In2itive - Search Engine Optimization - Jan 12

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Local SEO at it's finest. This presentation was put together for an executive summit put on by Sherry Jordan and delivered in a Q&A format.

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  • Keyword research is the foundation of any PPC, Social, or SEO campaigns as it helps us find out how our target market is researching our brand and products or services.
  • http://www.slingshotseo.com/wp-content/uploads/2011/07/Google-vs-Bing-CTR-Study-2012.pdf
  • ----- Meeting Notes (10/22/12 11:23) -----Jump into SEO
  • Highly measurableAffordablePhoto credit: http://www.flickr.com/photos/breatheindigital/4778642362/sizes/o/----- Meeting Notes (10/22/12 11:23) -----"free traffic" is not so free these days
  • ----- Meeting Notes (10/22/12 11:23) -----Each page has targeted keyword group to use for on-page optimization
  • Descriptive targeted keywords in title and URLH1 is ok and probably generated by their content management system (CMS)
  • Title – only the brand name – add “candy bars”, “chocolate” or “Nutritional Information”URL – cut off word only targeting “nutrition” – Is this page about “nutrition”?H1 – Missing completely – the red 3 musketeers is an image, which search engines can’t read – really bad!
  • In2itive - Search Engine Optimization - Jan 12

    1. 1. In2itive Search LLC - Confidential 10/22/12Search Engine Optimization
    2. 2. In2itive Search LLC - Confidential 1/21/2013About In2itive Search LLC Google AdWords, Google Analytics, and Microsoft AdCenter Certified Digital marketing consultant since 2008 Principle based organization – Honesty, Be the best Service guarantee Involved in local and national organizations
    3. 3. In2itive Search LLC - Confidential 1/21/2013In2itive Capabilities Pay Per Click  Worked with small to large accounts ($500 – over $1m) Search Engine Optimization  Audited hundreds of sites to increase organic search traffic and conversions  Provides plans and recommendations for successful link building strategies  Local SEO strategy and implementation Social Media  Audited and provided new strategy for increased engagement, traffic and conversions WordPress Web Design
    4. 4. KeywordResearch
    5. 5. In2itive Search LLC - Confidential 1/21/2013
    6. 6. In2itive Search LLC - Confidential 1/21/2013
    7. 7. In2itive Search LLC - Confidential 1/21/2013
    8. 8. In2itive Search LLC - Confidential 1/21/2013Search Engine OptimizationOrganic Listings
    9. 9. Increase Profits
    10. 10. In2itive Search LLC - Confidential 1/21/2013On-Site SEO Factors – Over 200 Keyword usage  Title  H1s & H2s  Friendly optimized URLs Internal link structure Page architecture Trust of the host domain
    11. 11. In2itive Search LLC - Confidential 1/21/2013
    12. 12. In2itive Search LLC - Confidential 1/21/2013 Zappos – Good ExampleTitleURL H1 http://www.zappos.com/nike-air-max-excellerate-dark-grey-cool-grey-black-metallic-silver
    13. 13. In2itive Search LLC - Confidential 1/21/2013 3 Musketeers – Bad ExampleTitleURL H1 Missing! http://www.3musketeers.com/nutrition_orig.shtml
    14. 14. In2itive Search LLC - Confidential 1/21/2013Off-Site SEO Factors Relevant links Social mentions Keyword focused anchor text Many link sources Site history
    15. 15. In2itive Search LLC - Confidential 1/21/2013Social Impacts SEO
    16. 16. In2itive Search LLC - Confidential 1/21/2013
    17. 17. In2itive Search LLC - Confidential 1/21/2013Major Changes Last 18 Months
    18. 18. In2itive Search LLC - Confidential 1/21/2013What Changed?Panda Penguin Starts with humans  Link schemes Targeted content farms  Keyword stuffing Scrapper sites  Over optimization Ads above the fold  Cloaking & sneaky redirects Multiple updates and refreshes (20 to date)
    19. 19. In2itive Search LLC - Confidential 1/21/2013Really Good Content Use more social media Focus on quality not quantity Write link-worthy content
    20. 20. In2itive Search LLC - Confidential 1/21/2013Local SEO Name, Address, Phone Number Categories Reviews Citations Site Optimized for Local SEO
    21. 21. In2itive Search LLC - Confidential 1/21/2013SEO Strategy – Must Have It1. Keyword research2. Quick on-page updates3. Layout content strategy4. Begin site layout or structural (URL) changes5. Share amazing content6. Monitor, measure, monetize
    22. 22. In2itive Search LLC - Confidential 1/21/2013Rankings, traffic, & conversions
    23. 23. In2itive Search LLC - Confidential 1/21/2013Google Analytics – Free & Useful
    24. 24. In2itive Search LLC - Confidential 1/21/2013Contact – Just in caseNick Footer nick@in2itivesearch.com LinkedIn

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