This presentation gives an overview about the search engine optimization, which also called SEO. It covers the search engine landscape, how the search engines work, building accessible sites, and building search strategies.
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
All About Search Engine Marketing - A Look At the Past Jing Zhou
http://Search-EngineConsulting.com Call Toll Free 877-618-6284 Search engine marketing, also known as SEM, is an internet marketing strategy that aims to promote certain websites through greater visibility in Google,Yahoo and Bing.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
The keys to a successful SEO campaign are establishing a baseline for your current organic authority and visibility, identifying opportunities to improve, applying SEO best practices and then monitoring the progress of your keywords and content. Considering all of the data and level of effort required to perform all of these tasks it is also critical to choose the right tools to help collect data and then analyze, prioritize and automate your SEO efforts. Jeff Riddall is a 15+ year marketing technology industry veteran who has managed the development of an enterprise SEO platform.
In this webinar, he discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck....
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
All About Search Engine Marketing - A Look At the Past Jing Zhou
http://Search-EngineConsulting.com Call Toll Free 877-618-6284 Search engine marketing, also known as SEM, is an internet marketing strategy that aims to promote certain websites through greater visibility in Google,Yahoo and Bing.
Being proficient at SEO fundamentals is essential to ranking high on Search Engine Results Pages, however, most businesses don't follow best practices for technical, content, off-page, and keyword optimization for SEO performance
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
The keys to a successful SEO campaign are establishing a baseline for your current organic authority and visibility, identifying opportunities to improve, applying SEO best practices and then monitoring the progress of your keywords and content. Considering all of the data and level of effort required to perform all of these tasks it is also critical to choose the right tools to help collect data and then analyze, prioritize and automate your SEO efforts. Jeff Riddall is a 15+ year marketing technology industry veteran who has managed the development of an enterprise SEO platform.
In this webinar, he discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck....
WHO WE ARE?
SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world.
Web Design Course
Graphic Design Course
Digital Marketing Course
PURPOSE
Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority.
VISION
SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students
URL:
https://www/seoskills.in
https://www.alltechskills.com
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Internet has become an essential part of our life. Whenever user wants to search for required information, internet provides them respective result. Internet made the life of people very easy in all possible ways by providing appropriate information regarding business, marketing, education and health. To make searching easy for user Search Engine Optimization (SEO) techniques has been developed. SEO techniques are used to increase the visibility of websites. Search engine optimization (SEO) is best known for webpage optimization to make search engine friendly for user. It can increase the ranking of websites so that web link appears on the first search engine result page (SERP). Web owners submit their web sites on search engine. Search engine working on the basis of crawler and indexer program. Website ranking depends upon the indexing of search engine. Early webmasters usually add irrelevant or excessive keyword in website content so that they increase the rank of their websites. Search engine uses different algorithm to prevent manipulation of website ranking. Search engine provides information on website optimization. Mostly webmaster depends upon SEO for their website ranking. In this paper, the main emphasis is on the different techniques of SEO which have been developed till now, their applications and the comparison of all those techniques on different parameters.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
WHO WE ARE?
SEO SKILLS was founded as a digital marketing & branding academy which provides high quality training on traditional branding and internet marketing using the different IT channels and tools available. We are based in Hyderabad, India, serving our clients with full dedication since our inception. Our main objective is to help address the increasing need for certified internet marketers with communication and marketing professionals for each industry all over the world.
Web Design Course
Graphic Design Course
Digital Marketing Course
PURPOSE
Our purpose is to become the leader within the industry of branding and digital marketing education through giving improved training services, and upgrading our teaching skills as well as methodologies to updated and uphold healthy relationships with our team and students. To render quality training, which exceeds the need of our students who dream to become a branding specialist within the digital space is also our priority.
VISION
SEO SKILLS is the academy that comes with a clearer vision to communicate the best and high quality education and learning on branding domains and internet marketing. We are passionate regarding teaching that we’ve been in the industry for over 10 years and we continuously work hard so we can effectively upgrade our skills to provide the greatest knowledge and service to our students
URL:
https://www/seoskills.in
https://www.alltechskills.com
A short study and presentation about the steps involved in Search Engine Optimization. The presentation also explores the role of Search Engine Optimization in search marketing.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Internet has become an essential part of our life. Whenever user wants to search for required information, internet provides them respective result. Internet made the life of people very easy in all possible ways by providing appropriate information regarding business, marketing, education and health. To make searching easy for user Search Engine Optimization (SEO) techniques has been developed. SEO techniques are used to increase the visibility of websites. Search engine optimization (SEO) is best known for webpage optimization to make search engine friendly for user. It can increase the ranking of websites so that web link appears on the first search engine result page (SERP). Web owners submit their web sites on search engine. Search engine working on the basis of crawler and indexer program. Website ranking depends upon the indexing of search engine. Early webmasters usually add irrelevant or excessive keyword in website content so that they increase the rank of their websites. Search engine uses different algorithm to prevent manipulation of website ranking. Search engine provides information on website optimization. Mostly webmaster depends upon SEO for their website ranking. In this paper, the main emphasis is on the different techniques of SEO which have been developed till now, their applications and the comparison of all those techniques on different parameters.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
Essential guide to understanding SEO and Webometrics - and quick tips and act...Gagandeep Walia
Essential guide to understanding SEO and Webometrics - and quick tips and actions to imporve website quality -
This presentation was created taking an example of a university website to demonstrate the concepts of SEO and what it means to optimize the site for a search engine. This also includes Webometrics ranking concepts - what it is and how is it calculated, along with the essential steps that can be taken to ensure a better ranking.
