Seagate Press Conference - Sourcing from the Cloud

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Fujitsu presented on the key drivers for cloud adoption including resource availability, departmental enablement, and mobile device proliferation. Storage plays an important role in the cloud across the SaaS and IaaS layers for functions like online storage, collaboration, and supplementing compute activities. Fujitsu has one of the world's strongest cloud portfolios backed by over 3,000 customers, 700 business customers, 50+ partners, and 70+ apps. Case studies showed how Fujitsu's cloud solutions have helped customers and partners reduce costs and gain business agility.

Technology

In cooperation with

Seagate Press Conference // 2013-02-15

Sourcing from the Cloud

Andre Kiehne @AndreKiehne
Vice President, Cloud Business
Fujitsu Technology Solutions http://www.fujitsucloud.de

0 Copyright 2013 FUJITSU

The Cloud Promise vs Reality

Agility, Lower Costs, Innovation: Yes, they are still
We made these promises around what valid, but we
Cloud can and should deliver… found out these
weren‘t the real
reasons for
Cloud Adoption...

1 Copyright 2013 FUJITSU

Main Drivers for Cloud Adoption

80% of BUs use
Cloud without
notifying IT

Resource Availability 1 2 Departmental Enablement
Manpower, budget, knowhow, execution ability Ability to purchase on-demand and pay for
CIO: Affinity for outsourcing... Cloud without strenuous IT purchase cycles
CFO: Financial requirements...
2 1
Drivers
14% of all
global web
traffic is mobile
3
Mobile Device Proliferation
Smartphones outsold the PC in 2011 // Tablets will do the same by 2015
Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base this year.
2 Copyright 2013 FUJITSU

SOCIAL and BIG DATA
will further drive Cloud adoption.

3

The Role of Storage in the Cloud
 Online storage & backup of photos, videos, personal files
 Online storage & collaboration on business documents
SaaS Layer

 Offsetting limited storage capacities of smartphones, tablets
 Cross-device access of above documents

 Social & Big Data  Business analytics

 Enterprise storage to supplement compute activities
 Backup of entire datacenter applications & data
IaaS Layer

 Social & Big Data  Data growth

4 Copyright 2013 FUJITSU

Fujitsu Cloud Portfolio

One of the world's strongest cloud portfolios supported
by the services you need to deliver real business value

5 Copyright 2012 FUJITSU

We are Building on our Successful Platform

Fujitsu Global Cloud Award-Winning Platform
More than 3,000 cloud customers worldwide
2012

2011
London
Neuenstadt

Sunnyvale, CA Tokyo

Singapore

Sydney

6 Copyright 2013 FUJITSU

Backed with a Strong Ecosystem

5000+
Users
cloudstore.ts.fujitsu.com
700+
Custo-
mers

50+
Partners

70+
Apps

7 Copyright 2013 FUJITSU

Enriched by Smart Solutions & Apps
Fujitsu Backup as a Service SAP HANA

 Cloud-based backup and recovery service  SAP HANA is a computing platform based on in-
delivered from the Fujitsu Global Cloud Platform. memory technology which allows
 Pay-per-GB basis with no minimum commitment real-time insights on Big Data
 Fujitsu and SAP successfully
powered by co-innovate in this area

Fujitsu Cloud Secure Space Collaboration & Productivity Suites

 Securely store, share, and receive documents via  Personal Information Management from the
the Cloud Cloud: Email, calendar, contacts and more
 Supports Windows, iOS, Android  Based on Microsoft Exchange 2010 or on Open-
 30-day free trial, 5GB data space, 5 users Xchange

8 Copyright 2013 FUJITSU

Cloud Business Cases

Software as a Service Software as a Service Software as a Service

Secure Space document Cloud-based project Secure Space offers reliable
exchange compliant with high management removed entire and easy-to-use B2B platform
demands for privacy, data servers and associated costs for exchanging data for
security, and IT regulation (cooling, backup, maintenance) production and construction.

Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service

Canon rolls out inkjet printer Pubs and restaurants operator Hardware Dealer VBH utilizes
solution globally on Fujitsu cuts costs with Fujitsu's IaaS server, storage, backup, and
Global Cloud and superfast broadband security, saving 25% in costs.

