This document appears to be a list of 6 names: Lhosayne Dixon, Alex Garcia, Andrew Goncalves, Natalie Gonzalez, Lawrence Holmes, and Matthew Larue. No other context is provided about these individuals or what this list represents.
Mr.Ahsan Asghar is a freelance Journalist, who analysed the facts of media industry and published them in this slides, in complete and clear manner. Have a look...
Today the newspaper in India is a proud institution of our society. While working as a vehicle of persuasion its basic function is to provide information-education-entertainment. It can be defined as a printed means of conveying current information. This presentation deals with the history of Newspaper, how it has evolved from past till now, what impact it paved in the society etc.
According to cultivation theory, heavy television viewers are more likely to perceive social reality as portrayed on television. The theory proposes that extensive television exposure can influence viewers' beliefs about the world, such as exaggerating the prevalence of violence and danger. Cultivation analysis examines the long-term effects of repetitive television content on viewers' conceptions of social reality.
The document outlines professional standards for media, including providing truthful, accurate and objective information while avoiding content that could incite violence. It states that media should represent a diversity of viewpoints for public access and reflect on professional standards to maintain societal trust. Failure to meet these standards could result in societal intervention.
Newspaper Make - Up
Describing about newspaper layout.
Information on Front Page of a newspaper
Defining the important page of a newspaper-The Editorial Page
The document discusses key features of the media industry. It notes that the media industry consists of film, print, radio, and television segments that include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. It then lists 10 important features of the media industry: 1) its ability to reach a mass audience unlike other industries, 2) its reliance on creativity to develop new ideas, 3) its need to work at a fast speed to be the first source of news, 4) its role bridging other institutions, 5) its provision of intangible information, 6) its advancement with new technologies, 7) its ability to control public minds, 8) those in the media industry are always
The document summarizes James Grunig's four models of public relations: 1) The press agentry model uses one-way communication and persuasion to influence audiences. 2) The public information model also uses one-way communication to distribute information about the organization. 3) The two-way asymmetric model uses two-way communication to research publics and persuade them to align with the organization's interests. 4) The two-way symmetric model promotes mutual understanding between an organization and its stakeholders through two-way communication and negotiation.
The agenda-setting theory originated in 1972 when McCombs and Shaw studied the 1968 US presidential election. They found that the issues given prominent coverage in the media were also considered important by voters. This showed that the media has the ability to influence the salience or importance of issues on the public agenda by deciding what to cover prominently. Later research expanded this to the concept of framing, which is that media can influence not just what issues the public thinks about, but also how they think about those issues through selective presentation and emphasis of certain aspects of stories.
Mr.Ahsan Asghar is a freelance Journalist, who analysed the facts of media industry and published them in this slides, in complete and clear manner. Have a look...
Today the newspaper in India is a proud institution of our society. While working as a vehicle of persuasion its basic function is to provide information-education-entertainment. It can be defined as a printed means of conveying current information. This presentation deals with the history of Newspaper, how it has evolved from past till now, what impact it paved in the society etc.
According to cultivation theory, heavy television viewers are more likely to perceive social reality as portrayed on television. The theory proposes that extensive television exposure can influence viewers' beliefs about the world, such as exaggerating the prevalence of violence and danger. Cultivation analysis examines the long-term effects of repetitive television content on viewers' conceptions of social reality.
The document outlines professional standards for media, including providing truthful, accurate and objective information while avoiding content that could incite violence. It states that media should represent a diversity of viewpoints for public access and reflect on professional standards to maintain societal trust. Failure to meet these standards could result in societal intervention.
Newspaper Make - Up
Describing about newspaper layout.
Information on Front Page of a newspaper
Defining the important page of a newspaper-The Editorial Page
The document discusses key features of the media industry. It notes that the media industry consists of film, print, radio, and television segments that include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. It then lists 10 important features of the media industry: 1) its ability to reach a mass audience unlike other industries, 2) its reliance on creativity to develop new ideas, 3) its need to work at a fast speed to be the first source of news, 4) its role bridging other institutions, 5) its provision of intangible information, 6) its advancement with new technologies, 7) its ability to control public minds, 8) those in the media industry are always
The document summarizes James Grunig's four models of public relations: 1) The press agentry model uses one-way communication and persuasion to influence audiences. 2) The public information model also uses one-way communication to distribute information about the organization. 3) The two-way asymmetric model uses two-way communication to research publics and persuade them to align with the organization's interests. 4) The two-way symmetric model promotes mutual understanding between an organization and its stakeholders through two-way communication and negotiation.
