SearchLeeds 2017 - Ellie England, Search Account Director, Bing - The Future of Search

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In a world where smart devices permeate our lives, consumers have an increasing expectation of a personalised and relatively predictive search experience. Join us as we discover how, as marketers, we should prepare and adapt for the future of search.

Marketing

Twitter: @elenglan1
Linkedin: https://uk.linkedin.com/in/elisabethengland

Microsoft’s mission
Empower every person and every
organization on the planet to achieve more
Bing’s mission
To empower advertisers around the world to
do more with search advertising
Microsoft & Bing

How do you
think about search?
A marketer’s multi-tool for
digital transformation
Access
Utility
Insight

Preparing for the Future
Search that is personal pervasive predictivepersonal pervasive predictive more human

The future: Conversations
• Natural language between people
and technology
• Conversational canvas
• Bots and agents
2000s: Mobile
• Social
• User download apps
from App Stores
1990s: Internet
• Search
• User “visits” websites
1980s: PC
• Desktop

think of search
throughout the CDJ
usethepowerofsearchdata
outsideyourcampaigns
begininvestinginbots
create personal experiences
and adapt for natural queries

Thank you.
Twitter: @elenglan1
Linkedin:
https://uk.linkedin.com/in/elisabeth
england .

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