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1. You r Comp any Name
Scrum
Marketing Process

2. Agile Marketing Introduction01.
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Agile Marketing Values02.
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your audience's attention.
Role of Agile Marketing Team03.
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your audience's attention.
How does Agile Marketing Work?04.
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your audience's attention.
Agile Marketing Process05.
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your audience's attention.
Agile Marketing – Value Proposition06.
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your audience's attention.
Agile Marketing Manifesto07.
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your audience's attention.
Agile Approach to Marketing08.
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your audience's attention.
Agile Marketing Benefits10.
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your audience's attention.
Key Pieces of an Agile Marketing Implementation09.
• Sprints
• Stand up Meetings
• Board to track project progress
• Teamwork
Agile
Marketing
Outline
2

3. Agile Marketing Introduction
3
Tweak
Test
Execute
Measure
Maximize ROIPlanSet Goals
Repeat

4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects
on which to focus their collective efforts.
Responding to change over following a plan
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Rapid iterations over big bang campaigns
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Testing and data over opinion and conventions
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Numerous small experiments over a few big bets
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Individuals and interactions over large markets
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Collaboration over silos and hierarchy
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AgileMarketingValues:

5. Role of Agile Marketing Team
5
01
01
02
03
Analyzes the data to identify
the opportunities
• Developing insights based on targeted analytics.
• Aim to identify anomalies, pain points, issues, or
opportunities in the decision journeys of key
customer or prospect segments
03
Aligns with leadership and
sets team expectations
Work with the leaders of the marketing
organization and other key stakeholders to align
everyone on the initiative’s goals
Designs and Prioritizes Tests
For each identified opportunity or issue, the team
develops both ideas about how to improve the
experience and ways to test those ideas

6. How does Agile Marketing Work?
6
• Get Agreement on
the Goals.
• Business owners,
product development
& sales
• Be Realistic.
Sprint
Planning
01
• Daily Standup
• Meeting
• Each Person:
o What they did
yesterday
o What they will do
today
o Any Obstacles
The Scrum
Process
02
• Status
Against Agreements.
• Business owners,
product development
& sales
• The burn down chat
Sprint
Review
03
• Review the whole
print process:
o What went well
during the sprint?
o What could have
been better?
Sprint
Retrospective
04

7. 7
Concept Realization Production and Development
Agile Marketing Process
Performance
Measurement
Concept&
Definition
Iteration 1
Describe
Develop
TestLaunch
Learn
Iteration 2
Describe
Develop
TestLaunch
Learn
Describe
Develop
TestLaunch
Learn
Iteration 3

8. 8
Visibility Adaptability
Business Value Risk
Agile Development Traditional Development
AgileMarketing–ValueProposition

9. Agile Marketing – Value Proposition
9
Agile Development Traditional Development
Visibility
Business Value
Adaptability
Risk

10. Agile Marketing Manifesto
10
Adaptive and iterative campaigns
over Big Bang campaigns
The process of customer
discovery over static prediction
Flexible vs. Rigid Planning
Responding to change over
following a plan
Many small experiments
over a few large bets
Customer-focused collaboration
over silos and hierarchy
Validated learning over
opinions and conventions
01
02
03
04
05
06
07

11. Agile Approach to Marketing
11
Data-Driven Marketing
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Teamwork and Collaboration
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needs and capture your audience's attention.
Mindset Shift
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needs and capture your audience's attention.
Experimentation, iteration, & small releases
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your audience's attention.
Adherence to the Agile Manifesto
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needs and capture your audience's attention.
Servant Leadership
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needs and capture your audience's attention.
Approaches

12. Key Pieces of an Agile Marketing Implementation
12
01
02
04
03
Implementation
Sprints
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needs and capture your audience's attention.
Board to Track
Project Progress
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needs and capture your audience's attention.
Stand up Meetings
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to your needs& capture your
audience's attention.
Teamwork
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needs and capture your audience's attention.

13. Sprints
13
Step
01
Step
02
Step
03
Step
04
Step
05
Ensure clarity and
alignment through a
through exploration of
the what, why, and
how of the current
state challenge.
Envision possible future
states and develop models
that identify the gaps
to achieve the
future state.
Prioritize possible
solutions, then, within
context of the
challenges and
solutions, prototype
model (s) to test.
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning,
and rapid iteration.
Apply lessons
learned to create a
final or next-stage
model for further
iteration. Determine
next-steps and
maintain momentum.
A sprint is how long you give your team to complete their current projects. Typically these range from two to six weeks

14. Meeting called by - Bill Smith Attendees web project team
Type of Meeting - Team Please read attached work Doc
Facilitator - Jim Jones Please Bring Updates
Note Taker - Sue Arthur
Timekeeper - Sue Arthur
14
Topic Presenter Time Allotted
[Topic] [Presenter] [Time]
[Topic] [Presenter] [Time]
StandupMeetings
Every day your team needs to get together and have a very brief check in
Agenda Items

15. Board to Track Project Progress
15
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Hot Issues
Hot Risk
Key Milestones
Dates*
Project Progress
Issue Reason Date Raised Action to Resolve Escalated to
Escalation
Date
Esc. Level
Can’t get sign off
No
Documentation
19th Sept
Prepare
Documentation
Business Analyst 20th sept 1
Date Milestones Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
• Done • WIP • Pending• WIP • Pending
Risk Impact Probability (Estimated) Mitigation Action
Must Resolve
Before
Escalated to
Pilot date may not be met high high Allocate more Resources 1st oct 2020 CEO
Requirement Gathering Development UAT Pilot Rollout
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trello board, or a big fancy specialized software, you need a
centralized way to track your sprint that everyone has access to.

16. Teamwork
16
While an individual may
lead a project, the success
or failure of the sprint
rests on all the team
members. Everybody has
to be prepared to
collaborate and assist in
the Agile framework
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17. Agile Marketing Benefits
17
Z
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Puts the Customer at the Center
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Each sprint provides an opportunity to learn & adjust: Fail faster, succeed smarter
Improve Speed of Decision-Making
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Reap the benefits of smaller deliverables
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Adjust your approach based on market feedback
Experiment with innovative, new ideas
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18. Scrum Marketing Process Icons Slide
18

19. 19
Additional
Slides

20. It’s Time to
Take a Break
10:30 am – 12:30 pm
20

21. 21
Graphs and Charts
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85
35
75
80
0
10
20
30
40
50
60
70
80
90
100
2017 2018 2019 2020
(inpercentage)
Product 01
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
Product 02
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.

22. Line Chart
22
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
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10
35
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75
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40
95
50
70
40
0
10
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100
Jan Feb Mar Apr May Jun Jul Aug
2020

23. Idea Generation
23
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24. Quotes
Success is a lousy teacher. It seduces
smart people into thinking they can’t lose.
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24

25. Our Team
Name Here
Designation
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Name Here Name Here Name Here
Designation
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Designation
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Designation
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25

26. Mind Map
26
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01
02
03
04

27. 27
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Value Clients
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should be replaced by your own image.
Just right click and replace image.
Target Audiences
This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Preferred by Many

28. Circular
28
92.1%
Text Here
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95.3%
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96.5%
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98.7%
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29. 29
Financial
85% Your Text Here
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54% Your Text Here
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38% Your Text Here
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25% Your Text Here
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01
Step
02
Step
03
Step
04
Step

30. Magnifying Glass
30
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01
02
03 04
05

31. 31
Post it Notes
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32. 32
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state