The agenda-setting theory originated in 1972 when McCombs and Shaw studied the 1968 US presidential election. They found that the issues given prominent coverage in the media were also considered important by voters. This showed that the media has the ability to influence the salience or importance of issues on the public agenda by deciding what to cover prominently. Later research expanded this to the concept of framing, which is that media can influence not just what issues the public thinks about, but also how they think about those issues through selective presentation and emphasis of certain aspects of stories.
This document discusses key concepts about audience in media, including different audience types and theoretical approaches to understanding the audience-media relationship. It outlines effects theory, which views audiences as passive receivers, and reception theory, which sees audiences as active interpreters. The document focuses on Stuart Hall's encoding-decoding model, explaining that media producers encode meanings but audiences can decode meanings in preferred, negotiated, or oppositional ways based on their own experiences and perspectives.
Structure analysis of dhvani school by anandavardhanaKinjal Patel
This document provides an overview of the Dhvani school of literary theory established by Anandavardhana. It defines Dhvani as the artistic enjoyment achieved not through direct meaning of words but through associations and ideas evoked. Anandavardhana considered suggestion, or indirectly implied meaning, as the distinguishing characteristic of literary works. He viewed Dhvani as the essence (atma) of poetry. Dhvani refers to both the sound structure of words that suggest meaning and the process of suggestion itself. The theory establishes poetry of suggestion as the highest form.
This document discusses publicity and defines it as the dissemination of information about a company or product through personal or non-personal means without being directly paid for by the organization. Publicity takes the form of commercially significant news published in print or broadcast that is not paid advertising. The document outlines the tasks of a publicity department, which includes responding to media requests and supplying information on company events. It notes the positive aspect of credible messaging through publicity but also the loss of control over timing, content, and publication.
Theorical basis: Excellence, Critical and Rhetorical theories in Public Relat...Stephen Tindi
Theories are helpful in understanding and explaining the actions of organizations, PR practitioners and publics. The Excellence, Critical and Rhetorical theories provide useful information on meaning-making between organizations and their publics.
Presented to ma'am Noshina Saleem (the acting Director of ICS, PU, Lahore).
This presentation will give an picture of ideology and its link to media and then how can it get power when ideology and media mix together. This is purely for academic purposes.
This chapter discusses news gathering and reporting in the digital age. It covers the main theories of the press, qualities that characterize news, types of news stories, and how digital technologies have impacted news media. The chapter also describes the news business, reporting process, news flow, role of the Associated Press wire service, and similarities/differences between print, broadcast and online journalism.
Communication Accommodation Theory proposes that during conversations, people will modify their communication styles to accommodate or adjust to the other person. There are three ways people can adapt: convergence, where they merge their styles; divergence, where they emphasize differences; and overaccommodation, where well-intentioned adaptations are seen as patronizing. The theory is based on social identity and how people view in-groups and out-groups, and it posits that accommodations vary in appropriateness according to social norms.
Communication accommodation theory (CAT) proposes that individuals modify their communication behaviors, such as language, speech rate, and gestures, to accommodate their conversation partners. Originally proposed by Howard Giles in 1973, CAT explains that individuals may converge their communication behaviors to enhance similarities or diverge to accentuate differences. Whether people converge or diverge depends on factors like cultural context, stereotypes, and norms. CAT can provide insights into improving communication and conflict resolution between diverse groups.
This document outlines the "Circuit of Culture" framework for analyzing cultural artifacts like television. The framework examines 5 elements: representation, identity, production, consumption, and regulation. It then uses television as a concrete example to illustrate how each element can be analyzed. Representation looks at how television represents communication, information, and entertainment. Identity examines what types of identities television projects, both in programming and who appears on television. Production analyzes television manufacturer policies and working conditions. Consumption considers who buys televisions and why. Regulation explores the role of censorship boards in restricting certain content. Overall, the "Circuit of Culture" provides a thorough way to examine all aspects of a cultural artifact from multiple perspectives.
Stuart Hall's essay focuses on the communication process in television and proposes a new theory that the audience plays an active role in interpreting messages, rather than passively receiving them. It outlines four stages of communication: production, circulation, consumption/understanding, and reproduction. Hall challenges the traditional view that messages have fixed meanings, arguing that encoding does not guarantee decoding and audiences decode messages differently based on their backgrounds and experiences. The essay also discusses how semiotics influences Hall's work and identifies three positions audiences can take in decoding messages: dominant, negotiated, or oppositional.
