SlideShare a Scribd company logo
What’s In a Name?
José Ignacio Rasco
April 21, 2017
Which one of these
is not like the others?
72% of internet users
searched for health
information in 2012
Source: Health Online 2013, Pew Research Center
77%
of online health seekers
start at a search engine
Source: Health Online 2013, Pew Research Center
1 in 20 Google searches
are health-related
Source: Google
Dot what?
.gov .edu .org
A B
• onlinepharmaciescanada.com
• qualityprescriptiondrugs.com
• onlinecanadianpharmacy.com
• doctorsolve.com
• pharmapassport.com
• prescriptionpoint.com
• bcgmeds.com
• bigmountaindrugs.com
• pharmstore.com
• 1stcanadianpharmacy.com
• Drugsbazar.com
• Mileniumpharmacy.com
• Mycanadastore.com
• Overtabs.com
• Rxcanadapharmacy.com
• Secure.canadianchoicerx.com
• Thecanadianmeds.com
• True-tablets.com
The rogue websites listed were active as of June 29th, 2015.
66% of patients who research Rx
info online agree it influences
their medication choice.*
Source: DRG Digital – Manhattan Research, Taking the Pulse® US 2016, ePharma Consumer® 2015, Taking the Pulse® FDM 2015 Among US patients, physicians and
payers; *4-5 pts on 5pt influence scale
A new industry standard:
.health
• onlinepharmaciescanada.com
• qualityprescriptiondrugs.com
• onlinecanadianpharmacy.com
• doctorsolve.com
• pharmapassport.com
• prescriptionpoint.com
• bcgmeds.com
• bigmountaindrugs.com
• pharmstore.com
• 1stcanadianpharmacy.com
• Drugsbazar.com
• Mileniumpharmacy.com
• Mycanadastore.com
• Overtabs.com
• Rxcanadapharmacy.com
• Secure.canadianchoicerx.com
• Thecanadianmeds.com
• True-tablets.com
The rogues listed were active as of June 29th, 2015.
• onlinepharmaciescanada.com
• qualityprescriptiondrugs.com
• onlinecanadianpharmacy.com
• doctorsolve.com
• pharmapassport.com
• prescriptionpoint.com
• bcgmeds.com
• bigmountaindrugs.com
• pharmstore.com
• 1stcanadianpharmacy.com
• Drugsbazar.com
• Mileniumpharmacy.com
• Mycanadastore.com
• Overtabs.com
• Rxcanadapharmacy.com
• Secure.canadianchoicerx.com
• Thecanadianmeds.com
• True-tablets.com
The rogues listed were active as of June 29th, 2015.
.health Launch Schedule
Panel Discussion
Panel Discussion
Photo Photo Photo Photo
Erin Byrne
Chief Client Officer
greyhealth group
Melissa Lederer
Head of Marketing
MATTER
Matthew Murphy
Director of Digital
Health Innovation
Boston Children’s
Hospital
José Ignacio Rasco
CEO
dotHealth
Questions?
José Ignacio Rasco
CEO
r@get.health
(800) 971-6881
What's in a Name? - Jose Ignacio Rasco, CEO of dotHealth

More Related Content

What's hot

7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
DRG Digital
 
Search Engine Market Share: Which Search Engine is Really Winning?
Search Engine Market Share: Which Search Engine is Really Winning?Search Engine Market Share: Which Search Engine is Really Winning?
Search Engine Market Share: Which Search Engine is Really Winning?
Eli Schwartz
 
Healthcare & digital marketing - Today & Future
Healthcare &  digital marketing - Today & FutureHealthcare &  digital marketing - Today & Future
Healthcare & digital marketing - Today & Future
Deepali Thakur
 
Millennials and Mobile Commerce
Millennials and Mobile Commerce Millennials and Mobile Commerce
Millennials and Mobile Commerce
GGV Capital
 
Uncover the ROI of Patient Engagement
Uncover the ROI of Patient EngagementUncover the ROI of Patient Engagement
Uncover the ROI of Patient Engagement
Kareo
 
Connected Patient Report
Connected Patient ReportConnected Patient Report
Connected Patient Report
TrustRobin
 
Creating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma EnterpriseCreating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma Enterprise
Brandwatch
 
An introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare IndustryAn introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare Industry
Murad Quandour
 
Digital media strategy for hospitals
Digital media strategy for hospitalsDigital media strategy for hospitals
Digital media strategy for hospitals
Sneh Sharma
 
