Google search trends over the last 30 days show that people have been searching for ways to continue grooming and styling themselves at home, as well as searching whether takeaways would remain open. Searches also increased for online games, bingo sites, and ways to improve home workspaces with furniture and equipment. People sought information on business loans and support for small businesses during this time. Many searches also related to home improvement projects, volunteering for the NHS, and dealing with cancelled holiday plans.

1. WE'RE SEARCHING FOR
MORE THAN TOILET ROLL
How has COVID-19 changed what we search for?
Over the last 30 days, here's what Google Trends
shows we've been searching for...

2. WE WANT TO KEEP LOOKING
OUR BEST
We may not be going out in public all that much but
we sure want to keep on top of our personal grooming.
"how to cut hair at home" +300%
"best home hair dye" +140%
"mens hair clippers" +90%
"how to dye your own hair" +80%

3. Unsurprisingly, searches around takeaways have seen
a spike. But what exactly are the great British public
concerned about?
"will takeaways stay open coronavirus" (new)
"are takeaways still open" (new)
"will takeaways stay open" (new)
"can takeaways stay open" (new)
WE'RE CONCERNED ABOUT
TAKEAWAYS

4. From online bingo and gaming with friends, one things
for certain, we're looking for ways to stay entertained.
"online board game" +350%
"games to play with friends online" +250%
"Foxy Bingo" +160%
"tombola" +90%
"ladbrokes" +60%
FROM BINGO TO BOARD GAMES

5. Searches for desks, laptops and computer screens
boomed from mid March as the army of home workers
looked to improve their home offices.
"argos desk" +350%
"john lewis office chair" +250%
"wayfair desks" +200%
"chromebook" +150%
"computer desks" +150%
"computer monitor" +140%
KITTING OUT OUR NEW
HOME OFFICE

6. Protecting our livelihoods remains on peoples' minds,
and we have a lot of questions on business loans.
"business interruption loan" (new)
"coronavirus business loan" (new)
"government loan for business" +350%
"government small business loan" +250%
"santander business loan" +200%
"barclays business loan" +190%
PROTECTING OUR BUSINESSES

7. After all, we're going to be staring at these four walls
way more than we planned... might as well make them
look good.
"b&q" +350%
"best lawn mower" +150%
"wall paint colours" +120%
"screwfix" +90%
"cuprinol fence paint" +80%
"wickes diy" +40%
SPRING DIY TO PASS THE TIME

8. In true Brit fashion, we're ready and willing to do our bit.
Supporting our NHS and those who need help in our
communities, just tell us what to do.
"nhs responders" (new)
"nhs volunteer responders" (new)
"coronavirus volunteers" (new)
"covid 19 volunteers" (new)
"nhs volunteer coronavirus" (new)
SUPPORTING OUR NEIGHBOURS
& COMMUNITIES

9. Sadly, the nation has seen their holiday dreams
dashed. For those who were due to jet off, we've had a
lot of questions about where things stand...
"jet 2 flights cancelled" (new)
"love holidays cancellations" (new)
"tui cancelled holidays" (new)
"jet2 holidays cancellation policy" +5,000%
"leger holidays coronavirus" +4,400%
"haven holidays coronavirus" +3,600%
"virgin holidays coronavirus" 2,400%
HOLIDAY BLUES

10. We're not going to let isolation stop us reaching our
fitness goals! And, we're keen to do all we can to give
our immune systems that extra boost.
"treadmill hire" +400%
"meditation apps" +400%
"online fitness classes" +350%
"online workouts" +300%
"buy treadmill" +250%
"immune system vitamins" +300%
TAKING CARE OF OURSELVES

11. Not ones to rest on our laurels, we're in the need of
something new to keep us occupied. Time for some
inspiration...
"hobbies at home" +200%
"crafts for adults" +200%
"hobbies to do at home" +100%
LOOKING FOR SOMETHING
NEW TO DO

12. From home schooling ideas for parents, to online
courses that boost your knowledge, we're committed to
carry on learning.
"home school ideas" +300%
"home school timetable" (new)
"open university free online courses" +170%
"online language courses" +110%
"online learning for kids" +110%
INVESTING IN LEARNING

13. Looking after our furry family members is a top priority.
Many of us are even looking to add to our brood... more
company while we're stuck at home!
"preloved dogs" +150%
"pet food online" +140%
"cocker spaniel puppies for sale near me" +120%
"airdale puppies for sale" +100%
"pet supplies online" +100%
FOUR LEGGED FRIENDS TO
KEEP US COMPANY

14. wmgagency.co.uk | enquiries@wmg.uk.com
Digital with a difference,
data is in our DNA.