This document provides an overview of semiotic analysis and key semiotic concepts. It begins by defining semiotics as the study of signs and sign systems. Some key points made include:
- Semiotics examines how meaning is constructed through signs such as words, images, sounds, gestures and objects.
- Ferdinand de Saussure distinguished between the signifier (form of the sign) and the signified (concept represented).
- Charles Sanders Peirce developed a triadic model of the sign consisting of the representamen (sign vehicle), object (referent), and interpretant (sense made of the sign).
- Signs can function as icons, indexes or symbols depending on their relationship to what they
Cultivation theory posits that heavy television viewing shapes viewers' perceptions of the world by presenting an exaggerated view of violence. Specifically, it suggests that heavy viewers come to see the world as a scary place, overestimate crime rates, and feel less safe. The theory also argues that television has become society's dominant storyteller and influences viewers through constant exposure to the same portrayals, especially of marginalized groups as more likely to be victims of violence.
An introductory lecture in ideological analysis of media, covering works of Marx, Gramsci, Adorno & Horkheimer, Hall, given to BA-1 students at the Erasmus University Rotterdam
Agenda Setting Theory - Communication TheoriesMaleeha Rizwan
The document provides an overview of the agenda-setting theory of communication. It defines agenda-setting as the media's ability to influence public concern over certain issues by determining the priority and emphasis given to different news stories. The theory originated in 1972 from researchers Maxwell McCombs and Donald Shaw. There are different levels and types of agenda-setting, including how the media and public each set their own agendas, as well as how these influence policy agendas. Examples are given of prominent agenda-setting topics in recent events and media. Criticisms of the theory note challenges in measuring its effects, as people now have more media choices and ability to engage in two-way communication.
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
Advertising theories illustrate how ads influence customer behavior and achieve objectives. There are various theories, most of which say ad success relies on frequent, repetitive exposure. One theory is that ads are most effective when integrated into other media, blurring reality and fiction. Another is that ads mirror and shape changing customer loyalties, prompting shifts between brands. A third theory is that ads carry strong hidden messages that touch on values and beliefs to sell products under the guise of other positive messaging.
What is hegemony and how are schools and corporate curricula hegemons? These slides explain the basic concepts of hegemony and how schools can perpetuate ideologies that contribute to hegemony.
Dramatism is a theory introduced by Kenneth Burke that views language as symbolic action and life as drama. It provides a framework to analyze communication called the dramatistic pentad, which examines an act based on the five elements of an agent, act, agency, purpose, and scene. Burke believed that guilt is the ultimate human motivator and that rhetoric aims to provide audiences ways to purge feelings of guilt through identification.
Structuralism states that culture conveys meaning through systems of signs and codes, similar to how language works. Structuralist film theory examines how films use conventions and codes to convey meaning to audiences. Structuralists believe experienced audiences can better understand films because there are underlying structures in film texts that experienced viewers are more familiar with.
The document discusses different film theory principles including types of films like realism, classical, and formalism. It also covers various film techniques such as shots, angles, lighting, color, sound, editing, and mise-en-scene. The goal is to understand how to analyze films through an examination of their content and stylistic elements.
This document discusses key concepts about audience in media, including different audience types and theoretical approaches to understanding the audience-media relationship. It outlines effects theory, which views audiences as passive receivers, and reception theory, which sees audiences as active interpreters. The document focuses on Stuart Hall's encoding-decoding model, explaining that media producers encode meanings but audiences can decode meanings in preferred, negotiated, or oppositional ways based on their own experiences and perspectives.
Structure analysis of dhvani school by anandavardhanaKinjal Patel
This document provides an overview of the Dhvani school of literary theory established by Anandavardhana. It defines Dhvani as the artistic enjoyment achieved not through direct meaning of words but through associations and ideas evoked. Anandavardhana considered suggestion, or indirectly implied meaning, as the distinguishing characteristic of literary works. He viewed Dhvani as the essence (atma) of poetry. Dhvani refers to both the sound structure of words that suggest meaning and the process of suggestion itself. The theory establishes poetry of suggestion as the highest form.
This document discusses publicity and defines it as the dissemination of information about a company or product through personal or non-personal means without being directly paid for by the organization. Publicity takes the form of commercially significant news published in print or broadcast that is not paid advertising. The document outlines the tasks of a publicity department, which includes responding to media requests and supplying information on company events. It notes the positive aspect of credible messaging through publicity but also the loss of control over timing, content, and publication.
