The Coca-Cola Company is the world's largest beverage company offering over 500 sparkling and still drink brands. Founded in 1886 and headquartered in Atlanta, Georgia, Coca-Cola serves over 1.9 billion consumers each day through a network of over 2.6 million retail outlets globally. Muhtar Kent serves as CEO. Coca-Cola employs over 25,000 people directly and provides indirect employment to over 150,000 people. The company utilizes direct and indirect distribution channels to deliver products from manufacturing plants to retail outlets, including wholesalers, distributors and owned vehicles.

2. • The Coca-Cola Company (TCCC) is the
world‟s largest beverage company, refreshing
consumers with more than 500 sparkling and
still beverage brands.
• Founded in 1886, registered on March
27,1944 and to India in 1993.
• Globally, TCCC is the No. 1 provider of
sparkling beverages, ready-to-drink coffees,
juices and juice drinks.
• Muhtar Kent is the CEO of the coca cola
company.

3. • The Company serves the customers
through a strong network of over 2.6
million retail outlets.
• Provides direct Employ to more than
25,000 people & indirect employ to more
than 1,50,000.
• Serve more than 1.9 billion Consumers in a
Day.

4. • The chain of businesses or intermediaries
through which a good or service passes
until it reaches the end consumer.
• A distribution channel can include
wholesalers, retailers, distributors and even
the internet.

5. 1. Direct Channel or Zero Level Channels
• When the manufacturer instead of selling
the goods to the intermediary sells it
directly to the consumer then this is
known as Zero Level Channel
• Retail outlets, mail order selling, internet
selling and selling

6. 2. Indirect Channels
• When a manufacturer gets the help
of one or more middlemen to move
goods from the production place to the
place of consumption.
Types of Indirect Distribution Channel
1. One level Channel
2. Two level channel
3. Three level channel
4. Multi Level channel

9. 1. DIRECT
Direct route is from does not have any
retailer in the route of the supply of the
soft drink from Plant to the Market.

10. 2. INDIRECT
Indirect route have many intermediate
distributer and retailers from the plant to
the market.

11. • To make the full coverage of the Delhi and
NCR ; Coca-Cola has 59 routes.
• There are 45 Pre-sellers in this region.
• For the supply of the Soft drinks on the Delhi
and NCR , its has contracted with vehicle
• and has their own vehicle. There are 56
owned vehicle of Coca-Cola.
• Every transportation van has one driver with
two loaders.
• There is no return policy of Coca-cola. Any
loss will be the retailer's loss.

12. • Company gives the discount and incentive
at the end of the month.
• There are many bad debts for the retailers.

13. • Coca- cola can solve the distributor-retailer clash by
conducting a proper market survey and by this they can come
to the general cause of clash.
• The company should focus more on rural market as there the
product depth is not visible accurately.
• Online service can be proposed.
• The fast food shops in local areas can be targeted for coca-
cola distribution as a partner.
• Coca- cola can target the local wine shop for making more
sales.
• Coolers are a major reason of dissatisfaction among retailers.
The periodical maintenance check of V.C. coolers is done at
three months. This should be done at an interval of 45 days or
60 days instead of the current practice of 90 day.

14. • There should be and correct feedback from the
retailers on the performance of salesmen. This will help
improve their efficiency and accountability.
• Company should adopt aggressive marketing strategy
that it could reach each and every place.
• Company should have better logistics facility for
making reach the product at retailer‟s door at a right
time.
• Company should more focus on youth of the country
because youths more prefer the soft drinks.
• Company should focus on the consumers taste and
preferences and launch new product according to the
consumer taste and need.