The document describes someone who smelled gas in their home and thought lighting a match would help identify the source. However, what they saw was unexpected. They then search online to understand what they saw and why they got that unexpected result. The document provides guidance on how to narrow online searches from broad topics to more specific keywords and subjects. It lists publications and parent companies that may publish negative articles on big business to help identify alternative press sources for researching such topics.

1. I wonder why it smells
like gas in here. If I light
a match, I’ll be able to
see the source.

3. Hmmm…That’s not
what I expected. Maybe
I should try a
flashlight…

4. Type in search terms
What am I expecting to see?
What DID I see?
Why DID I get that?
Adjust your search

5. Lather
Rinse
Repeat

6. Start with a broad
search, then narrow by
subject and/or keyword

7. Keyword: Words Subject: A MAIN TOPIC
Appear Somewhere in IN THE DOCUMENT
Document or Record

8. Start with a broad search, then
narrow by subject or keyword
Meat (keyword) (Over 2
million hits)
Meat (subject)
(86,618 hits)
Meat (SU) AND contamination
(2,377 hits)
Meat (SU) and food
contamination (su) (1,602hits)
Narrow by
MAGAZINES,
News Books (74) hits
and eBooks

9. SUBJECT terms in Ebsco databases
listed under each article title

10. SUBJECT terms in EbscoHost
And Listed in Left Column

11. Make ONE
(okay, maybe two)
change at a time.

12. There are lots of
ways to narrow:
• Subject
• Scholarly (peer reviewed)Journals
• Date
• Books
• Magazines
• By Publication (e.g., Time, Newsweek,
Sports Illustrated)

17. Publications that may be likely to run
negative articles about big business:
Alive: Canada's Natural Health & Wellness Mother Earth News
Magazine Natural Health
Animals' Agenda New Internationalist
Atlantic Monthly New Republic
Canadian Dimension New Scientist
Christian Science Monitor New Statesman
Current Science New Vegetarian & Natural Health
Earth Island Journal Newsweek
Ecologist Nutrition Action Health Letter
Ends (Environmental Data Services) Pediatrics
Environmental Nutrition Shape
Exceptional Parent Sierra
Greenpeace Update Time
Harper's Magazine Time International (Canada Edition)
Journal of American Culture Tufts University Health & Nutrition Letter
Jama: Journal of The American Medical Vegetarian Times
Association World Watch
Lancet
Men's Health

18. Parent Companies of Publications that may be likely
to run negative articles about big business:
American Academy of Pediatrics Natural Health Society of Australia (Nsw)
American Spectator Inc.
Atlantic Media Company Nature Publishing Group
Center For Science In The Public Interest New Internationalist
Christian Science Publishing Society New Statesman Ltd.
E: The Environmental Magazine
Rolling Stone
Earth Island Institute
Ecosystems (Trading As The Ecologist) Sierra Club
The Nation Taylor & Francis Ltd
National Catholic Reporter Publishing Time Inc.
Company Tnr Ii, Llc
National Provisioner Total Health Communications, Inc.
Vegetarian Resource Group
Vegetus Publications
World Future Society
Worldwatch Institute

20. Custom search engine:
Vaughan’s Alternative Press
Searches ONLY
Alternative Press sites
http://www.google.com/cse/home?cx=003858673
786651350075%3A6ihed2ykopo