Theorical basis: Excellence, Critical and Rhetorical theories in Public Relat...Stephen Tindi
Theories are helpful in understanding and explaining the actions of organizations, PR practitioners and publics. The Excellence, Critical and Rhetorical theories provide useful information on meaning-making between organizations and their publics.
Presented to ma'am Noshina Saleem (the acting Director of ICS, PU, Lahore).
This presentation will give an picture of ideology and its link to media and then how can it get power when ideology and media mix together. This is purely for academic purposes.
This chapter discusses news gathering and reporting in the digital age. It covers the main theories of the press, qualities that characterize news, types of news stories, and how digital technologies have impacted news media. The chapter also describes the news business, reporting process, news flow, role of the Associated Press wire service, and similarities/differences between print, broadcast and online journalism.
Communication Accommodation Theory proposes that during conversations, people will modify their communication styles to accommodate or adjust to the other person. There are three ways people can adapt: convergence, where they merge their styles; divergence, where they emphasize differences; and overaccommodation, where well-intentioned adaptations are seen as patronizing. The theory is based on social identity and how people view in-groups and out-groups, and it posits that accommodations vary in appropriateness according to social norms.
Communication accommodation theory (CAT) proposes that individuals modify their communication behaviors, such as language, speech rate, and gestures, to accommodate their conversation partners. Originally proposed by Howard Giles in 1973, CAT explains that individuals may converge their communication behaviors to enhance similarities or diverge to accentuate differences. Whether people converge or diverge depends on factors like cultural context, stereotypes, and norms. CAT can provide insights into improving communication and conflict resolution between diverse groups.
This document outlines the "Circuit of Culture" framework for analyzing cultural artifacts like television. The framework examines 5 elements: representation, identity, production, consumption, and regulation. It then uses television as a concrete example to illustrate how each element can be analyzed. Representation looks at how television represents communication, information, and entertainment. Identity examines what types of identities television projects, both in programming and who appears on television. Production analyzes television manufacturer policies and working conditions. Consumption considers who buys televisions and why. Regulation explores the role of censorship boards in restricting certain content. Overall, the "Circuit of Culture" provides a thorough way to examine all aspects of a cultural artifact from multiple perspectives.
Stuart Hall's essay focuses on the communication process in television and proposes a new theory that the audience plays an active role in interpreting messages, rather than passively receiving them. It outlines four stages of communication: production, circulation, consumption/understanding, and reproduction. Hall challenges the traditional view that messages have fixed meanings, arguing that encoding does not guarantee decoding and audiences decode messages differently based on their backgrounds and experiences. The essay also discusses how semiotics influences Hall's work and identifies three positions audiences can take in decoding messages: dominant, negotiated, or oppositional.
This document provides an overview of semiotic analysis and key semiotic concepts. It begins by defining semiotics as the study of signs and sign systems. Some key points made include:
- Semiotics examines how meaning is constructed through signs such as words, images, sounds, gestures and objects.
- Ferdinand de Saussure distinguished between the signifier (form of the sign) and the signified (concept represented).
- Charles Sanders Peirce developed a triadic model of the sign consisting of the representamen (sign vehicle), object (referent), and interpretant (sense made of the sign).
- Signs can function as icons, indexes or symbols depending on their relationship to what they
Cultivation theory posits that heavy television viewing shapes viewers' perceptions of the world by presenting an exaggerated view of violence. Specifically, it suggests that heavy viewers come to see the world as a scary place, overestimate crime rates, and feel less safe. The theory also argues that television has become society's dominant storyteller and influences viewers through constant exposure to the same portrayals, especially of marginalized groups as more likely to be victims of violence.
An introductory lecture in ideological analysis of media, covering works of Marx, Gramsci, Adorno & Horkheimer, Hall, given to BA-1 students at the Erasmus University Rotterdam
Agenda Setting Theory - Communication TheoriesMaleeha Rizwan
The document provides an overview of the agenda-setting theory of communication. It defines agenda-setting as the media's ability to influence public concern over certain issues by determining the priority and emphasis given to different news stories. The theory originated in 1972 from researchers Maxwell McCombs and Donald Shaw. There are different levels and types of agenda-setting, including how the media and public each set their own agendas, as well as how these influence policy agendas. Examples are given of prominent agenda-setting topics in recent events and media. Criticisms of the theory note challenges in measuring its effects, as people now have more media choices and ability to engage in two-way communication.
