The Seattle Public Library is seeking 16 print ads to increase usage of its main branch and library system overall. Usage has dropped off at the main branch and neighborhood branches have not excited people as much as hoped. The library needs to be seen as cool, current, and a place where people can find out about anything. The ads must promote this message on a limited budget without paid photography or stock images, instead focusing on a tone that is open, inviting, and highlights the library's innovative spirit.