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This presentation addresses a case study competition hosted by Unilever for research and development. It contains slides to summarize the case, answer several questions about the case, and suggest how a team could be allocated to address the case study questions and present ideas.

Business Travel News & Politics

Unilever R&D Case Study Championship

Group Name

Slide 6: Team allocation and other suggestion/idea about
case

Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.

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