Author: Gagandeep Singh Walia
Analysis of Schema.org integrations for Advanced SEO (SMX Advanced 2013)Marcus Tober
From Microdata to Rich Snippets. Popular Schema.org is one of the keys to become more successful in Advanced SEO. If you understand how to improve the results with Schemas you will drive a higher CTR and more traffic. SEO is much more than just improving keywords or links. In this presentation you get insights in which categories you'll find the most Schema integrations, how many and if there could be a positive impact on rankings.
Understanding how the search engines work and our process for evaluating SEO performance.
Learn the importance of SEO compared to other forms of online traffic such as paid search and social media.
For more information please visit us at http://jagdigital.com.au/
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Table of Contents
● What is SEO?
● Examples of popular Search Engines
● Search Engines Market share
● Why is Search Engine marketing important?
● Advantages of SEO
● Disadvantages of SEO
● What is a SEO Algorithm?
● Steps to developing a good SEO Strategy
● SEO Ranking Factors
● Basic tips for optimization
● Top SEO Tools
● Conclusion
This presentation is based on Search Engine Optimization.
Here we will be discussing the meaning of SEO, how it is done.
what are the ranking factors which are useful to set ranks of website.
then we discuss why do we need SEO.
finally we will be discussing some of the algorithms used by google to improve the search results of any keyword searched.
Ah, the age old question.
As we continue to have a better understanding of the internet and its boundless grandeur, we develop a keener sense of what users want and expect from a website.
For example, things like:
Tasteful, user friendly design
Unique, findable, shareable content
Scannable text
A compelling reason to visit
...all influence your ability to connect with your audience.
Now more than ever, you need to up your website game. It is far too easy to be left in the dust behind the surge of new entrants to the digital space each and every day. To have a fighting chance of staying relevant, you must evolve your website, test any changes, and then do it all over again.
We get it.
We gathered all of our internal web development and SEO gurus with a simple goal in mind: to share some of the best web tools in our arsenal. We sorted through the vast amount of web tools available, picked out the best, and organized them all in one convenient document.
Check out this guide and take your website from old and crusty to fresh and awesome.
4. SEO Definition
• It is the process of getting traffic from the
“free,” “organic,” “editorial” or “natural”
listings on search engines.
Search Engine Optimization - SEO
6/03/2013 | page. 4
5. Organic vs. Paid Search
Paid
Organic
Search Engine Optimization - SEO
6/03/2013 | page. 5
6. Click-Through Rates
#1: Gets 30% of
traffic and sales
#2: Gets 12% of
traffic and sales
#3: Gets 7% of
traffic and sales
#4: Gets 5% of
traffic and sales
#5: Gets 4% of
traffic and sales
Search Engine Optimization - SEO
6/03/2013 | page. 6
8. Local Search Results
Completely different
ranking algorithm
than standard
search results
Probably doesn’t
get traffic like most
“#1” results
Search Engine Optimization - SEO
6/03/2013 | page. 8
9. Different Types of Search
Results
• Image results
• Video results
• News & Blog results
• Shopping results
• Instant answers results
Search Engine Optimization - SEO
6/03/2013 | page. 9
10. How Search Engines Work?
Search Engine Optimization - SEO
6/03/2013 | page. 10
11. Crawling & Indexing
Without links,
the engines
might never
find this page
Search Engine Optimization - SEO
6/03/2013 | page. 11
18. Crawlability / Link
Architecture
Search Engine Optimization - SEO
6/03/2013 | page. 18
19. Requirements
• Content duplication!
• Duplicate Titles & Meta Descriptions!
• URL structure:
– http://www.sony.be/lang/nl/hub/handycam-
camcorders
Language
Keywords in page name,
Single domain separated by hyphen
Shallow folder structure
with relevant words
Search Engine Optimization - SEO
6/03/2013 | page. 19
20. Search UN-Friendly URLs
• http://Xyz3.nationalgeographic.com/a/?q=3
1z&mg=vv7z&sd=8
No keywords in the URL string
Unnecessary
Subdomain Dynamic URLs don’t perform as
well as static and engines
recommend against more than
two parameters
Search Engine Optimization - SEO
6/03/2013 | page. 20
26. In Practice
• Tools (Demo)!
– Predict the Effort Required to Rank Well.
– Choose the “Best” Words/Phrases to Target.
– Keywords!
• Search Engine Guidelines (Demo)!
– AdWords Tools.
Search Engine Optimization - SEO
6/03/2013 | page. 26
27. Salespeople & Customers
• Campaign Data
• Add Keyword
Search Engine Optimization - SEO
6/03/2013 | page. 27
28. Strategic Tips for SEO
• Know Today’s Customers.
– Know Your Future Customers.
• Create the Content Both Desire.
– Making Content Easy to Share.
• Measure, Optimize & Improve.
– Tools for Quick Analysis.
Search Engine Optimization - SEO
6/03/2013 | page. 28
29. Strategic Tips for SEO
Search Engine Optimization - SEO
6/03/2013 | page. 29