Channel health hcp channels
Channel health hcp channels Channel health hcp channels
Channel health hcp channels
kmelliott
 
Attract Patients from Healthcare Digital Marketing
Attract Patients from Healthcare Digital MarketingAttract Patients from Healthcare Digital Marketing
Attract Patients from Healthcare Digital Marketing
On Tap Growth
 

What's hot (11)

7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand Planning
 
Search Engine Market Share: Which Search Engine is Really Winning?
Search Engine Market Share: Which Search Engine is Really Winning?Search Engine Market Share: Which Search Engine is Really Winning?
Search Engine Market Share: Which Search Engine is Really Winning?
 
Healthcare & digital marketing - Today & Future
Healthcare &  digital marketing - Today & FutureHealthcare &  digital marketing - Today & Future
Healthcare & digital marketing - Today & Future
 
Millennials and Mobile Commerce
Millennials and Mobile Commerce Millennials and Mobile Commerce
Millennials and Mobile Commerce
 
Uncover the ROI of Patient Engagement
Uncover the ROI of Patient EngagementUncover the ROI of Patient Engagement
Uncover the ROI of Patient Engagement
 
Connected Patient Report
Connected Patient ReportConnected Patient Report
Connected Patient Report
 
Creating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma EnterpriseCreating a Socially-Intelligent Pharma Enterprise
Creating a Socially-Intelligent Pharma Enterprise
 
An introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare IndustryAn introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare Industry
 
Digital media strategy for hospitals
Digital media strategy for hospitalsDigital media strategy for hospitals
Digital media strategy for hospitals
 
Channel health hcp channels
Channel health hcp channels Channel health hcp channels
Channel health hcp channels
 
Attract Patients from Healthcare Digital Marketing
Attract Patients from Healthcare Digital MarketingAttract Patients from Healthcare Digital Marketing
Attract Patients from Healthcare Digital Marketing
 

Similar to What's in a Name? - Jose Ignacio Rasco, CEO of dotHealth

Bootcamp II Presentation - McIntosh - November 2015 - v1
Bootcamp II Presentation - McIntosh - November 2015 - v1Bootcamp II Presentation - McIntosh - November 2015 - v1
Bootcamp II Presentation - McIntosh - November 2015 - v1
Scott McIntosh
 
The Evolving Digital Patient
The Evolving Digital PatientThe Evolving Digital Patient
The Evolving Digital Patient
IFAH
 
Online Physician Reputation Management: Navigating and Succeeding in the New...
Online Physician Reputation Management: Navigating and Succeeding in the New...Online Physician Reputation Management: Navigating and Succeeding in the New...
Online Physician Reputation Management: Navigating and Succeeding in the New...
Aaron Watkins
 
Iimc main final
Iimc main finalIimc main final
Iimc main final
harishgoli
 
10 healthcare marketing statistics that matter now
10 healthcare marketing statistics that matter now10 healthcare marketing statistics that matter now
10 healthcare marketing statistics that matter now
GSW
 
Social is the New DTC
Social is the New DTCSocial is the New DTC
Social is the New DTC
LIQUID GRIDS
 
A seismic change in healthcare
A seismic change in healthcareA seismic change in healthcare
A seismic change in healthcare
RefluxMD
 
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer OfferingsHealth and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
Stuart Hemerling
 
Slide on social media
Slide on social mediaSlide on social media
Slide on social media
Sathish Kumar Sundaram
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
RefluxMD
 
The 2014 Digital Patient Journey
The 2014 Digital Patient JourneyThe 2014 Digital Patient Journey
The 2014 Digital Patient Journey
Fathom: A Digital Marketing Agency
 
DIA 2010 Presentation - Time To Make It Work
DIA 2010 Presentation -  Time To Make It WorkDIA 2010 Presentation -  Time To Make It Work
DIA 2010 Presentation - Time To Make It Work
Michael Myers
 
Physicians, Social Media, and Pharma
Physicians, Social Media, and PharmaPhysicians, Social Media, and Pharma
Physicians, Social Media, and Pharma
Mike Sevilla
 
Centro Healthcare Category
Centro Healthcare Category Centro Healthcare Category
Centro Healthcare Category
Centro
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric Healthcare
Ogilvy Consulting
 
Pointing the Way 11/08
Pointing the Way 11/08Pointing the Way 11/08
Pointing the Way 11/08
guest5c97cc1
 
