The document is a media plan for Freshtea produced by Mamucca advertising agency for The Coca Cola Company covering January to December 2015. It allocates a total budget of Rp 61,556,080,000 across television, magazines, outdoor media and internet advertising. The largest subtotals are Rp 57,888,000,000 for television, Rp 2,266,000,000 for outdoor media, and Rp 957,600,000 for internet advertising.

1. Klien : The Coca Cola Company
Produk : FRESHTEA
TM : B+, F/M, 15‐25
Periode : Januari‐Desember 2015
Agency : MAMUCHA
JAN FEB MA APR MEI JUN JUL AGU SEP OKT NOV DES
TELEVISI
RCTI Nas Seputar Indonesia 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 21,600,000Rp 7,776,000,000Rp
SCTV Nas Drama Turki: Elif 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 24,000,000Rp 8,640,000,000Rp
Nas Liputan 6 Petang 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 21,600,000Rp 7,776,000,000Rp
Trans TV Nas Reportase Sore 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 18,000,000Rp 6,480,000,000Rp
Trans 7 Nas Hitam Putih 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 24,000,000Rp 8,640,000,000Rp
Nas On The Spot 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 30,000,000Rp 10,800,000,000Rp
Net TV Nas Ini Talkshow 30s 3x ‐ ‐ ‐ 90 90 90 90 ‐ ‐ ‐ ‐ ‐ 360 21,600,000Rp 7,776,000,000Rp
57,888,000,000Rp
MAJALAH
Gadis Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 1 1 ‐ ‐ ‐ 3 27,600,000Rp 82,800,000Rp
Cita Cinta Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 ‐ 1 ‐ ‐ ‐ 2 26,400,000Rp 52,800,000Rp
Story Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 ‐ 1 ‐ ‐ ‐ 2 25,200,000Rp 50,400,000Rp
Cinemagz Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 1 1 ‐ ‐ ‐ 3 27,600,000Rp 82,800,000Rp
MALE Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 ‐ 1 ‐ ‐ 2 27,000,000Rp 54,000,000Rp
Cosmopolitan Jakarta Display Ad (FC) 1 hal ‐ ‐ ‐ ‐ ‐ ‐ 1 1 1 ‐ ‐ ‐ 3 40,560,000Rp 121,680,000Rp
444,480,000Rp
MEDIA LUAR RUANG
Billboard Jak‐Sel Jl.Kemang Raya 6mx12m 12 bln 600,000,000Rp 600,000,000Rp
Billboard Jak‐Sel Jl. Ciputat Raya 4mx6m 12 bln 216,000,000Rp 216,000,000Rp
Billboard Jak‐Bar Tol Kb Jeruk KM 4050 4mx6m 12 bln 250,000,000Rp 250,000,000Rp
Billboard Jak‐Pus Jl. Asia Afrika 6mx12m 12 bln 1,200,000,000Rp 1,200,000,000Rp
2,266,000,000Rp
INTERNET
detik.com detikfood Leaderboard Ads 607x75px ‐ ‐ 20 20 20 20 20 20 20 ‐ ‐ ‐ 140 1,440,000Rp 201,600,000Rp
kompas.com home Welcome Page 236x100px 20 20 ‐ ‐ ‐ ‐ ‐ ‐ ‐ 20 20 20 100 7,560,000Rp 756,000,000Rp
957,600,000Rp
61,556,080,000Rp
MEDIA SELECTION, MEDIA BUDGETTING, MEDIA SCHEDULE
MEDIA AREA PROGRAM
DURASI/
UKURAN
FREQ/
ACARA
TOTAL
FREQ
HARGA
TAHUN 2015
SUBTOTAL
SUBTOTAL
1 titik
SUBTOTAL
1 titik
SUBTOTAL
1 titik
GRAND TOTAL
1 titik
SUBTOTAL