filings
n    Makes it easier for investors and company
      rivals to understand the weaknesses of the
      disclosures and what financial issues are of
      concern to regulators


                     Strictly Financials        22
Why A Private Company
Files With SEC
n    If a private company has any debt that
      trades on an exchange. Even if a public
      company is bought by a private equity
      group and taken private, the obligation
      to file with the SEC continues if the debt
      remains under previous conditions.



                    Strictly Financials      23
Why A Private Company
Files With SEC
n    If the debt was issued on a registration
      statement and is held by more than 500
      holders of record, even if it is not traded
      on an exchange. Obligation continues
      until the number of shareholders of
      record falls below 300.



                     Strictly Financials      24
Why A Private Company
Files With SEC
n    If a company sold bonds or notes as
      part of a contract sale and the buyer
      said the company must file with the
      SEC until the bonds are retired. Most
      common reason.




                   Strictly Financials        25
SEC Commissioners
n    Elisse Walter, D, Chairman
n    Daniel Gallagher, R, Commissioner
n    Troy Paredes, R, Commissioner
n    Luis Aguilar, D, Commissioner
n    Unfilled position, D, Commissioner



                   Strictly Financials     26
SEC Commissioners (cont.)
n    Serve five-year terms
n    Appointed by the president
n    No more than three from the same
      political party




                  Strictly Financials    27
SEC Commissioners (cont.)
n    Interpret federal securities laws
n    Amend existing rules
n    Propose new rules to address changing
      market conditions
n    Enforce rules and laws




                  Strictly Financials    28
SEC Challenges
n    Approximately 15,000+ public companies
n    Before 2004, SEC had about 3,100
      employees, small by federal agency
      standards
n    Over last four years has had 3,500 – 3,600
      employees and a budget of approximately
      $900 million
n    Because of flat budgets, been 10 percent
      reduction of employees and cut of more than
      50 percent in new technology investments
                     Strictly Financials       29
SEC Challenges (cont.)
n    Requested $1.03 billion for FY 2010 and $1.2
      billion for FY 2011
n    Discussion of making it self-funded with
      control of its own budget
n    Has twice the turnover of the average
      government agency
n    2 1/2 years is average employment of an
      SEC attorney



                     Strictly Financials       30
SEC Challenges (cont.)
n    For three years before Enron’s
      bankruptcy, the SEC did not review its
      filings
n    Market meltdown of 2008
n    Bernard Madoff




                   Strictly Financials     31
SEC Revolving Door
n    In summer 2004:
n    Enforcement division manager to partner in
      major law firm (white-collar defense)
n    Regional director to partner in major law firm
      (white-collar defense)
n    Deputy director, investment management, to
      major bank (compliance)
n    Associate director to major law firm
      (securities practice)

                      Strictly Financials         32
SEC Uncertain Future
n    XBRL – eXtensible Business Reporting
      Language
n    Frustration with its performance
n    Legislative self-righteousness
n    Various proposals for restructuring
      oversight


                  Strictly Financials   33

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SEC Filings Overview by Jimmy Gentry