The Media Dependency Theory proposes that the more dependent an individual is on media to have their needs met, the more important media will be to that person. The theory was developed by Sandra Ball-Rokeach and Melvin DeFleur and is widely applicable today given society's overwhelming use of media. There is debate around what exactly causes media dependency, with some pointing to factors like age, occupation, or geographic location.
Advertising theories illustrate how ads influence customer behavior and achieve objectives. There are various theories, most of which say ad success relies on frequent, repetitive exposure. One theory is that ads are most effective when integrated into other media, blurring reality and fiction. Another is that ads mirror and shape changing customer loyalties, prompting shifts between brands. A third theory is that ads carry strong hidden messages that touch on values and beliefs to sell products under the guise of other positive messaging.
What is hegemony and how are schools and corporate curricula hegemons? These slides explain the basic concepts of hegemony and how schools can perpetuate ideologies that contribute to hegemony.
Dramatism is a theory introduced by Kenneth Burke that views language as symbolic action and life as drama. It provides a framework to analyze communication called the dramatistic pentad, which examines an act based on the five elements of an agent, act, agency, purpose, and scene. Burke believed that guilt is the ultimate human motivator and that rhetoric aims to provide audiences ways to purge feelings of guilt through identification.
Structuralism states that culture conveys meaning through systems of signs and codes, similar to how language works. Structuralist film theory examines how films use conventions and codes to convey meaning to audiences. Structuralists believe experienced audiences can better understand films because there are underlying structures in film texts that experienced viewers are more familiar with.
The document discusses different film theory principles including types of films like realism, classical, and formalism. It also covers various film techniques such as shots, angles, lighting, color, sound, editing, and mise-en-scene. The goal is to understand how to analyze films through an examination of their content and stylistic elements.
Formalist film theory views film as an art form rather than a reproduction of reality. It emphasizes that filmmakers can manipulate and mold images to create story and emotion through techniques like editing, lighting, and camerawork. There are different approaches under formalism like neo-realism and avant-garde. Formalism also focuses on how socio-economic pressures influence film style and the communication of ideas. Two examples are Classical Hollywood cinema, which created a closed, pleasant world for audiences, and film noir, known for urban settings and flawed main characters. Formalist theory also helped establish the auteur theory by arguing that films have authors like other artistic works.
Laura Mulvey developed the theory that in films, the audience views the narrative from the perspective of a heterosexual male, and the camera objectifies female characters who experience the story secondarily by identifying with male characters. Mulvey is a British feminist film theorist born in 1941 who worked at the British Film Institute and currently teaches at Birkbeck, University of London.
This document provides an overview of several film theories, including early film theory, realism film theory, auteur theory, and feminist film theory. Early film theorists like Hugo Munsterberg and Rudolf Arnheim viewed films as a unique art form that transforms normal visual perception through techniques like editing and camera angles. Realism film theory holds that films encode reality in subjective ways and viewers judge films based on their own life experiences. Auteur theory posits that some directors impose their personal vision and style to achieve an auteur status. Feminist film theory critiques the stereotypical passive representations of women in classic Hollywood films and calls for more positive portrayals.
Ryan Broome has chosen to study branding for his independent project. He is interested in how branding becomes successful and what helps make a brand recognizable to consumers. Through his research, he has found that branding involves creating a unique name and image for a product that establishes a consistent theme. Branding aims to attract and retain loyal customers. Consistency is important for building brand credibility. There are different types of branding such as corporate, product, and place branding. Graphic design plays a key role in branding through logos, products, packaging, advertising, and retail environments. Ryan questions how consistency contributes to building a brand and whether a brand can succeed with inconsistency.
Marxist film criticism is based on Karl Marx's theoretical ideas about society being defined by class struggles. Marxist critics analyze how cinema supports or subverts dominant ideologies. Films can support the ideology that individuals can change the world through hard work and good behavior, or they can attack ideology by discussing political issues or satirizing messages. Marxist critics evaluate films based on how they relate to ideology, whether directly supporting it, attacking it, operating against the grain to subvert it, appearing to endorse it but showing critique through flaws, or setting out to attack it but ultimately reinforcing it.
This document provides an overview of several film theory approaches, including feminist film theory, Marxist film theory, postcolonial film theory, psychoanalytic film theory, social realist film theory, structuralist film theory, and formalist film theory. It discusses key thinkers and concepts for each approach, such as Laura Mulvey's concept of the "male gaze" in feminist film theory, Karl Marx's views on class struggles and materialism in Marxist film theory, and the exploration of how meaning is constructed through codes and conventions in structuralist film theory. Overall, the document outlines several major theoretical lenses used to analyze films and their representations or themes.
