Schwartz ran a £100,000 promotion across TV, radio, and product packaging to encourage people to text in to win one of ten £10,000 kitchen makeovers or a daily Kenwood Food Processor. Using txtNation's competitions and quizzes service, Schwartz's various promotional campaigns generated over 400,000 entrants. This large number of entrants allowed Schwartz to triple the cost of the prizes through revenues from the incoming text messages.
Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen.
Syncing can also be used to hijack competitor TV ads or target ads for complementary products.
TV-online sync will amplify your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.
We manufacture, design print and install lamppost brackets and banners.
http://www.lamppostbanners.com
We can just supply the brackets or deliver the full service - whatever your requirements. We can also secure the necessary permissions from Highways departments to use the columns you want.
Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen.
Syncing can also be used to hijack competitor TV ads or target ads for complementary products.
TV-online sync will amplify your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.
We manufacture, design print and install lamppost brackets and banners.
http://www.lamppostbanners.com
We can just supply the brackets or deliver the full service - whatever your requirements. We can also secure the necessary permissions from Highways departments to use the columns you want.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Canditv mobile software & technology developmentkevingriffiths
Canditv is a market leader in mobile software and technology development.
Partnering with media agencies, digital screen networks, print bodies, tourism operators, retailers and brands, Canditv enhances traditional out-of-home marketing and communications by exploiting the power and potential of mobile technology to engage and personalise every experience.
Specialists in audience engagement and real-time two way interaction, our technologies combine and integrate to create rich user experiences in a wide variety of contexts.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Canditv mobile software & technology developmentkevingriffiths
Canditv is a market leader in mobile software and technology development.
Partnering with media agencies, digital screen networks, print bodies, tourism operators, retailers and brands, Canditv enhances traditional out-of-home marketing and communications by exploiting the power and potential of mobile technology to engage and personalise every experience.
Specialists in audience engagement and real-time two way interaction, our technologies combine and integrate to create rich user experiences in a wide variety of contexts.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
txtNation works with the dating site BeFlirty, enabling them to accept mobile operator billing across the world.
http://gateway.txtnation.com/case_studies/studies/beflirty/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
Schwartz Mobile Messaging Case Study
1. txtNation Global Reach, Personal Touch.
®
Case study
An Appetite for Mobile
Objective
Schwartz targeted TV, Radio and promoted on on-packet
product advertisements to push this text to win
competition. This was a £100,000 SCHWARTZ
PROMOTION to win 1 of 10 amazing kitchen
makeovers,worth £10,000 each and a Kenwood Food
Processor everyday.
Course of action
[Service Deployed: Competitions & Quizzes]
Schwartz ran several promotional campaigns across
media packs, partner TV shows and website
networks.
Results
Schwartz brought in over 400,000 entrants, allowing
the prize costs alone to be tripled by their text message
revenues.
The service I have received has been first
rate and I am confident that when your
company says it will do something, it will
happen and on the day specified.
Marcus Zenden, Schwartz
Schwartz
“
”
txtNation - +44 (0)1752 484 333 - www.txtnation.com