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May 2013
Customer Networking Requirements
v  Users to securely access business application via the internet through
firewall.
v  Load balancing between the multiple data servers for business continuity.
v  Securing the data from the external threats.
v  Scalability for future expansion.
v  CAPex, TCO reduction using minimal hardware.
v  Simple flatter architecture, easy to manage with automated operations.
3
Customer Business Process (To be Automated)
Available Networking Options for Customer
User
Data
Transaction
Server Farm
Hardware Switching
Internet
Hardware Load balancing
Hardware Firewalling/Routing
Network_VM
SDN Controller
Internet
User
Data
Transaction
Orchestration
Virtualized
Firewall
Virtualized
Load
Balancer
Virtualized
Routing
Option1: Traditional Network Option2: Software Defined Network
Intel X86 Server
Application_VMs
Software Defined Application Delivery Network (SD-ADN)
Value Propositions:
1)  Low CAPEx/OPEx with soft firewalling, load balancing and packet forwarding.
2)  Centralised control and virtualization of the entire network.
3)  Facilitate faster deployments and troubleshooting.
4)  Path optimization, better fault detection and resolution.
5) Simpler architecture with automated operations.
6) Increased performance and stability.
7) Innovation at software speed.
8) Application aware networking
Costing Estimation
Conclusion
•  Approx. ~ 50-70 % Reduction in CAPex using SDN.
•  Approx. ~ 60-80 % Reduction in Opex using SDN.
Equipment	
   Model	
   Unit	
   Unit	
  Price	
   Total	
  (£)	
  
F5	
  Loadbalancer	
   F5-­‐1600	
   2	
   5840	
   11680	
  
Juniper	
  Firewall	
   SRX	
  210	
  H	
   2	
   434	
   868	
  
Professional	
  Services	
  (Design	
  &	
  Deployment)	
   n/a	
   1	
   2000	
   2000	
  
Annual	
  Mainatenance	
  Cost	
   n/a	
   1	
   4800	
   4800	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Total	
   14550/-­‐	
  
Equipment	
   Model	
   Unit	
   Unit	
  Price	
   Total	
  (£)	
  
Dell	
  X86	
  Server	
   Precision	
  490	
   2	
   324	
   648	
  
Evolve	
  SDN	
  OrchestraTon	
  PlaUrom	
   Evolve_v.2.0	
   2	
   280	
   560	
  
Controller	
   Big	
  Switch	
   2	
   380	
   680	
  
Professional	
  Services	
  (Design	
  &	
  Deployment)	
   n/a	
   1	
   1600	
   1600	
  
Annual	
  Mainatenance	
  Cost	
   n/a	
   1	
   650	
   650	
  
	
  	
  
Total	
   4138/-­‐	
  
Traditional Network Costs
Software Defined Network Costs
Major Players in the SDN Game
7
Adara Networks
ADVA Optical Networking
Alcatel-Lucent
Arista Networks
AT&T
Avaya
Big Switch Networks
Brocade
BT Group PLC
Ciena
Cisco Systems
Colt Telecom
Contrail Systems (Acquired by Juniper)
Juniper Networks
KDDI
Korea Telecom
Level 3
Microsoft
Dell / Force10 Networks
Deutsche Telekom
DOCOMO Communications
Laboratories
Ecode Networks
EMC
Ericsson
Everything Everywhere
Extreme Networks
F5
Facebook
Fujitsu
Gigamon
Goldman Sachs
Google
Hitachi
HP
Huawei Technologies UK Co. Ltd.
IBM
Infoblox
NEC
Nicira (Acquired by VMware)
Nokia Siemens Networks
NTT Communications
Oracle
Orange Telecom
Rackspace
Radisys
Radware
Riverbed Technologies
Samsung
SK Telecom
Swisscom
Tail-f Systems
Texas Instruments
Verisign
Verizon
VMware
Vodaphone
Vyatta (acquired by Brocade)
Yahoo

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SDN Application Delivery

  • 2. Customer Networking Requirements v  Users to securely access business application via the internet through firewall. v  Load balancing between the multiple data servers for business continuity. v  Securing the data from the external threats. v  Scalability for future expansion. v  CAPex, TCO reduction using minimal hardware. v  Simple flatter architecture, easy to manage with automated operations.
  • 3. 3 Customer Business Process (To be Automated)
  • 4. Available Networking Options for Customer User Data Transaction Server Farm Hardware Switching Internet Hardware Load balancing Hardware Firewalling/Routing Network_VM SDN Controller Internet User Data Transaction Orchestration Virtualized Firewall Virtualized Load Balancer Virtualized Routing Option1: Traditional Network Option2: Software Defined Network Intel X86 Server Application_VMs
  • 5. Software Defined Application Delivery Network (SD-ADN) Value Propositions: 1)  Low CAPEx/OPEx with soft firewalling, load balancing and packet forwarding. 2)  Centralised control and virtualization of the entire network. 3)  Facilitate faster deployments and troubleshooting. 4)  Path optimization, better fault detection and resolution. 5) Simpler architecture with automated operations. 6) Increased performance and stability. 7) Innovation at software speed. 8) Application aware networking
  • 6. Costing Estimation Conclusion •  Approx. ~ 50-70 % Reduction in CAPex using SDN. •  Approx. ~ 60-80 % Reduction in Opex using SDN. Equipment   Model   Unit   Unit  Price   Total  (£)   F5  Loadbalancer   F5-­‐1600   2   5840   11680   Juniper  Firewall   SRX  210  H   2   434   868   Professional  Services  (Design  &  Deployment)   n/a   1   2000   2000   Annual  Mainatenance  Cost   n/a   1   4800   4800                       Total   14550/-­‐   Equipment   Model   Unit   Unit  Price   Total  (£)   Dell  X86  Server   Precision  490   2   324   648   Evolve  SDN  OrchestraTon  PlaUrom   Evolve_v.2.0   2   280   560   Controller   Big  Switch   2   380   680   Professional  Services  (Design  &  Deployment)   n/a   1   1600   1600   Annual  Mainatenance  Cost   n/a   1   650   650       Total   4138/-­‐   Traditional Network Costs Software Defined Network Costs
  • 7. Major Players in the SDN Game 7 Adara Networks ADVA Optical Networking Alcatel-Lucent Arista Networks AT&T Avaya Big Switch Networks Brocade BT Group PLC Ciena Cisco Systems Colt Telecom Contrail Systems (Acquired by Juniper) Juniper Networks KDDI Korea Telecom Level 3 Microsoft Dell / Force10 Networks Deutsche Telekom DOCOMO Communications Laboratories Ecode Networks EMC Ericsson Everything Everywhere Extreme Networks F5 Facebook Fujitsu Gigamon Goldman Sachs Google Hitachi HP Huawei Technologies UK Co. Ltd. IBM Infoblox NEC Nicira (Acquired by VMware) Nokia Siemens Networks NTT Communications Oracle Orange Telecom Rackspace Radisys Radware Riverbed Technologies Samsung SK Telecom Swisscom Tail-f Systems Texas Instruments Verisign Verizon VMware Vodaphone Vyatta (acquired by Brocade) Yahoo