  • 1. Securities and Exchange Commission Filings Journalism Professors Jan. 4, 2012 Strictly Financials 1
  • 2. Donald W. Reynolds National Center For Business Journalism At Arizona State University Strictly Financials 2
  • 3. n  James K. Gentry, Ph.D. n  Clyde M. Reed Teaching Professor n  School of Journalism and Mass Communications n  University of Kansas n  jgentry@ku.edu Strictly Financials 3
  • 4. Securities and Exchange Commission n  Created in wake of Crash of 1929 to restore faith in markets n  Securities Act of 1933 n  Securities Exchange Act of 1934 n  Justice Brandeis’ role Strictly Financials 4
  • 5. SEC Role n  Protect investors through disclosure of certain information n  Maintain a fair, orderly and efficient trading market, i.e. prevent misrepresentation n  Maintain investor confidence n  Facilitate capital formation Strictly Financials 5
  • 6. SEC Philosophy n  All investors should have access to certain basic information about an investment before buying it and as long as they hold it. Strictly Financials 6
  • 7. Who Files n  Companies with more than $10 million in assets whose securities are held by more than 500 owners must file annual and other periodic reports. Strictly Financials 7
  • 8. Accessing SEC Documents n  Finance.yahoo, other financial sites n  Company websites n  SEC: www.sec.gov n  SEC Filings and Forms (EDGAR) n  www.sec.gov/edgar.shtml n  EDGAR: Electronic Data Gathering, Analysis and Retrieval System Strictly Financials 8
  • 9. Key SEC Documents n  10-K n  8-K n  10-Q n  Proxy statement n  Prospectus n  Form 13-D n  Form 4 Strictly Financials 9
  • 10. Form 10-K or Annual Report n  Historically, had been filed within 90 days after end of company fiscal year n  Today, 60, 75 or 90 days after fiscal year ends, depending on company’s public float n  Extensive financial data, including income statement, balance sheet and statement of cash flows Strictly Financials 10
  • 11. Form 10-K (cont.) n  Extensive company information n  Auditor’s report n  MD&A or Management Discussion and Analysis n  Extensive footnotes Strictly Financials 11
  • 12. Form 8-K or Current Update n  “Material events” n  Since August 2004, companies have four business days to file n  SEC posts them almost instantly upon receipt n  Number of filings more than doubled since rule change but has slowed Strictly Financials 12
  • 13. Form 8-K (cont.) n  Change in company auditor and why n  Bankruptcy-protection filing n  Expanded disclosure involving director or officer resignation or appointments n  Restatement of financial results n  Key litigation n  Termination of material agreements Strictly Financials 13
  • 14. Form 8-K (cont.) n  Notice of de-listing by a stock exchange n  Significant costs of leaving a biz n  New off-books deals involving significant debt n  Changes in company bylaws n  Changes in company fiscal year n  www.sec.gov/answers/form8k.htm Strictly Financials 14
  • 15. Form 10-Q or Quarterly Update n  Activities for the quarter (1, 2, 3) n  Legal proceedings n  Defaults n  Labor negotiations n  Discussion of “seasonality” n  MD&A n  Site of incorporation Strictly Financials 15
  • 16. Form 10-Q (cont.) n  Many companies file 8-K with earnings release n  “Material facts” must be in the 10-Q that might not be included in the 10-K n  Key point: Unaudited Strictly Financials 16
  • 17. Form 14 or Proxy Statement n  Information regarding upcoming annual meeting n  Matters to be voted on at meeting n  Executive compensation n  Information on board members n  Shareholder proposals n  Major shareholders Strictly Financials 17
  • 18. Form S-1 or Registration Statement n  Also called prospectus n  Going public or selling new shares n  Financing, use of proceeds n  “Risk factors” n  Part I and Part II n  “Red herring” Strictly Financials 18
  • 19. Form S-1 (cont.) n  Look at exhibits, which may include the CEO’s employment contract or a list of the company’s real estate around the world Strictly Financials 19
  • 20. Form13-D n  Must be filed by any outside investor who buys 5 percent or more of a public company’s stock n  Information on investors, even if are private partnerships of individuals Strictly Financials 20
  • 21. Form 4 n  Announces changes in holdings of directors and officers (even if hold no stock), and shareholders owning 10 percent or more of the company’s stock Strictly Financials 21
  • 22. Comment Letters n  SEC posting online comment letters that it sends to public companies and mutual funds about their annual reports, public offerings and other filings n  Makes it easier for investors and company rivals to understand the weaknesses of the disclosures and what financial issues are of concern to regulators Strictly Financials 22
  • 23. Why A Private Company Files With SEC n  If a private company has any debt that trades on an exchange. Even if a public company is bought by a private equity group and taken private, the obligation to file with the SEC continues if the debt remains under previous conditions. Strictly Financials 23
  • 24. Why A Private Company Files With SEC n  If the debt was issued on a registration statement and is held by more than 500 holders of record, even if it is not traded on an exchange. Obligation continues until the number of shareholders of record falls below 300. Strictly Financials 24
  • 25. Why A Private Company Files With SEC n  If a company sold bonds or notes as part of a contract sale and the buyer said the company must file with the SEC until the bonds are retired. Most common reason. Strictly Financials 25
  • 26. SEC Commissioners n  Elisse Walter, D, Chairman n  Daniel Gallagher, R, Commissioner n  Troy Paredes, R, Commissioner n  Luis Aguilar, D, Commissioner n  Unfilled position, D, Commissioner Strictly Financials 26
  • 27. SEC Commissioners (cont.) n  Serve five-year terms n  Appointed by the president n  No more than three from the same political party Strictly Financials 27
  • 28. SEC Commissioners (cont.) n  Interpret federal securities laws n  Amend existing rules n  Propose new rules to address changing market conditions n  Enforce rules and laws Strictly Financials 28
  • 29. SEC Challenges n  Approximately 15,000+ public companies n  Before 2004, SEC had about 3,100 employees, small by federal agency standards n  Over last four years has had 3,500 – 3,600 employees and a budget of approximately $900 million n  Because of flat budgets, been 10 percent reduction of employees and cut of more than 50 percent in new technology investments Strictly Financials 29
  • 30. SEC Challenges (cont.) n  Requested $1.03 billion for FY 2010 and $1.2 billion for FY 2011 n  Discussion of making it self-funded with control of its own budget n  Has twice the turnover of the average government agency n  2 1/2 years is average employment of an SEC attorney Strictly Financials 30
  • 31. SEC Challenges (cont.) n  For three years before Enron’s bankruptcy, the SEC did not review its filings n  Market meltdown of 2008 n  Bernard Madoff Strictly Financials 31
  • 32. SEC Revolving Door n  In summer 2004: n  Enforcement division manager to partner in major law firm (white-collar defense) n  Regional director to partner in major law firm (white-collar defense) n  Deputy director, investment management, to major bank (compliance) n  Associate director to major law firm (securities practice) Strictly Financials 32
  • 33. SEC Uncertain Future n  XBRL – eXtensible Business Reporting Language n  Frustration with its performance n  Legislative self-righteousness n  Various proposals for restructuring oversight Strictly Financials 33