Feminist film theory views representations of women in film as culturally constructed and often unrealistic. Early feminist criticism examined the stereotyped portrayals of women in classic Hollywood films and their negative effects. These portrayals were seen as reflecting a male perspective since films were written and directed by men. Feminists called for more positive representations of women that were not defined by a male gaze or passive roles in narratives centered around male characters and their desires.
Feminist film theory developed from second-wave feminism and women's studies. Early feminist film scholars analyzed how films represented and portrayed women, finding that they often depicted unrealistic stereotypes and were constructed from a male perspective. A key aspect of feminist film theory is the concept of the "male gaze", where films and camerawork objectify women as passive objects of male desire. Theories of representation, spectatorship, and psychoanalysis were applied to understand how cinema reinforced patriarchal social structures by marginalizing women.
This document provides an overview of key concepts from Sigmund Freud and Jacques Lacan's psychoanalytic theories. It discusses Freud's concepts of the unconscious, repression, dreams, and the Oedipus complex. For Lacan, it outlines the three registers of human reality - the symbolic, imaginary, and real. It also explains Lacanian concepts like the mirror phase, the Name of the Father, fantasy, symptom, and drive.
Presentation about Second Screen & Social TV. When the Twitter TV becomes a real trend and the Second screen TV activity a phenomenon. Some examples in this presentation.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Horror films typically involve an evil creature or serial killer that kills many victims. Common themes include good versus evil, revenge, religion, science gone awry, or mental illness. Films take place in isolated or abandoned locations like empty houses, woods, motels, and graveyards. Stock props that often appear include candles, skeletons, Ouija boards, phones, and weapons like axes and chainsaws.
Formalist film theory analyzes the technical elements of a film like lighting, editing, sound and how they work together to create effects and communicate ideas to the audience. It looks at how individual elements or the synthesis of multiple elements like editing, shot composition and music in Sergio Leone's films build tension. Formalism embraces both ideological and auteurist criticism by focusing on style, either how socioeconomic pressures influence a style or how directors put their personal stamp on material. Alfred Hitchcock is cited as an example of an auteur with a distinct style seen in his editing, camerawork and themes.
The document provides information about different cinematography techniques like close-up shots, long shots, high angle shots, and over the shoulder shots. It also discusses editing techniques such as cuts, dissolves, and cross-cutting and how they are used to advance the story and create meaning and tension. The purpose of editing is to connect shots and tell a coherent story through techniques like following the 180 degree rule or breaking conventions for effect.
The document outlines the history of action films from the 1920s to present. It discusses how early action films were often westerns and adventure films. In the 1940s-1950s, war and cowboy films dominated, along with the introduction of spy films. The 1960s were dominated by James Bond films which defined the modern action genre. The 1970s saw more gritty crime dramas and police films influence the genre. The 1980s featured iconic action stars like Stallone and Schwarzenegger, and saw the rise of sci-fi and horror hybrids. The 1990s had many successful film franchises and saw CGI begin to enhance action scenes. Since 2000, technology has continued to advance the quality of action films
Film noir originated in the early 1940s from German expressionist cinematography and is French for "black film". It is characterized by a pessimistic mood conveyed through low-key lighting and urban settings involving violence and a protagonist interacting with a manipulative femme fatale character. Narratives typically involve complex stories of murder, romance, and corruption within detective cases or through flashbacks with voiceovers, exploring binary opposites of gender, light and dark, and honesty versus betrayal.
The document discusses various film analysis concepts and how they can be applied to analyzing video games, such as point of view, mise-en-scène, sound, iconography, and the fourth wall. It provides examples of how first-person and third-person perspectives orient the player differently and influence the gaming experience. Examples are also given of games breaking the fourth wall through direct addresses to the player or references to the player's role.
The document discusses the debate around realism versus anti-realism in film. It covers several theorists and their perspectives, such as Siegfried Kracauer arguing that film is uniquely capable of mirroring reality, and Bazin viewing the camera's ability to capture reality as satisfying a human desire. The document also discusses figures like Deren who blended reality and fantasy, and Brakhage who aimed to liberate the eye from conventions. It questions if mechanical reproduction alone constitutes art, and examines how concepts like realism have evolved, especially with innovations like CGI.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.