Presenters: Sherman Leung & Emory Griffith
Healthcare organizations consistently land at the top of the list of Boston’s largest employers. Healthtech is a fast-growing sector that presents opportunities for innovative business models and products as well as many unique challenges.
This session is meant for product-oriented entrepreneurs and product managers who want to learn more about the intersection of healthcare and product - the unique challenges of building products in healthcare, and strategies for success. We will present our points of view as healthtech PMs and facilitate a discussion to swap insights and learnings from across Boston and different industries to help support the growth and development of products in a space that desperately needs them.
Sherman is currently on the product team at PatientPing, and has built and shipped digital health products at Mango Health, Muvr Labs (a YC/StartX med grad), and as a student-entrepreneur-in-residence at Greylock Partners. He writes regularly about healthcare + product at http://medium.com/@skleung
Emory Griffith was an early member of the Product team at Cure Forward, a healthcare software company that connects patients to clinical trials based on their medical information and genomic sequencing data. He helped define product stategy, as Cure Foreward took the platform to market, building applications for patients, caregivers, Pharma sponsors, clinical trial sites, and healthcare providers.
The customer who’s
paying for the product is
often not the end-user.
Yet, healthcare products
often need to address
both the needs of the
customer and the user
to be viable
Divide, and connect
▣ Isolate conversations with users and customers
□ Healthcare has clinical vs. administrative
▣ Map and bridge pain points as appropriate
▣ Connect learnings and align expectations
□ Get stakeholders in the same room, if appropriate!
● Most products need to
serve many actors (& types
● Complicated subject
● Limited user access for
▣ Design with “80/20” rule in mind. Focus on real
▣ Use helping hands and plain english where
▣ Proxy where you can, but eventually you need
to validate with real users
Some food for thought
How have you
deliver value for
strategies to find
fit that bridges
the user and
PMs in other
Given what you’ve
heard today, what
your industry that
▣ Why Product in Healthcare
▣ Product Management for the Enterprise
□ Relevant for B2B2C Healthtech Businesses