מהפכת החולה המקוון
מהפכת החולה המקווןמהפכת החולה המקוון
מהפכת החולה המקוון
Uri Goren
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute Solutions
Fathom: A Digital Marketing Agency
 
Online Access to Safe and Affordable Medication: Applying human rights law to...
Online Access to Safe and Affordable Medication: Applying human rights law to...Online Access to Safe and Affordable Medication: Applying human rights law to...
Online Access to Safe and Affordable Medication: Applying human rights law to...
PharmacyChecker
 
Why Use This Tutorial
Why Use This TutorialWhy Use This Tutorial
Why Use This Tutorial
Elisabeth White
 

Similar to What's in a Name? - Jose Ignacio Rasco, CEO of dotHealth (20)

Bootcamp II Presentation - McIntosh - November 2015 - v1
Bootcamp II Presentation - McIntosh - November 2015 - v1Bootcamp II Presentation - McIntosh - November 2015 - v1
Bootcamp II Presentation - McIntosh - November 2015 - v1
 
The Evolving Digital Patient
The Evolving Digital PatientThe Evolving Digital Patient
The Evolving Digital Patient
 
Online Physician Reputation Management: Navigating and Succeeding in the New...
Online Physician Reputation Management: Navigating and Succeeding in the New...Online Physician Reputation Management: Navigating and Succeeding in the New...
Online Physician Reputation Management: Navigating and Succeeding in the New...
 
Iimc main final
Iimc main finalIimc main final
Iimc main final
 
10 healthcare marketing statistics that matter now
10 healthcare marketing statistics that matter now10 healthcare marketing statistics that matter now
10 healthcare marketing statistics that matter now
 
Social is the New DTC
Social is the New DTCSocial is the New DTC
Social is the New DTC
 
A seismic change in healthcare
A seismic change in healthcareA seismic change in healthcare
A seismic change in healthcare
 
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer OfferingsHealth and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
Health and Medicine on the Net: An Overview of 1.0 to 2.0 Consumer Offerings
 
Slide on social media
Slide on social mediaSlide on social media
Slide on social media
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
 
The 2014 Digital Patient Journey
The 2014 Digital Patient JourneyThe 2014 Digital Patient Journey
The 2014 Digital Patient Journey
 
DIA 2010 Presentation - Time To Make It Work
DIA 2010 Presentation -  Time To Make It WorkDIA 2010 Presentation -  Time To Make It Work
DIA 2010 Presentation - Time To Make It Work
 
Physicians, Social Media, and Pharma
Physicians, Social Media, and PharmaPhysicians, Social Media, and Pharma
Physicians, Social Media, and Pharma
 
Centro Healthcare Category
Centro Healthcare Category Centro Healthcare Category
Centro Healthcare Category
 
Marketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric HealthcareMarketing in the Age of Person-centric Healthcare
Marketing in the Age of Person-centric Healthcare
 
Pointing the Way 11/08
Pointing the Way 11/08Pointing the Way 11/08
Pointing the Way 11/08
 
מהפכת החולה המקוון
מהפכת החולה המקווןמהפכת החולה המקוון
מהפכת החולה המקוון
 
Digital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute SolutionsDigital Communications in Healthcare | Fathom & Astute Solutions
Digital Communications in Healthcare | Fathom & Astute Solutions
 
Online Access to Safe and Affordable Medication: Applying human rights law to...
Online Access to Safe and Affordable Medication: Applying human rights law to...Online Access to Safe and Affordable Medication: Applying human rights law to...
Online Access to Safe and Affordable Medication: Applying human rights law to...
 
Why Use This Tutorial
Why Use This TutorialWhy Use This Tutorial
Why Use This Tutorial
 

Recently uploaded

存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
fovkoyb
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
uehowe
 
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
zoowe
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
AanSulistiyo
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
ysasp1
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
Trish Parr
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
cuobya
 
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
bseovas
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
Toptal Tech
 
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
ukwwuq
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
k4ncd0z
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
Paul Walk
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
davidjhones387
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
Danica Gill
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
cuobya
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
cuobya
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
zyfovom
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
hackersuli
 

Recently uploaded (20)

存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
存档可查的(USC毕业证)南加利福尼亚大学毕业证成绩单制做办理
 
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理
 
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理
 
Azure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdfAzure EA Sponsorship - Customer Guide.pdf
Azure EA Sponsorship - Customer Guide.pdf
 
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
成绩单ps(UST毕业证)圣托马斯大学毕业证成绩单快速办理
 
Search Result Showing My Post is Now Buried
Search Result Showing My Post is Now BuriedSearch Result Showing My Post is Now Buried
Search Result Showing My Post is Now Buried
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
可查真实(Monash毕业证)西澳大学毕业证成绩单退学买
 
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
留学学历(UoA毕业证)奥克兰大学毕业证成绩单官方原版办理
 
Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!Ready to Unlock the Power of Blockchain!
Ready to Unlock the Power of Blockchain!
 
