1. Google Image was an innovative search service that allowed users to search for images, but Google has announced it will be winding down this service. 2. The document discusses theories of innovation and organizational capabilities that support innovation, including distinctive capabilities that are difficult for competitors to imitate. 3. Google's organizational culture strongly supports creativity and innovation through its mission, structure, support mechanisms, communication channels, and emphasis on an enjoyable work environment that encourages collaboration.

1. Pair-Group no.15 Auttapon P. 4752381Seatthawut K.5210265

12. Analysis Relative advantage Compatibility Complexity Trial ability Observability

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20. Google image is creation of new search service process. We can define it as “Output” of Innovation. (product and process innovation).

21. Theory of innovation -Punctuated equilibrium – Tushman and Anderson (1986) -Absorptive capacity - by Cohen and Levinthal (1990) Google recently announced the wind-down of Google Labs, and Google Image will be winding down as well. Google company continue research on innovative methods to organize and navigate images as part of Google Images.

22. Searching engines

23. Organizational Capabilities Distinctive Capabilities: cannot be imitated by competitors Tangible: -Intellectual property rights - copyrights, patents, trademarks Intangible: -Strong brands -Tacit knowledge (implied) and skills - Leadership and teamwork -Organizational culture

24. Influence of organizational culture on creativity and innovation. 1.Strategy Google’s mission is to organize the world‘s information and make it universally accessible and useful. 2.Structure. 3. Support mechanisms. 4.Behaviour that encourages innovation. 5.Communication.

25. organizational culture Bicycles or scooters for efficient travel between meetings. Employee sharing cubes, yurts and huddle rooms – and very few solo offices. Laptops everywhere Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes. Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.

26. The Google culture

27. References http://www.google.com/insidesearch/searchbyimage.html http://en.wikipedia.org/wiki/Google

28. Thankyou