The document discusses search engine marketing (SEM) which includes search engine optimization (SEO) and paid search advertising. SEO focuses on optimizing a website to rank higher organically in search engines while paid search involves paying to promote websites in search results. The document provides information on how SEM can increase website traffic and visibility, examples of SEM performed for clients, and the benefits of hiring Go Live UK for SEM services.

1. Go Live UK Presents Search Engine Marketing Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

3. SEM includes all search engine related services to increase your website traffic and exposure.

4. SEO focuses on designing and optimizing your Web site so that your site will rank higher within the organic search results pages — the list of Web sites that pop up when you conduct a search, while paid search or PPC advertising involves paying search engines so that your site appears as a sponsored link.Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

6. 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.

7. Better business visibility and recognition

8. More targeted traffic

9. High Return of Investment (ROI)Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

11. SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way.

12. SEO is not really that simple, but the bottom line is, if your page is optimized both on page and off, you generally get higher natural search engine rankings, which leads to traffic for you.Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

13. Five SEO Basics A Search Engine friendly web design A Search Engine friendly CMS Quality web content presented the way Search Engines prefer A balanced incoming links profile Social Media Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

15. Add Header Tags- H1 to H6 tags

16. Add Alt and Title Attributes

17. Quality keyword-rich content

18. Internal Linking

20. Sitemap Submission

21. Google Maps submission

22. Directory submission

23. Link exchange

24. Article submission

25. Press release submission

26. BloggingGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

28. More targeted traffic

29. More new customersGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

31. More targeted traffic

32. More new customersGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

34. More targeted traffic

35. More new customersGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

37. We would help you get more targeted traffic

38. We would help you increase your brand/business awareness

39. We use a proven 20-step SEO procedure

40. We listen to our clients

41. We send reports for every step completed

42. We make a customer-focused SEO

43. We understand business and marketing dynamics better

44. We always strive to deliver robust & accountable search engine optimization, marketing & promotion strategies for your website.

45. We consistently meet deadlines and overall client satisfactionGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

47. Paid campaigns, which help a website to gain traffic and visibility.

48. Paid advertising around the internet

49. Paid online promotionGo Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

50. Five Paid Advertising Basics Pay Per Click Pay for Inclusion Paid Banner Advertising Paid Links Paid Surveys Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

52. Choose your budget

53. Define your goals

54. Research the niche market and spy on your competitors

55. Use Google Ad Words and create Ad Words campaigns for your business

56. Advertise into popular website with an Ad Banner

57. Pay for inclusion in popular directories, such as Yahoo Dir.

58. Use Classified adds, where appropriate

59. Create paid surveys to promote your products

60. Find relevant quality websites, which sell links and buy one.

62. Choose your budget

63. Define your goalsPaid Search Marketing?! Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

65. . IT depends on your type of business, your target market

66. . It depends on what you can afford

67. . Some websites sell quality links to certain websites. A link price should be negotiated.

68. . As a conclusion your budget depends on your niche market.Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

69. Social Media MarketingTime to go social… To be continued … Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com

70. Search Engine Marketing Go Live UK Ltd 86 Marlborough Road, E4 9AL T: +44 0208 5310 580 F: +44 0870 0941 053 Website: www.goliveuk.com E-mail: info@goliveuk.com Thank you!