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假
 
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理一比一原版(USYD毕业证)悉尼大学毕业证如何办理
一比一原版(USYD毕业证)悉尼大学毕业证如何办理
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?Should Repositories Participate in the Fediverse?
Should Repositories Participate in the Fediverse?
 
Discover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to IndiaDiscover the benefits of outsourcing SEO to India
Discover the benefits of outsourcing SEO to India
 
7 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 20247 Best Cloud Hosting Services to Try Out in 2024
7 Best Cloud Hosting Services to Try Out in 2024
 
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理
 
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
制作毕业证书(ANU毕业证)莫纳什大学毕业证成绩单官方原版办理
 
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作
 
[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024[HUN][hackersuli] Red Teaming alapok 2024
[HUN][hackersuli] Red Teaming alapok 2024
 

What's in a Name? - Jose Ignacio Rasco, CEO of dotHealth

  • 1. What’s In a Name? José Ignacio Rasco April 21, 2017
  • 2. Which one of these is not like the others?
  • 3.
  • 4.
  • 5.
  • 6. 72% of internet users searched for health information in 2012 Source: Health Online 2013, Pew Research Center
  • 7.
  • 8. 77% of online health seekers start at a search engine Source: Health Online 2013, Pew Research Center
  • 9. 1 in 20 Google searches are health-related Source: Google
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18.
  • 19. A B • onlinepharmaciescanada.com • qualityprescriptiondrugs.com • onlinecanadianpharmacy.com • doctorsolve.com • pharmapassport.com • prescriptionpoint.com • bcgmeds.com • bigmountaindrugs.com • pharmstore.com • 1stcanadianpharmacy.com • Drugsbazar.com • Mileniumpharmacy.com • Mycanadastore.com • Overtabs.com • Rxcanadapharmacy.com • Secure.canadianchoicerx.com • Thecanadianmeds.com • True-tablets.com The rogue websites listed were active as of June 29th, 2015.
  • 20.
  • 21. 66% of patients who research Rx info online agree it influences their medication choice.* Source: DRG Digital – Manhattan Research, Taking the Pulse® US 2016, ePharma Consumer® 2015, Taking the Pulse® FDM 2015 Among US patients, physicians and payers; *4-5 pts on 5pt influence scale
  • 22.
  • 23. A new industry standard: .health
  • 24.
  • 25. • onlinepharmaciescanada.com • qualityprescriptiondrugs.com • onlinecanadianpharmacy.com • doctorsolve.com • pharmapassport.com • prescriptionpoint.com • bcgmeds.com • bigmountaindrugs.com • pharmstore.com • 1stcanadianpharmacy.com • Drugsbazar.com • Mileniumpharmacy.com • Mycanadastore.com • Overtabs.com • Rxcanadapharmacy.com • Secure.canadianchoicerx.com • Thecanadianmeds.com • True-tablets.com The rogues listed were active as of June 29th, 2015.
  • 26. • onlinepharmaciescanada.com • qualityprescriptiondrugs.com • onlinecanadianpharmacy.com • doctorsolve.com • pharmapassport.com • prescriptionpoint.com • bcgmeds.com • bigmountaindrugs.com • pharmstore.com • 1stcanadianpharmacy.com • Drugsbazar.com • Mileniumpharmacy.com • Mycanadastore.com • Overtabs.com • Rxcanadapharmacy.com • Secure.canadianchoicerx.com • Thecanadianmeds.com • True-tablets.com The rogues listed were active as of June 29th, 2015.
  • 29. Panel Discussion Photo Photo Photo Photo Erin Byrne Chief Client Officer greyhealth group Melissa Lederer Head of Marketing MATTER Matthew Murphy Director of Digital Health Innovation Boston Children’s Hospital José Ignacio Rasco CEO dotHealth