The document compares the supply chain operations of Raymond retail outlets and traditional textile outlets in Jaipur, India. Raymond has a more efficient supply chain that goes from manufacturer directly to retail stores and then to customers. Traditional outlets have longer supply chains that involve more intermediaries like distributors and wholesalers, resulting in higher costs and longer fulfillment times. The Raymond outlets provide a better customer experience and focus on quality branded products, while traditional outlets offer more variety but lower quality local products.