9 Copyright 2013 FUJITSU

In Summary

Fujitsu
Your trusted Strongest cloud portfolio
partner
Competence, viability, trust

Flexible IT = business agility

Customer & partner success

10 Copyright 2013 FUJITSU

Two Approaches to Cloud are Converging

Business Clouds Consumer Clouds

Daily
User Limited
Business Usage
Power
User
Limited
User-centered IT
Admin

12 Copyright 2013 FUJITSU

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IBM India Smarter Computing

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The document discusses the results of a survey on cloud computing adoption conducted by IBM in 2009. Some key findings: - 64% of respondents found private cloud delivery appealing vs. 38% for hybrid and 30% for public cloud. - The top drivers for public cloud adoption were cost savings and faster time to value. Data security concerns were the main barrier. - Workload preferences varied between public and private clouds. Data/analytics workloads were most considered for private clouds while collaboration tools were favored for public clouds. - Adoption rates were already high for some workloads in private clouds like service desks and email, though consideration rates were also very high across all workloads.

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1. In cooperation with Seagate Press Conference // 2013-02-15 Sourcing from the Cloud Andre Kiehne @AndreKiehne Vice President, Cloud Business Fujitsu Technology Solutions http://www.fujitsucloud.de 0 Copyright 2013 FUJITSU

2. The Cloud Promise vs Reality Agility, Lower Costs, Innovation: Yes, they are still We made these promises around what valid, but we Cloud can and should deliver… found out these weren‘t the real reasons for Cloud Adoption... 1 Copyright 2013 FUJITSU

3. Main Drivers for Cloud Adoption 80% of BUs use Cloud without notifying IT Resource Availability 1 2 Departmental Enablement Manpower, budget, knowhow, execution ability Ability to purchase on-demand and pay for CIO: Affinity for outsourcing... Cloud without strenuous IT purchase cycles CFO: Financial requirements... 2 1 Drivers 14% of all global web traffic is mobile 3 Mobile Device Proliferation Smartphones outsold the PC in 2011 // Tablets will do the same by 2015 Global Smartphone + Tablet Installed Base Should Exceed PC Installed Base this year. 2 Copyright 2013 FUJITSU

4. SOCIAL and BIG DATA will further drive Cloud adoption. 3

5. The Role of Storage in the Cloud  Online storage & backup of photos, videos, personal files  Online storage & collaboration on business documents SaaS Layer  Offsetting limited storage capacities of smartphones, tablets  Cross-device access of above documents  Social & Big Data  Business analytics  Enterprise storage to supplement compute activities  Backup of entire datacenter applications & data IaaS Layer  Social & Big Data  Data growth 4 Copyright 2013 FUJITSU

7. We are Building on our Successful Platform Fujitsu Global Cloud Award-Winning Platform More than 3,000 cloud customers worldwide 2012 2011 London Neuenstadt Sunnyvale, CA Tokyo Singapore Sydney 6 Copyright 2013 FUJITSU

9. Enriched by Smart Solutions & Apps Fujitsu Backup as a Service SAP HANA  Cloud-based backup and recovery service  SAP HANA is a computing platform based on in- delivered from the Fujitsu Global Cloud Platform. memory technology which allows  Pay-per-GB basis with no minimum commitment real-time insights on Big Data  Fujitsu and SAP successfully powered by co-innovate in this area Fujitsu Cloud Secure Space Collaboration & Productivity Suites  Securely store, share, and receive documents via  Personal Information Management from the the Cloud Cloud: Email, calendar, contacts and more  Supports Windows, iOS, Android  Based on Microsoft Exchange 2010 or on Open-  30-day free trial, 5GB data space, 5 users Xchange 8 Copyright 2013 FUJITSU

10. Cloud Business Cases Software as a Service Software as a Service Software as a Service Secure Space document Cloud-based project Secure Space offers reliable exchange compliant with high management removed entire and easy-to-use B2B platform demands for privacy, data servers and associated costs for exchanging data for security, and IT regulation (cooling, backup, maintenance) production and construction. Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service Canon rolls out inkjet printer Pubs and restaurants operator Hardware Dealer VBH utilizes solution globally on Fujitsu cuts costs with Fujitsu's IaaS server, storage, backup, and Global Cloud and superfast broadband security, saving 25% in costs. 9 Copyright 2013 FUJITSU

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