1. Search Engine Accessibility Review
WE ARE LOOKING AT THE MAJOR ISSUES THAT AFFECT HOW SEARCH ENGINES ARE ABLE TO CRAWL, INDEX AND
RANK YOUR WEBSITE. REPORT IS DELIVERED AS ARCHITECTURAL SUGGESTIONS AND RECOMMENDATIONS TO GUIDE
YOUR CHANGES AND FUTURE DEVELOPMENT.
Basic Technical
 Site architecture
 URL structure/all site domains and subdomains
 Code/technical issue (javascript, flash, iframes, html/css validation)
 Crawl issues – analysis of indexation and caching
 Robots.txt
 Sitemap
 Proper use of redirects
 Proper custom 404 page
Advanced Technical
 Page Speed
 Structure Data – Recommendations on implementing semantic markup.
 Canonicalization – Issues with web content that has more than one possible URL
 RSS feed review
Content
 Title Tags
 Meta Tags
 Content review (Length, spelling and grammar, duplicate content issues)
 Text formatting (Proper use of headings strong and
 Broken links checking
 Internal linking and anchor text optimization
 Alt tags for images
Other
 Analysis of Current Visibility, Rankings and Traffic
 Blog optimization (if applicable)
 Google Analaytics Integration
 Registering at major search engines (Google, Bing, Yandex(Russian)) webmaster areas and adding sitemaps.
 Other On page SEO factors – We follow the industry and all changes that aren’t yet reflected in this list are also considered.

2. Keyword Research
We use:
 Common sense
 Content research
 Multiple tools
 Existing analytics data
 Advice of friends
TO LEARN HOW PEOPLE ARE SEARCHING FOR YOU. OUR REPORT INCLUDES SPREADSHEET DATA
ON SEARCH TERMS RELEVANT TO YOUR MARKET, ALONG WITH SUGGESTIONS FOR
IMPLEMENTATION AND RECOMMENDATIONS FOR BROADENING CONTENT SCOPE TO ACHIEVE
GREATER VISIBILITY AND TRAFFIC.
Link Building
1. Before we start, we:
 Audit and remove bad links
 Work on potential link preservation issues
 Analyze competitors and their link profiles
 Find industries top competitor and non-competitor websites
 Draft a link building strategy
2. How we do:
 Partner with industry’s relevant websites
 Guest blog
 Localized link building
o Google Places
o Local Directories
o Business partners
 Relevant/niche and high quality only directory submissions
 Broken link building
 Content marketing
o News
o Case studies
o How to guides
o Photos
o Videos
o Infographics
3. What we don’t do:
 Look at Google Page Rank as the only indicator
 Directory spamming
 Article directories spamming

3.  Forum spam
 Press release spamming
 Guest post/Blog network spamming
 Comment spamming
 Link exchange spamming
 Link wheels
 Social bookmarking
SEO Training & Workshops
Training workshops are custom tailored to the specific needs of your organization. We provide
basic training for new in-house search marketers, as well as offering advanced training on
topics such as site architecture, content development, and high-level SEO tactics.
On-site workshops can range from half-day to multi-day engagements, depending on your
needs. We will provide work packets and reference materials for your legacy use, and phone
support for a short period following your workshop.