In 2013, the company had a low employee retention rate of 34% and was struggling with outdated SEO practices, lack of trust between employees and management, and no clear brand or identity. To improve culture, they focused on selective hiring, setting clear team goals, treating management as a learnable skill, rewarding innovation, and embracing their quirky personality. These changes led to increased employee retention rates from 34% in 2013 to 48% in 2014 to 87% in 2015 as they built a stronger company culture.

1. May 12 & 13, 2016 | Breckenridge, Colorado

2. Our Battle to Build
Culture

3. 2013…Hard Times on the Farm
Retention Rate – 34%

4. OUCH…
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6. So We Tried Some Stuff…

7. But - We Had Bigger
Problems

8. We Were Stuck in Old School SEO

9. Employee +
Management
=
BROKEN

10. Haters Were Gonna Hate…

11. Virtually No Brand or Identity

12. We Didn’t Trust Each Other
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13. Here’s What We Did

14. Got Picky on Hiring

15. Small Teams.
Clear Goals.
Much Happiness.

16. Management = a
Skill
not just a promotion

17. Personal Accountability =
Key

18. Found
Meaning

19. Rewarded
Innovation

20. Decent Perks
Not Just Donuts
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21. Embraced the Quirkiness

23. 2013 : 34%
2014 : 48%
2015 : 87%
Employee
Retention Rates

24. It’s Still a Work in Progress

25. OK We’re Done
www.VSEO.com
Facebook.com/volume9inc
Twitter.com/V9SEO
May the SEO Force Be With You! T